近年来，伴随着我国经济的不断发展以及实力的提升，国内消费市场正在逐渐发生趋势变化。对洋品牌 不断"祛魅"的同时，众多国货品牌以优质产品为核心，以深厚的文化底蕴为依托，成功走进大众视野。 在国风趋势的影响下，新中式餐饮也成为了高增长高占比的新蓝海。据红餐产业研究院发布的《新中式 餐饮洞察报告2024》显示，近年新中式餐饮市场规模快速扩容，从2021年的629亿元增长至2023年的907 亿元，可见新中式餐饮发展势头的强劲。 但新中式餐饮若想持续繁荣并受到更多人喜爱，找到传统文化与现代饮食消费习惯的契合度尤为重要。 近日我们从新华网和中国农业科学院农产品加工研究所、塔斯汀联合编写的《2024中式汉堡品类发展报 告》中观察到了塔斯汀一路走来以中国文化为媒，构建高质量发展生态的一系列创意举措，极具参考意 义。 塔斯汀作为手擀现烤中国汉堡开创者，自诞生起就与中华文化深度绑定，不仅产品着重强调"中国味"， 在品牌文化建设重点上也一直坚持「西式汉堡，东方诠释」，强调对延续历史文脉的使命。 品牌该如何讲好中国故事，从塔斯汀的三大文化传播案例中或许可以获得灵感。 以节日为核心，构建全方位传统文化传播体系 《国家宝藏》作为大热I ...

Core Insights - Singapore Universal Studios collaborates with China's Reading Group to launch a Halloween-themed adventure house based on the popular web novel "Dao Gui Yi Xian," marking the first deep cooperation between Singapore Universal Studios and a Chinese web literature IP [1] - This partnership represents the first overseas implementation of Reading Group's "IP Paradise" model, with plans to introduce derivative products from other popular IPs such as "Quan Zhi Gao Shou" and "Gui Mi Zhi Zhu" in the future [1] - Reading Group's CEO, Hou Xiaonan, emphasizes that this initiative is not just about content export but also an innovation in cultural experience, aiming to integrate Chinese IP into the lives of global youth and enhance their understanding of Chinese stories and culture [1]

Core Insights - The collaboration between Yuewen Group's web novel "Dao Gui Yi Xian" and Universal Studios Singapore marks a significant milestone in the integration of Chinese web literature into global theme parks, showcasing the potential of "IP + cultural tourism" models [1][3][6] Group 1: Collaboration and Cultural Impact - Universal Studios Singapore has introduced Chinese web literature IP for the first time, highlighting the global influence and cultural uniqueness of such content [3][6] - "Dao Gui Yi Xian" is the first Chinese web novel IP to be featured in Universal Studios Singapore, enhancing the park's cultural offerings with Eastern elements [3][5] - The project aims to provide an immersive experience for visitors, allowing them to interact with iconic scenes and characters from the novel [1][5] Group 2: Market Reception and Popularity - "Dao Gui Yi Xian" has gained significant popularity, with over 11.38 million readers and recognition as a groundbreaking work in 2023 [5][6] - The novel's adaptation into various media, including comics and animations, has contributed to its rapid rise in popularity, setting records for Tencent Animation [5][6] - The project has generated considerable buzz on social media platforms, indicating strong anticipation from both domestic and international audiences [5][6] Group 3: Future Prospects and Expansion - This collaboration represents the first overseas implementation of Yuewen's "IP Paradise" model, with plans for further derivative products based on popular IPs like "Dao Gui Yi Xian" and "Full-Time Master" [6][9] - The partnership is part of a broader trend of Chinese cultural content expanding internationally, with various adaptations and collaborations gaining traction in global markets [7][9] - Upcoming events, such as the "Yuewen Wonderland" IP carnival in Singapore, are expected to attract significant participation, further solidifying the presence of Chinese IP in international cultural landscapes [9]