2月26日，舍得酒业2026年工作会议在射洪产研总部举行。在行业深度调整期，舍得把今年工作会议的 主题定为"强基、破局、再出发"，这不仅是一次复盘与沉淀，更释放出舍得面向未来、主动求变的三重 发展信号。 强基，是从"拥有优势"转向"系统放大"；破局，是摆脱路径依赖，抢占新场景、新阵地；再出发，是以 归零意识破旧立新、继往开来，推动公司实现高质量可持续发展。 会议还传来振奋人心的消息：舍得酒业实现了新春"开门红"。春节期间，公司系列产品增长势头良好， 终端库存去化加速，开瓶率保持双位数增长，以强劲开局凝聚全员斗志，为全年高质量发展注入了澎湃 动能。 遂宁市委常委、射洪市委书记张俊懿，射洪市委常委、市总工会主席敬兴才，射洪市副市长管行等领导 莅临本次大会。复星国际董事长郭广昌，复星国际执行董事、豫园股份董事长黄震，复星国际执行董 事、首席人力资源官潘东辉等复星和豫园高管团队，舍得酒业董事长蒲吉洲、联席董事长吴毅飞、总裁 唐珲等舍得酒业高管团队出席会议。沱牌舍得集团副董事长、舍得酒业董事钱顺江，沱牌舍得集团党委 书记、副董事长刘颖，总裁杨中淇，监事会主席陈亮等沱牌舍得集团领导与舍得酒业员工代表共同参与 了本次会议。 ...

在品牌力上，要做到"极致差异化"。2026年舍得酒业将通过鲜明的品牌定位和区别性的打造策略，推动 品牌增长破局。第一，长期坚守"舍得酒，每一瓶都是老酒"，通过讲好老酒故事、强化全域老酒心智打 造、落实整合传播和品效合一，让老酒价值可感知、易理解；第二，以跨界合作等方式，强化舍得自 在"行业唯一低酒度高风味老酒"的差异化优势；第三，集中资源打造沱牌特级T68核心大单品，依 托"酒桌歌神"IP打造沉浸式欢聚消费场景；同时，全方位赋能夜郎古。 在渠道力上，要追求"极致价值创造"。一方面通过落实"三好价格管理体系"、深化"渠道向下"、增点扩 面等持续强基，另一方面全力推进"六大创新项目"、持续精进业务模式，寻找破局方向。 在组织力上，追求符合长期主义的"极致战斗力"。通过持续打造精干高效型组织、全面落实"经营体负 责制"、提升组织人才厚度、进化考核与激励机制等相关举措，打造一支能打硬仗、不断成长的"舍得铁 军"。 近日，舍得酒业官方公众号发布舍得酒业召开2026年工作会议的消息。当中披露，复星国际董事长郭广 昌在大会上对舍得酒业在白酒行业逆周期表现出的经营韧性给予肯定，对坚定实施老酒战略高度认可。 其鼓励团队坚持客户 ...

Core Insights - The event in Sydney marked the global launch of the new product "29-degree Shide Zizai" by Shide Liquor, representing a significant step in the company's internationalization strategy and the global market's differentiated competition for Chinese liquor [1][5] Group 1: Internationalization Strategy - Shide Liquor has expanded its international footprint, with products now sold in 42 countries and regions, and 1,300 overseas sales terminals, demonstrating rapid growth in sales scale and terminal activity [1] - The company has established a three-pronged approach to internationalization, focusing on product, brand, and cultural export, which has facilitated its entry into key global markets [9][10] Group 2: Cultural Engagement - The Shide Old Liquor Festival in Australia serves as a cultural dialogue platform, linking Chinese liquor culture with local elite circles, thereby breaking the perception barriers of Chinese liquor in overseas markets [2][4] - The charity auction held during the festival provided a tangible way to convey the value of Chinese old liquor, addressing overseas consumers' confusion about its worth [3] Group 3: Product Innovation - The launch of "Shide Zizai" aligns with the global trend towards lower-alcohol beverages, catering to diverse drinking scenarios and reflecting a shift in consumer preferences [5][6] - The product has already gained a solid reputation in the domestic market, which supports its overseas introduction and enhances consumer trust [5][10] Group 4: Brand Philosophy - The brand philosophy of "Zizai Yuedi" resonates with global consumers' pursuit of freedom and comfort, making it a compelling factor for engaging overseas audiences [6][7] - Shide Liquor's approach emphasizes personal drinking experiences over traditional formalities, expanding the application space for Chinese liquor in social and casual settings [7] Group 5: Future Outlook - The success of "Shide Zizai" in global markets is expected to provide valuable insights for the industry, encouraging more Chinese liquor companies to innovate and diversify their product offerings [8][11] - The ongoing internationalization efforts, supported by Fosun's global resources, are anticipated to enhance the brand's cultural penetration and market presence [9][11]

Core Viewpoint - Shede Liquor is expanding its international presence by launching the "Shede Zizai" product at the 2026 International Old Liquor Festival in Sydney, Australia, marking a significant step in its global strategy [1][3][22] Group 1: Event Overview - The Shede Old Liquor Festival and the global launch of Shede Zizai took place on January 22 in Sydney, attended by various dignitaries and business representatives [1] - This event is the fifth stop in Shede's global tour, following previous events in Canada, France, Singapore, and Malaysia [3] Group 2: Strategic Importance of Australia - Australia was chosen as the launch site due to its status as a commercial hub in the Asia-Pacific region, with a mature consumer market and strong high-end purchasing power [4] - The presence of a significant Chinese-speaking population in Australia facilitates cultural resonance and acceptance of Shede's liquor [4] Group 3: Product Launch and Market Trends - Shede Zizai, with an alcohol content of 29 degrees, is designed to meet the global trend towards lower-alcohol beverages, appealing to diverse consumption scenarios [15][17] - The product aims to resonate emotionally with global consumers through its "Zizai Yuedi" philosophy, promoting a relaxed drinking experience [15][17] Group 4: Cultural and Charitable Initiatives - The festival included a charity auction, with proceeds supporting local Chinese entrepreneurship and cultural exchange projects, reinforcing Shede's commitment to social responsibility [14] - The event highlighted Shede's role in enhancing cultural ties between China and Australia, as noted by local government officials [6] Group 5: Future Expansion Plans - Shede plans to continue its international expansion, with products set to launch in key markets across five continents, including the US, Malaysia, Singapore, and the UK [22] - The establishment of the "Shede Global Wisdom Elite Club" aims to leverage local influencers to promote Shede Zizai and its cultural significance [19] Group 6: Product Differentiation and Market Positioning - Shede Zizai is positioned as a differentiated product in the international market, combining low alcohol content with high flavor, appealing to modern consumer preferences [20][22] - The product has received multiple awards for its quality and innovation, establishing a strong market reputation domestically [20]

Core Insights - The forum emphasized the resilience, innovation, and aspirations of Zhejiang merchants amidst the waves of the Chinese economy, with notable discussions on macroeconomic trends and opportunities for private enterprises [1] - Guo Guangchang expressed optimism for 2026, highlighting the gradual digestion of negative factors and the inherent resilience of the Chinese economy [1] Economic Resilience and Innovation - Guo noted that the current economic climate is warmer compared to the previous year, indicating a recovery in both weather and economic conditions [1] - He emphasized the importance of private enterprises, particularly in technology, showcasing their global competitiveness in emerging industries like AI, robotics, and biomedicine [3] - The success of Fosun's biopharmaceutical platform, including the global breakthroughs of its products, illustrates the potential for significant market opportunities, with several products having a global market potential of billions [3] Globalization and Market Strategy - Guo highlighted the competitive landscape between the US and China, asserting that the two economies are interconnected, which provides opportunities for collaboration despite competition [3] - Fosun's global strategy includes significant partnerships, such as the agreement with Pfizer for a GLP-1 drug, with a potential total value exceeding $2 billion, and a collaboration with Clavis Bio worth up to $7.25 billion [4] - The company aims to leverage China's market size and efficiency advantages to enhance its global presence, with overseas revenue reaching 46.67 billion yuan in the first half of 2025, accounting for 53% of total revenue [9] Consumer Market and Product Development - The focus on product strength and innovation is crucial for capturing opportunities in China's vast consumer market, which remains robust despite economic challenges [7] - Fosun's ventures in tourism and consumer goods have shown positive market responses, with high occupancy rates in hotels and successful product launches in the consumer sector [7][8] - New products from Fosun's ecosystem, such as the "Old Beijing Fresh Milk" and "Shede Zizai" liquor, have gained popularity, demonstrating the effectiveness of product innovation [8]

Core Viewpoint - The forum emphasizes the resilience, innovation, and aspirations of Zhejiang merchants amidst the waves of the Chinese economy, highlighting the importance of maintaining a competitive edge through innovation and market economy principles [3][13]. Economic Outlook - The current economic climate is warmer compared to the previous year, with negative factors gradually being digested, indicating the resilience of the Chinese economy [3][4]. - There is optimism for 2026, with expectations for significant growth and opportunities for businesses to excel [3][4]. Innovation and Competitiveness - The strength of China's economy is attributed to its market economy and the resilience of private enterprises, particularly in emerging sectors like AI, robotics, and biomedicine [4][14]. - Fosun's biopharmaceutical platform, Fuhong Hanlin, is set to achieve breakthroughs with multiple products expected to reach global markets by 2025, showcasing strong global competitiveness [4][14]. Globalization Strategy - Fosun is committed to globalization, with operations in over 40 countries and regions, and overseas revenue reaching 46.67 billion yuan, accounting for 53% of total revenue in the first half of 2025 [18]. - The company aims to leverage China's capabilities and resources to enhance its global presence and competitiveness [18]. Consumer Market Insights - The Chinese consumer market, with over a billion people, presents continuous opportunities, emphasizing the need for companies to enhance product quality and innovation [16][17]. - Fosun's ventures in tourism and consumer products have received positive market feedback, with high occupancy rates and successful product launches [16][17].

Core Viewpoint - The forum emphasizes the resilience, innovation, and aspirations of Zhejiang merchants amidst the waves of the Chinese economy, highlighting the importance of maintaining a competitive edge through innovation and market economy principles [3][13]. Economic Outlook - The current economic climate is warmer compared to the previous year, with negative factors gradually being digested, indicating the resilience of the Chinese economy [3][4]. - There is optimism for 2026, with expectations for significant growth and opportunities for businesses to excel [3][4]. Innovation and Competitiveness - The strength of China's economy is attributed to its market economy and the resilience of private enterprises, particularly in emerging sectors like AI, robotics, and biomedicine [4][14]. - Fosun's biopharmaceutical platform, Fuhong Hanlin, is set to achieve breakthroughs with multiple products expected to be globally competitive by 2025, including the world's first successful PD-1 monoclonal antibody for gastric cancer [4][14]. Globalization Strategy - Fosun is committed to globalization, with operations in over 40 countries and regions, and overseas revenue reaching 46.67 billion yuan, accounting for 53% of total revenue in the first half of 2025 [18]. - The company aims to leverage China's capabilities and resources to enhance its global presence and competitiveness [18]. Consumer Market Insights - The Chinese consumer market, with over a billion people, presents continuous opportunities, emphasizing the need for companies to enhance product quality and innovation [16][17]. - Fosun's ventures in tourism and consumer goods have seen positive market responses, with high occupancy rates in hotels and successful product launches [16][17].

Core Insights - The article highlights the launch of the low-alcohol product "Shede Zizai" by Shede Liquor, which has quickly gained popularity in the market, showcasing its potential as a blockbuster product [4][5]. Group 1: Product Launch and Market Response - The "Shede Zizai" is the industry's first low-alcohol aged liquor at 29 degrees, which has shown explosive sales potential, achieving 12,000 orders within 36 hours of its launch on JD platform [4][6]. - The product is positioned as a high-quality, low-alcohol option, utilizing aged liquor to maintain flavor while reducing alcohol content, thus appealing to a broader consumer base [6][7]. Group 2: Strategic Positioning and Consumer Insights - The strategy behind "Shede Zizai" focuses on high flavor and quality at a competitive price, with an average price of 0.66 yuan per milliliter, which is significantly lower than other low-alcohol products on the market [6][7]. - The company aims to innovate in response to changing consumer preferences, emphasizing a balance between quality and affordability, thereby addressing the evolving market demands [7][8]. Group 3: Industry Trends and Future Outlook - The white liquor industry is entering a phase of stock competition and value-driven growth, where companies must focus on creating value rather than engaging in homogeneous competition [7][8]. - The emphasis on understanding consumer needs and innovating accordingly is seen as crucial for companies to thrive in the new market landscape [6][7].

Industry Environment - The liquor industry is undergoing a channel transformation, with traditional inventory strategies failing and instant retail emerging as a new opportunity. Leading companies like Moutai and Luzhou Laojiao are exploring online channels and new models such as "live streaming + instant fulfillment" [3] - The scattered liquor market is expected to grow from 80 billion yuan in 2024 to over 100 billion yuan in 2025, driven by companies like Gujing Gongjiu and Kuozi Jiao, which are targeting young consumers with experiential and diverse product offerings [5] - The competition in the liquor industry is shifting towards "value deepening," with companies focusing on product reconstruction and cultural resonance to meet the demands of younger and female consumers [6] Market Trends - The trend of low-alcohol liquor is gaining traction, with major brands like Wuliangye and Gujing Gongjiu launching new products to cater to younger consumers' preferences for lower alcohol content. The low-alcohol market is projected to reach 57 billion yuan by 2025 [7] - The white liquor market is experiencing a shift from "face consumption" to "substance consumption," with a focus on quality and experience rather than just brand prestige [9][14] - The scattered liquor market is becoming a new growth area, with brands leveraging community consumption and flexible pricing strategies to attract consumers [20][21] Sales and Marketing Strategies - Companies are increasingly focusing on enhancing bottle opening rates to address high inventory levels and declining consumption. Some brands have reported significant increases in opening rates through targeted marketing strategies [15] - The concept of "user co-creation" is emerging as a key strategy for brands to engage consumers and enhance brand loyalty, with companies like Wuliangye and Fenjiu exploring new ways to connect with their audience [16][17] - The wedding market is seeing a resurgence, with a 30% increase in wedding events in certain regions, although overall liquor consumption at these events is declining due to economic pressures [19] Brand Dynamics - Moutai is facing challenges with declining prices and inventory buildup, prompting the company to optimize its product structure and marketing strategies to attract younger consumers [12][14] - The introduction of new products and collaborations, such as the partnership between Water Well and actor Tony Leung, is aimed at enhancing brand image and connecting with consumers on an emotional level [26][34] - The rise of health-oriented products, particularly in the health liquor segment, is attracting younger female consumers, with brands like Jinjiu successfully tapping into this demographic [36] Future Outlook - The liquor industry is expected to continue evolving, with a focus on digital transformation and the integration of AI technologies to enhance operational efficiency and consumer engagement [37] - The scattered liquor market is projected to exceed 100 billion yuan, indicating a significant shift in consumer preferences towards more affordable and accessible options [20][21] - The industry is likely to see a continued emphasis on quality and value, as brands adapt to changing consumer demands and market conditions [22][29]

Core Insights - The company reflects on a year of significant achievements in the biopharmaceutical sector, highlighting the successful clinical use of its innovative drug, Revamin, and the approval of multiple CAR-T products, showcasing its commitment to addressing rare diseases and cancer treatment gaps [3][6][33] - Club Med has seen substantial growth, with global revenue projected to increase from €1.5 billion in 2015 to €2.1 billion in 2024, and operating profit has grown over five times, indicating strong market demand for innovative travel experiences [9][40] - The company emphasizes its focus on user-centered product development in the tourism sector, aiming to enhance family vacation experiences rather than merely creating tourist attractions [6][38] Biopharmaceutical Innovations - Revamin has been officially launched for clinical use, filling a treatment void for rare tumors in China [3][7] - The company has successfully developed and received approval for multiple innovative drugs, including the first CAR-T product for gastric cancer, which has been recognized as a breakthrough therapy [6][38] - Since 2019, the company has launched a total of 12 innovative drugs, demonstrating its ongoing commitment to patient care and treatment advancements [3][33] Tourism and Leisure Sector - Club Med's performance has reached new heights, with an increasing number of families prioritizing snow vacations, supported by the ongoing development of the "Super Mediterranean" project [6][38] - The company has introduced three core product lines in the tourism sector, focusing on user needs to enhance vacation experiences [6][38] - Atlantis in Sanya has solidified its leading position in the vacation market, with annual visitor numbers reaching 1.5 million [11][43] Globalization and Market Expansion - The company has achieved over 50% of its revenue from international markets, highlighting its successful globalization strategy [16][45] - The Portuguese insurance subsidiary has seen nearly 30% of its business come from international operations, contributing to a diversified revenue stream [16][45] - The company has established strategic partnerships, such as with Fakeeh Care Group in Saudi Arabia, to expand its CAR-T technology internationally [16][46] Cultural and Community Engagement - The company has actively engaged in cultural initiatives, such as the successful summer event at Yuyuan Garden, attracting over 7.5 million visitors, with a significant portion being young people [52] - The company has been recognized for its commitment to social responsibility, being included in the S&P Global Sustainability Yearbook for the second consecutive year [54] - Ongoing support for educational and healthcare initiatives, including donations to Fudan University Affiliated Hospital, reflects the company's dedication to community welfare [57]