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缓降蹦极、躺平漂流、“无痛”爬山 “低耗旅游”成为出行游玩新潮流
Yang Shi Wang· 2025-08-22 02:55
Core Insights - The trend of "low-consumption tourism" is gaining popularity among young travelers, focusing on minimal physical exertion while maximizing psychological comfort [1] - Scenic spots in Hunan are adapting to this trend by introducing new attractions that cater to the desire for both relaxation and social media-friendly experiences [1] Group 1: New Attractions - The introduction of "slow bungee jumping" at Shiyan Lake has significantly increased ticket sales, attracting many young visitors [5] - A "gentle version" of rafting has been launched, featuring water depths not exceeding 50 centimeters, which has led to a noticeable increase in visitor numbers, from 350,000 last year to over 500,000 by August this year [7] - The Wuzhifeng Scenic Area has transformed its offerings with a 3.7-kilometer cable car and various elevators, allowing visitors to enjoy the scenery without strenuous hiking [9][11] Group 2: Visitor Experience - Young visitors express satisfaction with the new attractions, highlighting the balance between thrill and comfort, as well as the opportunity for photography [3][9] - The infrastructure improvements in scenic areas have made them more accessible, with over 75% of the routes now featuring elevators and flat walkways [11]
新供给激发夏日文旅消费新动能 暑期市场释放高质量发展“新”潜力
Yang Shi Wang· 2025-08-21 07:27
Group 1: Tourism Development in Ningxia - Ningxia has leveraged its natural resources, such as deserts and the Yellow River, to attract a large number of tourists during the summer, leading to an increase in tourism activity [1] - Various scenic spots in Ningxia have upgraded their tourism products, offering new experiences for visitors, including activities like Yellow River rafting and sand sliding [1] - The region is creating a "day and night" consumption model by hosting nighttime events such as desert music concerts and fireworks shows, ensuring seamless service from sunrise to sunset [3] Group 2: Interactive and Cultural Experiences - At the Western Xia Mausoleum Museum, tourists can engage with interactive entertainment projects like XR games, VR animations, and 4D films to learn about historical contexts and appreciate cultural relics [5] - The Western Xia Mausoleum scenic area has also introduced various cultural and creative products for visitors to purchase [7] Group 3: Innovative Tourism in Shandong - In Qihe County, Shandong, innovative tourism formats such as educational tours have been developed to stimulate the local tourism market, effectively driving growth [8] - A large immersive epic drama is being performed in a theater, utilizing modern light and digital technology to bring ancient civilization to life, followed by fireworks and water shadow shows [10] Group 4: Low-Consumption Tourism Trends in Hunan - "Low-consumption tourism" has gained popularity among young travelers, featuring activities that require minimal physical exertion while maximizing comfort, such as elevator-assisted mountain climbing and gentle rafting [13] - The introduction of a "slow version" bungee jump has attracted many young visitors, significantly boosting ticket sales for the scenic area [17] - The Wuzhifeng Scenic Area in Hunan has transformed its offerings to a "laid-back mode" with extensive accessibility features, resulting in a notable increase in visitors [19][21] Group 5: Indoor Attractions in Chongqing - Due to high temperatures, residents in Chongqing are increasingly visiting indoor amusement parks and museums for relief, injecting vitality into the summer tourism market [22] - An indoor marine world in Chongqing features dolphin shows and ethnic-themed water activities, along with interactive games that are popular among families [24] - The Natural History Museum in Chongqing has become a favored spot for families seeking a cool environment, with visitor numbers expected to exceed 200,000 this summer [25]