Core Perspective - The term "parasocial" has been recognized as the 2025 word of the year by the Cambridge Dictionary, describing a one-sided emotional connection individuals feel towards celebrities, fictional characters, or AI chatbots, reflecting the emotional characteristics of the digital age [1] Group 1: Definition and Origin - The concept of "parasocial" originated in 1956 by sociologists Donald Horton and Richard Wohl, who observed that television audiences develop imaginary interpersonal interactions with broadcasters and celebrities [1] - It specifically refers to the one-sided and enduring emotional ties people form with fictional characters or online public figures, such as fans supporting their idols or gamers expressing feelings towards game characters [1] Group 2: Theoretical Frameworks - Attachment theory suggests that when real-life relationships are uncertain, "parasocial" figures serve as ideal emotional refuges due to their constant availability and lack of rejection [2] - The uses and gratifications theory emphasizes that users actively engage with "parasocial" relationships to fulfill needs for belonging, self-identity, and escapism [2] - Social exchange theory indicates that for socially anxious individuals, "parasocial" relationships offer low-investment, high-reward emotional exchanges compared to real-life relationships [2] - Dramaturgical theory posits that carefully crafted public personas can serve as perfect canvases for fans to project their ideal selves [2] Group 3: Positive and Negative Impacts - "Parasocial" relationships provide emotional support for socially vulnerable groups, alleviate loneliness, and foster personal growth through positive role models [3] - However, prolonged engagement in "parasocial" interactions may weaken real-life social skills, leading to a cycle of increased loneliness, particularly among AI companion users, where the risk of depression and loneliness nearly doubles [3] - Users accustomed to frictionless relationships with AI may struggle with real-life relationships, facing challenges in tolerance for conflict and compromise [3] - The phenomenon may also create information bubbles, leading to cognitive biases and a loss of independent thinking, while widespread emotional displacement could accelerate social atomization and weaken traditional community bonds [3] Group 4: Recommendations for Balance - To address the trend of "parasocial" relationships, individuals should maintain awareness of their one-sided and designed nature, setting clear boundaries for time and emotional investment [4] - Online interactions should be viewed as gateways to offline communication, encouraging the cultivation of real-life interests and social connections [4] - Society should enhance media literacy education across all age groups, promoting rational public discourse and critical thinking about online content [4] - Building offline community spaces and organizing activities can create more opportunities for real interpersonal interactions [4] - Ultimately, while "parasocial" relationships can provide temporary comfort, they cannot replace the depth of real-life connections, emphasizing the importance of genuine human interactions [4]

Core Viewpoint - Agricultural credit institutions face challenges in cultural dissemination, including traditional communication methods, content homogenization, and low audience engagement. Innovating communication strategies is essential for leveraging unique financial culture to support rural revitalization [1][2]. Group 1: Core Connotations of Agricultural Credit Culture - The unique financial culture of agricultural credit institutions combines professional attributes with rural social characteristics, forming a distinctive cultural paradigm [2]. - "Backpack Spirit" emphasizes deep interaction and long-term trust, exemplified by local credit officers who provide services directly to farmers, overcoming traditional banking limitations [2]. - "Three Waters" culture represents professional identity through localized expressions, such as uniforms that reflect the unique practices of rural banking [2][3]. - "Family Culture" integrates organizations into communities, enhancing governance and reducing transaction costs through a dual embedding mechanism [3]. - "Grassroots Wisdom" showcases the innovative application of local knowledge in financial assessments, transforming agricultural experience into actionable financial decisions [3]. Group 2: Value Dimensions and Practical Significance of Cultural Dissemination - Cultural dissemination serves as a socialization process for organizational culture, impacting brand construction, organizational identity, and resource allocation [4]. - Brand value stems from the positioning of agricultural credit institutions as "banks for farmers," with cultural dissemination enhancing brand personification and service experiences [4]. - Organizational identity and service effectiveness are improved through initiatives like the "Most Beautiful Backpacker" awards, which enhance employee recognition and operational performance [4]. Group 3: Current Pain Points in Cultural Dissemination - Agricultural credit institutions face generational gaps in media ecology, with most relying on traditional methods that do not resonate with younger audiences, leading to low engagement [6]. - There is a mismatch between cultural symbols and regional characteristics, with standardized promotional materials failing to reflect local uniqueness [6]. - Interaction between dissemination modes and audience needs is lacking, with a significant portion of content not clearly linking financial products to farmer benefits [7]. Group 4: Strategies to Revitalize Agricultural Credit Culture - A "five-in-one" model for cultural dissemination can enhance effectiveness through new media narratives, participatory mechanisms, cultural IP development, collaborative networks, and provincial coordination [8][9]. - New media storytelling should transform professional content into emotionally resonant narratives, fostering deeper connections with audiences [8]. - Participatory mechanisms can create community engagement, allowing customers to experience financial processes firsthand and generate user-created content [8]. - Cultural IP development involves identifying local elements and creating visual symbols that resonate with community values [9]. - Collaborative networks with media partners can significantly enhance dissemination effectiveness, as demonstrated by increased coverage rates through strategic partnerships [10]. - Provincial coordination can streamline dissemination efforts, improving resource allocation and content efficiency [10].

Core Viewpoint - The article discusses the issues surrounding the translation of film titles, particularly focusing on the gender implications and the visibility of women in the translated titles, highlighting the need for a more gender-sensitive approach in translation practices [2][11][21]. Group 1: Translation Issues - The translation of the film "Young Woman and the Sea" to "泳者之心" (Heart of the Swimmer) has been criticized for obscuring the female identity central to the story [1][2]. - Previous translations have also faced scrutiny for reinforcing gender stereotypes, such as translating "Madam President" as "总统夫人" (First Lady) instead of "总统女士" (Madam President) [3][11]. - The article emphasizes that many translations prioritize male perspectives, leading to a misrepresentation of female characters and narratives [17][21][24]. Group 2: Feminist Translation Practices - The "秃炮怪字幕组" (Bald Cannon Subtitle Group) has adopted feminist translation strategies, such as renaming shows to reflect a more accurate representation of female characters, like changing "Funny Woman" to "风趣女子" (Funny Woman) [4][19]. - The group has also implemented strategies like "hijacking" and "supplementing" to challenge patriarchal narratives and enhance the visibility of women in translations [29][38]. - The article highlights the importance of maintaining a gender-friendly approach in translation, which includes not altering female characters' language to fit traditional norms [75][76]. Group 3: Cultural and Ideological Implications - The article discusses how translation practices can reflect and perpetuate cultural biases, particularly in the context of gender, where women's identities are often marginalized [17][66]. - It points out that the translation of titles and dialogues can either reinforce or challenge existing power structures, making the role of translators crucial in shaping narratives [62][84]. - The article concludes that the evolution of feminist translation practices is essential for creating a more equitable representation of women in media [27][85].