Core Insights - Singapore Universal Studios collaborates with China's Reading Group to launch a Halloween-themed adventure house based on the popular web novel "Dao Gui Yi Xian," marking the first deep cooperation between Singapore Universal Studios and a Chinese web literature IP [1] - This partnership represents the first overseas implementation of Reading Group's "IP Paradise" model, with plans to introduce derivative products from other popular IPs such as "Quan Zhi Gao Shou" and "Gui Mi Zhi Zhu" in the future [1] - Reading Group's CEO, Hou Xiaonan, emphasizes that this initiative is not just about content export but also an innovation in cultural experience, aiming to integrate Chinese IP into the lives of global youth and enhance their understanding of Chinese stories and culture [1]

在本次圣淘沙名胜世界于新加坡环球影城推出的"万圣节惊魂夜13"中，《道诡异仙》主题探险屋以小说 世界观为线索串联游戏动线。游客可深入探索"清风观"、"白玉京"等标志性场景，与原著NPC角色展开 高能剧情互动，从读者化身"闯关者"。 9月26日，阅文集团旗下现象级网文《道诡异仙》与圣淘沙名胜世界旗下新加坡环球影城（以下简称新 加坡环球影城）合作，推出深度还原原著世界的万圣节主题探险屋。开幕首日现场火爆。该项目通过逼 真的主题场景再现、NPC沉浸互动等多元形式，以实景体验还原小说中的奇幻世界。这是新加坡环球影 城首次与中国网文IP展开深度合作，成为"IP+文旅"融合模式的又一跨国标杆。 新 加坡环球影城首次引入中国网文IP 中国网文IP首次进入全球主题乐园 作为《哈利波特》《变形金刚》《功夫熊猫》等全球顶级IP的聚合地，新加坡环球影城一贯注重IP的全 球影响力与文化独特性。此次与《道诡异仙》同台亮相的还有奈飞旗下影视IP《怪奇物语》。而《道诡 异仙》凭借深厚的东方文化底蕴、开创性的奇幻叙事架构以及海内外的读者影响力，成为首个进入新加 坡环球影城的中国网文IP，为这座世界级主题乐园注入了独特的东方文化魅力。 从文字 ...