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Core Insights - Alibaba founder Jack Ma visited the "Ant Forest" project in a desert area for the first time in six years, highlighting the project's significance in promoting environmental sustainability [2] Group 1: Project Overview - The Ant Forest project was launched in August 2016 during a period of rapid growth in online payments in China, aiming to retain users for Alipay [5] - The initiative encourages users to engage in low-carbon activities, such as green travel and paying utility bills through Alipay, to accumulate green energy and plant trees, thus giving their actions a noble purpose [6] Group 2: User Engagement and Impact - As a result of the Ant Forest initiative, Alipay's daily active users surged by 40% in Q1 2017, nearly doubling compared to the previous year [6] - By April 2019, the number of Ant Forest users reached 500 million, demonstrating significant user engagement [7] Group 3: Environmental Achievements - Since its inception, the Ant Group has pledged over 4 billion yuan for the Ant Forest project, supporting desertification control and ecological restoration across 13 provinces in China, resulting in the planting of over 600 million trees [7]