Core Insights - The 23rd China International Wine Expo was held in Wuhan from October 17 to October 19, showcasing industry innovation trends and featuring the "China Baijiu Trendy Drink Competition" [1] - Shede Liquor's new product, 29-degree "Shede Zizai," won the "Trend Drink Pioneer Award," highlighting its unique product strength and alignment with modern consumption trends [2][3] Product and Innovation - The competition focused on the integration of traditional baijiu with modern mixology, aiming to explore innovative expressions of traditional craftsmanship [3] - Shede Zizai, with its outstanding quality and creative presentation, received positive feedback from both professional judges and consumers, demonstrating market and industry recognition [3][5] - The product features a blend of 6-year base liquor, 20-year flavored liquor, and 30-year premium flavored liquor, achieving a balance of low alcohol content and high flavor [7] Market Trends - The shift in consumer preferences towards a more relaxed drinking experience and social attributes is driving traditional baijiu companies to innovate [6] - Shede Liquor's proactive approach in launching low-alcohol products like "Shede Zizai" reflects a keen understanding of these evolving consumer demands [6][8] - The product's versatility allows it to be enjoyed in various settings, including business gatherings, casual meet-ups, and outdoor activities, aligning with contemporary lifestyles [7]