Core Viewpoint - The low-alcohol fragrant liquor market is experiencing a resurgence, driven by major companies like Wuliangye, Luzhou Laojiao, and others launching new products, indicating a competitive yet collaborative environment among the "fragrant liquor" sector [1][8]. Industry Developments - The new national standard for fragrant liquor, effective from April 1, 2022, defines low-alcohol liquor as having an alcohol content between 25% and 40% [2][3]. - The introduction of this standard aims to stabilize the quality of low-alcohol fragrant liquor by setting specific physicochemical indicators for products based on their production date [3][7]. Product Launches - Wuliangye announced the launch of its 29-degree product "Wuliangye·A First Glance" in June 2023, followed by Luzhou Laojiao's 28-degree "Guojiao 1573" [9][12]. - Other companies, such as Shede and Gujing Gongjiu, are also entering the low-alcohol market with their respective products, indicating a trend among major players to diversify their offerings [9][12]. Technological Advancements - The production of low-alcohol fragrant liquor requires advanced techniques to ensure quality, including adsorption filtration, cold filtration, and molecular sieving, which help maintain flavor while reducing alcohol content [10][11]. - Companies like Wuliangye and Luzhou Laojiao have developed proprietary technologies to achieve "low but not bland" products, focusing on the balance of aroma and flavor [10][11]. Market Trends - The low-alcohol fragrant liquor segment is seen as a response to changing consumer preferences, with a need for innovation and new market scenarios as traditional high-alcohol products face challenges [7][12]. - The competitive landscape is shifting, with major brands actively promoting low-alcohol options, which may lead to increased market acceptance and sales [12].