Core Insights - The collaboration between Yuewen Group's web novel "Dao Gui Yi Xian" and Universal Studios Singapore marks a significant milestone in the integration of Chinese web literature into global theme parks, showcasing the potential of "IP + cultural tourism" models [1][3][6] Group 1: Collaboration and Cultural Impact - Universal Studios Singapore has introduced Chinese web literature IP for the first time, highlighting the global influence and cultural uniqueness of such content [3][6] - "Dao Gui Yi Xian" is the first Chinese web novel IP to be featured in Universal Studios Singapore, enhancing the park's cultural offerings with Eastern elements [3][5] - The project aims to provide an immersive experience for visitors, allowing them to interact with iconic scenes and characters from the novel [1][5] Group 2: Market Reception and Popularity - "Dao Gui Yi Xian" has gained significant popularity, with over 11.38 million readers and recognition as a groundbreaking work in 2023 [5][6] - The novel's adaptation into various media, including comics and animations, has contributed to its rapid rise in popularity, setting records for Tencent Animation [5][6] - The project has generated considerable buzz on social media platforms, indicating strong anticipation from both domestic and international audiences [5][6] Group 3: Future Prospects and Expansion - This collaboration represents the first overseas implementation of Yuewen's "IP Paradise" model, with plans for further derivative products based on popular IPs like "Dao Gui Yi Xian" and "Full-Time Master" [6][9] - The partnership is part of a broader trend of Chinese cultural content expanding internationally, with various adaptations and collaborations gaining traction in global markets [7][9] - Upcoming events, such as the "Yuewen Wonderland" IP carnival in Singapore, are expected to attract significant participation, further solidifying the presence of Chinese IP in international cultural landscapes [9]