体育强国与健康中国战略
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中国国家队与华润饮料再合作
Bei Jing Shang Bao· 2025-12-23 14:22
Core Viewpoint - The partnership between China National Team and China Resources Beverage continues, focusing on providing health drinks to over 70 teams, including basketball, volleyball, table tennis, badminton, and football, aiming to enhance performance in both domestic and international competitions [1] Group 1: Partnership Details - China Resources Beverage remains the official partner of the China National Team, having first partnered in 2019 [1] - The collaboration emphasizes a deep resonance between product attributes and the spirit of Chinese sports, highlighting a commitment to quality and innovation [1] Group 2: Strategic Goals - Both parties aim to explore a path for national brands to support the strategy of building a strong sports nation and promoting a healthy China [1] - The partnership integrates the professional needs of the national teams with the trends of consumer upgrades in the sports health sector [1] Group 3: Product Innovation - China Resources Beverage will leverage its diverse brand portfolio, including "Yibao" and "Moli," to create a comprehensive service system covering training, event support, and health management [1]
中国国家队与华润饮料合作迈入新阶段
Zhong Guo Jing Ying Bao· 2025-12-23 08:36
Group 1 - The core partnership between China National Team and China Resources Beverage continues, providing high-quality health drinks to over 70 national teams, including basketball, volleyball, table tennis, badminton, and football [2][3] - The collaboration aims to promote the integration of national fitness and health, contributing to the construction of a strong sports nation and a healthy China [2][3] - China Resources Beverage has been the first official partner of the China National Team since 2019, reflecting a deep resonance from product attributes to the spirit of sports [3][4] Group 2 - In the previous cooperation cycle, China Resources Beverage supplied 65 million bottles of high-quality drinks, covering 22 provinces, 4 autonomous regions, 4 municipalities, and 2 special administrative regions, as well as international locations like Tokyo and Paris [5] - The company combines the professional needs of the national teams with trends in consumer upgrades, focusing on the sports health sector through its diverse brand matrix [5] - Social responsibility initiatives included activities like the "Olympic Athletes Public Service Campaign" and "Champion Sports Classroom," benefiting over one million youth and sports enthusiasts [6]