Group 1 - The tourism market has experienced explosive growth this summer, driven by new "tourism+" trends alongside traditional summer vacation themes [1][2] - The search volume for "cooling travel" increased by 47% year-on-year since July, with Northwest, Northeast, and Southwest regions being the most popular destinations due to favorable climates and natural scenery [1] - Water sports have gained popularity, with "stream tracing" searches increasing by 50% and "paddleboarding" searches surging by 107% in August, indicating a shift towards experiential and skill-based tourism [1] Group 2 - The trend of "traveling with events" has emerged, highlighted by the resurgence of the "Village Super" event in Guizhou, leading to over a 30% increase in overall travel in the province during the event weekend [2] - The impact of film IPs on tourism is significant, as seen with the movie "The Lychee of Chang'an," which led to a 12% and 10% increase in travel to Xi'an and Guangzhou, respectively, within ten days of its release [2] - The tourism market is evolving towards a "cooling+" multi-fusion model, with a shift from sightseeing to experiential travel, necessitating higher demands for destination management and content innovation [2]

Group 1 - Valencia, Spain is experiencing a surge in Chinese tourism, with local businesses adapting to welcome Chinese visitors through language and payment options [1] - The European tourism industry is increasingly focused on the Chinese market, with 72% of surveyed Chinese respondents planning to travel to Europe this summer, a 10% increase year-on-year [1] Group 2 - Direct flights between China and major European countries, including Spain, are recovering to pre-2019 levels, and visa processes for Chinese tourists are being simplified [2] - France anticipates 1 million Chinese visitors in 2024, with a projected 354% increase in arrivals during the Paris Olympics compared to previous years [2] Group 3 - European countries are enhancing services for Chinese tourists, including Chinese audio guides and mobile payment options at major attractions [3] - There is a shift in Chinese tourists' preferences from sightseeing to experiential travel, emphasizing cultural immersion and personalized itineraries [3] - The demand for sustainable, flexible, and customized travel experiences among Chinese tourists is growing, prompting the European tourism market to adapt [3]