Group 1 - The holiday tourism sector is seen as a barometer of the national economy and a thermometer for social development, with a shift in tourist preferences from sightseeing to experiential travel [1] - During the New Year holiday, the ice and snow economy is thriving, with various events boosting regional economic development and a strong consumer potential emerging from diverse activities [4] - The post-00s generation is leading a change in travel preferences, favoring "slow enjoyment" experiences over traditional sightseeing, indicating a shift towards more meaningful travel [4][6] Group 2 - New travel trends such as "low-consumption tourism" are gaining popularity, focusing on comfort and reduced physical exertion, which enhances tourism spending [7] - The integration of culture and tourism is expanding the boundaries of travel, with combinations like "tourism + rural," "tourism + health," and "tourism + technology" becoming more common [9] - The concept of travel is evolving from merely visiting places to enjoying experiences, reflecting an upgrade in lifestyle and emotional value in travel [9] Group 3 - The term "Ben County" has become a keyword for travel, with county tourism heating up and local economies being revitalized through service and industry upgrades [10] - The "Guangde three-piece set" has sparked a trend for visitors to specifically travel for local food experiences, showcasing the potential for local culinary tourism [12] - Qinghai's Dato County is expected to receive over 100,000 tourists this snow season, highlighting the importance of improving local infrastructure and public services for tourism [14] Group 4 - Innovative tourism experiences are emerging, such as immersive cultural activities and hands-on traditional crafts, which are appealing to younger travelers [16] - The popularity of traditional culture is rising among young people, as seen in the increased sales of traditional products like handmade ink [20] - Technology is enhancing the experience of traditional culture, with interactive projects in places like Qufu, allowing visitors to engage with historical themes in a modern context [23][25]

Core Insights - The trend of "low-consumption tourism" is gaining popularity among young travelers, focusing on minimal physical exertion while maximizing psychological comfort [1] - Scenic spots in Hunan are adapting to this trend by introducing new attractions that cater to the desire for both relaxation and social media-friendly experiences [1] Group 1: New Attractions - The introduction of "slow bungee jumping" at Shiyan Lake has significantly increased ticket sales, attracting many young visitors [5] - A "gentle version" of rafting has been launched, featuring water depths not exceeding 50 centimeters, which has led to a noticeable increase in visitor numbers, from 350,000 last year to over 500,000 by August this year [7] - The Wuzhifeng Scenic Area has transformed its offerings with a 3.7-kilometer cable car and various elevators, allowing visitors to enjoy the scenery without strenuous hiking [9][11] Group 2: Visitor Experience - Young visitors express satisfaction with the new attractions, highlighting the balance between thrill and comfort, as well as the opportunity for photography [3][9] - The infrastructure improvements in scenic areas have made them more accessible, with over 75% of the routes now featuring elevators and flat walkways [11]

Group 1: Tourism Development in Ningxia - Ningxia has leveraged its natural resources, such as deserts and the Yellow River, to attract a large number of tourists during the summer, leading to an increase in tourism activity [1] - Various scenic spots in Ningxia have upgraded their tourism products, offering new experiences for visitors, including activities like Yellow River rafting and sand sliding [1] - The region is creating a "day and night" consumption model by hosting nighttime events such as desert music concerts and fireworks shows, ensuring seamless service from sunrise to sunset [3] Group 2: Interactive and Cultural Experiences - At the Western Xia Mausoleum Museum, tourists can engage with interactive entertainment projects like XR games, VR animations, and 4D films to learn about historical contexts and appreciate cultural relics [5] - The Western Xia Mausoleum scenic area has also introduced various cultural and creative products for visitors to purchase [7] Group 3: Innovative Tourism in Shandong - In Qihe County, Shandong, innovative tourism formats such as educational tours have been developed to stimulate the local tourism market, effectively driving growth [8] - A large immersive epic drama is being performed in a theater, utilizing modern light and digital technology to bring ancient civilization to life, followed by fireworks and water shadow shows [10] Group 4: Low-Consumption Tourism Trends in Hunan - "Low-consumption tourism" has gained popularity among young travelers, featuring activities that require minimal physical exertion while maximizing comfort, such as elevator-assisted mountain climbing and gentle rafting [13] - The introduction of a "slow version" bungee jump has attracted many young visitors, significantly boosting ticket sales for the scenic area [17] - The Wuzhifeng Scenic Area in Hunan has transformed its offerings to a "laid-back mode" with extensive accessibility features, resulting in a notable increase in visitors [19][21] Group 5: Indoor Attractions in Chongqing - Due to high temperatures, residents in Chongqing are increasingly visiting indoor amusement parks and museums for relief, injecting vitality into the summer tourism market [22] - An indoor marine world in Chongqing features dolphin shows and ethnic-themed water activities, along with interactive games that are popular among families [24] - The Natural History Museum in Chongqing has become a favored spot for families seeking a cool environment, with visitor numbers expected to exceed 200,000 this summer [25]