体文旅融合
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用好冬奥遗产,做强融合文章,张家口后奥运经济释放强劲“红利”
Xin Lang Cai Jing· 2026-02-20 05:14
(来源:河北新闻网) 转自:河北新闻网 冰雪运动蓬勃发展。第二届京张青少年高山滑雪争霸赛、雪耀中国高山滑雪积分赛……2025至2026雪季,一场场群众滑雪赛事在崇礼举办,冰雪运动迸发 出强劲活力。利用冬奥场馆及周边资源,"十四五"时期张家口市举办赛训活动1089项,含2025WMRA山地跑世界杯等国际级赛事5项,以及全国高山滑雪 锦标赛等国家级赛事31项,崇礼168超级越野赛获评2025中国体育旅游精品赛事。认真贯彻"带动三亿人参与冰雪运动"重要指示精神,张家口市不断推进 全民参与冰雪运动,推动奥运场馆向公众开放,累计开展"三进"活动1900批次。在冰雪场地设施建设方面,目前全市建成滑雪场16家,建成室内滑冰馆21 座,群众实现了"走出家门上冰雪"的便利条件。在人才体系方面,全市累计培养公益性冰雪社会体育指导员9000多名、国家职业资格滑雪教练员5000多 名。2025年,张家口市依托冬奥场馆举办国际级赛事10余项、国家级赛事20余项,办赛数量连续四年全国第一,"跟着赛事去旅行"成为新风尚。 体文旅深度融合。张家口市体育文化事业与文旅产业深度融合,交出了一份亮眼答卷。推进京张两地区域合作深度,张家口市与北京签 ...
安徽发布2026全民健身赛事季
Xin Lang Cai Jing· 2026-01-15 16:20
Core Viewpoint - The Anhui Provincial Government is launching the "Anhui Sports Season" in 2026, focusing on three major sports events: table tennis, badminton, and basketball, aiming for widespread participation across the province [1] Group 1: Event Overview - The sports season will feature approximately 5,000 events across 16 cities and 104 counties, promoting a comprehensive and inclusive sports culture [1] - The "全民乒乓 我是球王" table tennis league will run from March to September, with categories for children, open, and family teams, encouraging non-professional players to participate [2] - The badminton league will take place from April to October, allowing adult singles, doubles, and mixed doubles, with no age restrictions, and will be held on weekends for easier access [2] - The Anhui Basketball League (ABA) will occur from April to November, allowing male participants aged 18 to 45 to form teams, with provisions for two out-of-province players per team [2] Group 2: Participation and Registration - All events are open to non-professional players, with registration available through a smart sports platform or designated public accounts [2] - Participants can only register in one region for the entire season, ensuring localized competition [2] - The badminton league requires participants to have local residency, while basketball teams must represent their respective cities [2] Group 3: Integration and Promotion - The events will break traditional venue limitations, bringing competitions into urban areas, such as commercial complexes and scenic spots, enhancing public engagement [3] - The sports season will integrate cultural and tourism resources, offering a "watching and traveling" experience that promotes local economies and sports consumption [3] - The finals will be broadcasted on television and new media platforms, with some events open to the public, aiming to increase awareness and participation in sports [3]
山东省体育产业总规模预计破六千亿元
Xin Hua Wang· 2026-01-01 03:18
Core Insights - Shandong Province has made significant progress in sports development during the "14th Five-Year Plan" period, contributing to the construction of a sports power in China [1] Group 1: Competitive Sports Achievements - Shandong athletes won 7 gold medals at the Tokyo 2021 Olympics, topping the national gold medal list for the first time, and added 5 golds and 15 medals at the 2024 Paris Olympics, setting a historical record [2] - The province produced 70 world champions and 12 Olympic champions over five years, with dominance in table tennis, shooting, and canoeing, while fencing and swimming made historic breakthroughs [2] - Shandong's youth sports also excelled, ranking second in the first National Youth Games with 42 golds and leading in the first Youth Three Major Ball Games with 4 golds and 2 silvers [2] Group 2: Mass Fitness Initiatives - Shandong implemented a project to improve fitness facilities, building or renovating 116 sports parks and establishing a "15-minute fitness circle" in urban communities, increasing per capita sports area from 2.35 square meters to 3.04 square meters [3] - Nearly 50,000 mass sports events were held, with over 55 million participants, and the proportion of people regularly engaging in sports reached 42% [3] - The province has over 270,000 social sports instructors supporting mass fitness efforts [3] Group 3: Sports Industry Growth - The sports industry in Shandong is rapidly developing, with 2,954 large-scale events held in 2025, generating direct economic benefits of 12.078 billion yuan, and per capita sports consumption exceeding 2,500 yuan [3] - The province's sports market has nearly 70,000 entities, ranking second nationally, and has nurtured 20 national-level specialized "little giant" enterprises and manufacturing champions, the highest in the country [3] - The total scale of the sports industry has surpassed 500 billion yuan and is expected to exceed 600 billion yuan by 2025, with lottery sales projected to exceed 33 billion yuan, ranking second nationally [3] Group 4: Integration of Sports with Other Sectors - The integration of sports with education has led to the establishment of 2,873 youth football schools, engaging 2 million participants annually in football competitions [4] - Shandong has initiated the integration of sports with culture and tourism, hosting the first Sports Culture Industry Development Conference and establishing a sports museum alliance [4] - The province has recognized 105 traditional sports activities as provincial-level intangible cultural heritage [4]
山东晒“十四五”体育成绩单,“多点开花”展现硬实力
Da Zhong Ri Bao· 2026-01-01 01:53
Core Insights - Shandong Province has made significant progress in sports development during the "14th Five-Year Plan" period, contributing to the construction of a strong sports nation [2][3] Group 1: Competitive Sports Achievements - Shandong athletes won 7 gold medals at the Tokyo 2021 Olympics, topping the national gold medal count for the first time [3] - The province is expected to achieve 5 gold medals and 15 total medals at the 2024 Paris Olympics, setting a historical record for medal count [3] - Shandong has produced 70 world champions and 12 Olympic champions over the past five years, with dominance in table tennis, shooting, and canoeing [3] - The province's youth sports achievements include 42 gold medals at the inaugural National Youth Games, ranking second nationally [3] Group 2: Mass Fitness Initiatives - Shandong has implemented a project to improve public fitness facilities, constructing or renovating 116 sports parks and establishing a "15-minute fitness circle" in urban communities [4] - The average area of sports facilities per person increased from 2.35 square meters at the end of the "13th Five-Year Plan" to 3.04 square meters [4] - Nearly 50,000 mass sports events were held, with over 55 million participants, and 42% of the population regularly engages in physical exercise [4] Group 3: Sports Industry Growth - The sports industry in Shandong is projected to exceed 600 billion yuan by 2025, having already surpassed 500 billion yuan [4] - The province's sports market has nearly 70,000 entities, ranking second nationally, and has cultivated 20 national-level specialized "little giant" enterprises [4] - Direct economic benefits from hosting large-scale sports events are estimated to reach 12.078 billion yuan, with over 135,200 new jobs created [4] Group 4: Integration of Sports with Other Sectors - The integration of sports with education has led to the establishment of 2,873 youth football schools, engaging 2 million participants annually [5] - Shandong has initiated a "3+4" talent training model, integrating sports schools with higher education institutions [5] - The province is promoting cultural integration by hosting the first Sports Culture Industry Development Conference and establishing a Sports Museum Alliance [5]
一场马拉松,如何成了城市精神“加油站”?
Xin Jing Bao· 2025-12-15 05:25
Core Viewpoint - The 2025 Ganzhou Marathon, themed "New Long March, Re-Start," combines sports with cultural heritage, showcasing the city's historical significance and community spirit through a large-scale event that attracts participants and spectators alike [2][8]. Group 1: Event Overview - The 2025 Ganzhou Marathon took place on December 7, featuring over 10,000 runners and a vibrant atmosphere, highlighting the city's hospitality and cultural richness [1][3]. - The event is positioned as a celebration of the Long March's historical significance, transforming a sporting event into a contemporary spiritual tribute [2][4]. Group 2: Community Engagement - Local youth representatives from various sectors served as starting gun guests, emphasizing the involvement of the community and the representation of modern youth strength [2][4]. - The city demonstrated its welcoming nature through extensive volunteer support and initiatives like self-service aid stations along the race route, enhancing the experience for participants [2][3]. Group 3: Cultural Integration - The marathon integrates local cultural elements, including historical landmarks and regional specialties, creating an immersive experience for runners that goes beyond mere competition [4][5]. - The event features over 30 aid stations along the route, incorporating red culture and local heritage, which significantly enhances the event's emotional impact and recognition [4][6]. Group 4: Economic and Tourism Impact - The marathon has evolved to include a three-year scenic area discount for runners and a total of 2 million yuan in consumer vouchers, promoting local tourism and economic activity [7]. - The event serves as a platform for showcasing local culture and history, fostering a sense of community identity and stimulating market consumption [7][8]. Group 5: Future Prospects - The success of the marathon is seen as a model for small cities to differentiate themselves, using sports events to tell their stories and enhance community cohesion [7][8]. - The marathon is expected to continue driving high-quality development in Ganzhou, blending sports, culture, and tourism effectively [8].
2025京张五地体育文化旅游联动宣传推介活动举办
Zhong Zheng Wang· 2025-09-16 12:11
Core Points - The "Mountain and Water Sharing: Collaborative Win-Win - 2025 Beijing-Zhangjiakou Five Regions Sports Culture Tourism Promotion Activity" was held to enhance the integration of sports, culture, and tourism in the Beijing-Zhangjiakou area [1] - The event aims to inject new momentum into regional collaborative development through resource promotion and achievement display [1] - Beijing's Development and Reform Commission emphasizes the importance of collaboration between Beijing and Hebei, aiming to create favorable conditions for the development of sports and cultural tourism [1] Group 1 - The event gathered multiple forces from Beijing and Hebei to promote deep integration of sports culture and tourism [1] - The Beijing Development and Reform Commission plans to support the development of sports and cultural tourism through various initiatives, including creating high-quality routes and events [1] - Zhangjiakou's Deputy Mayor highlighted the solid cooperation foundation and the new achievements in various fields such as transportation, industry, and talent exchange [1] Group 2 - The Beijing Property Exchange launched four premium tourism routes, showcasing a complete cultural map from civilization origins to ecological and cultural heritage [2] - Ctrip Group integrated high-quality resources from the five regions to launch an online tourism theme pavilion, allowing tourists to easily explore and book their travel options [2] - The event featured in-depth promotions of local cultural tourism resources, enhancing the collaborative characteristics of the five regions [2]
当小城邂逅大赛——从篮球超三联赛秭归争霸赛说起
Xin Hua She· 2025-09-10 10:34
Core Viewpoint - The article highlights the successful integration of sports events with local culture and tourism in the small city of Zigui, showcasing the potential for economic and social benefits through hosting high-profile sports competitions [1][4]. Group 1: Event Impact - The 2025 season of the China Men's 3x3 Basketball Super League attracted approximately 20,000 attendees on-site and 300,000 viewers online over three days [2][3]. - The event has significantly boosted local engagement, with 70% of seats filled before the evening matches began, indicating strong community interest [1][2]. - The local tourism and hospitality sectors experienced a surge, with hotel booking rates exceeding 90% during the event, and revenue from themed exhibition areas surpassing 300,000 yuan [3][4]. Group 2: Cultural Integration - The event incorporated local cultural elements, such as using traditional drum sounds during player entrances and engaging the audience with local poetry [3]. - Various themed interactive zones and local product markets were established, promoting Zigui's unique cultural heritage and artisanal crafts [3][5]. - Local artisans showcased their crafts, such as handmade embroidery, which gained visibility due to the influx of visitors [3]. Group 3: Future Prospects - The success of hosting high-profile events in small cities is becoming a trend, with more national and international competitions being held in such locations [4]. - The Chinese government aims to cultivate a sports industry exceeding 7 trillion yuan by 2030, emphasizing the importance of diverse and localized sports events [4]. - Zigui is exploring additional sports initiatives, including water sports and outdoor activities, to further establish itself as a unique sports event hub along the Yangtze River Economic Belt [5].
“体文旅”融合带来千亿旅游收入
Ren Min Ri Bao Hai Wai Ban· 2025-08-03 22:41
Core Insights - The successful hosting of the Beijing Winter Olympics has significantly boosted the sports industry in Beijing and Zhangjiakou over the past decade, leading to the development of the "Beijing-Zhangjiakou Sports Culture and Tourism Belt" [1] Group 1: Sports Events and Activities - The Zhangjiakou region has hosted a variety of sports events since the Winter Olympics, including 13 international and 37 domestic snow sports events, along with 438 cultural tourism activities, attracting approximately 195,000 participants for professional training [2][4] - The recent basketball competition in Zhangjiakou involved 630 participants from 24 counties, showcasing the integration of sports and education in the region [2][4] - The 9th Chongli 168 Super Trail Running Race attracted 11,117 participants from 22 countries, marking the largest scale in its nine-year history [5] Group 2: Tourism Development - The "Beijing-Zhangjiakou Sports Culture and Tourism Belt" has led to the creation of various tourism routes, enhancing the local economy and promoting winter sports culture [4][9] - The region is diversifying its offerings beyond winter sports, with attractions like the Fulong Ski Resort and the Yudushan scenic area, which are popular among tourists and sports enthusiasts alike [6][7] - In 2024, Zhangjiakou is expected to receive over 94 million tourists, generating more than 110 billion yuan in tourism revenue [9] Group 3: Economic Impact - The integration of sports, culture, and tourism is becoming a vital force in driving the economic development of Zhangjiakou, with a focus on year-round tourism activities [8][9] - The Fulong Four Seasons Town has become a key player in the local night economy, attracting families and tourists with its diverse offerings [8]