央视网消息：国家移民管理局最新统计显示，截至2025年12月16日，全国各口岸入境外国人4060万人次，同比增长27.2%。其中适用240小时 过境免签政策人数较政策优化前同比增长达60.8%。一年来，外国游客出行的半径从北京、上海等大城市不断延伸，推动入境消费向深度与广 度拓展。哪些城市更受外国游客青睐，来看各平台发布的2025年度入境游数据。 多家主流在线旅游平台数据显示，上海在2025年入境游热门目的地榜单中，位列榜首。 2025年1—11月，上海接待入境游客超828万人次，同比增长近四成。 众多特色小城接待入境游客增幅高。其中，乘飞机到达二连浩特、大同、林芝、阿勒泰、舟山、芜湖等地的外国游客增幅均达到了3倍以上。 从"打卡"到"沉浸" 外国游客在华旅游消费更看重"体验感" 2025年，随着入境游便利化举措深入推进，签证通关、国际交通、消费支付、景点参观、购物退税等环节服务更加便捷。国际游客的消费重心 正从"去哪里"转向"如何玩"。深度文化体验取代走马观花成为新的消费热点。外国游客来中国如今最爱怎么玩？ 2025中国国际旅游交易会吸引了大量国外旅游从业者参加，在现场记者遇到了来自马来西亚的艾达。 成都与 ...

Group 1 - The tourism market has experienced explosive growth this summer, driven by new "tourism+" trends alongside traditional summer vacation themes [1][2] - The search volume for "cooling travel" increased by 47% year-on-year since July, with Northwest, Northeast, and Southwest regions being the most popular destinations due to favorable climates and natural scenery [1] - Water sports have gained popularity, with "stream tracing" searches increasing by 50% and "paddleboarding" searches surging by 107% in August, indicating a shift towards experiential and skill-based tourism [1] Group 2 - The trend of "traveling with events" has emerged, highlighted by the resurgence of the "Village Super" event in Guizhou, leading to over a 30% increase in overall travel in the province during the event weekend [2] - The impact of film IPs on tourism is significant, as seen with the movie "The Lychee of Chang'an," which led to a 12% and 10% increase in travel to Xi'an and Guangzhou, respectively, within ten days of its release [2] - The tourism market is evolving towards a "cooling+" multi-fusion model, with a shift from sightseeing to experiential travel, necessitating higher demands for destination management and content innovation [2]

Group 1 - Valencia, Spain is experiencing a surge in Chinese tourism, with local businesses adapting to welcome Chinese visitors through language and payment options [1] - The European tourism industry is increasingly focused on the Chinese market, with 72% of surveyed Chinese respondents planning to travel to Europe this summer, a 10% increase year-on-year [1] Group 2 - Direct flights between China and major European countries, including Spain, are recovering to pre-2019 levels, and visa processes for Chinese tourists are being simplified [2] - France anticipates 1 million Chinese visitors in 2024, with a projected 354% increase in arrivals during the Paris Olympics compared to previous years [2] Group 3 - European countries are enhancing services for Chinese tourists, including Chinese audio guides and mobile payment options at major attractions [3] - There is a shift in Chinese tourists' preferences from sightseeing to experiential travel, emphasizing cultural immersion and personalized itineraries [3] - The demand for sustainable, flexible, and customized travel experiences among Chinese tourists is growing, prompting the European tourism market to adapt [3]