Core Insights - Gu Ming has successfully transformed from an unknown brand to an industry leader in the competitive new tea beverage market, achieving significant growth and recently listing on the Hong Kong Stock Exchange [1] Group 1: Supply Chain and Logistics - Gu Ming has invested heavily in building its own cold chain logistics system, currently operating approximately 330 cold chain delivery vehicles, ensuring fresh fruit delivery to over 97% of its stores within two days [1] - The company has established 21 warehousing bases across the country, with a total area exceeding 200,000 square meters, including over 40,000 square meters of cold storage, facilitating frequent deliveries to lower-tier city stores [3] Group 2: Market Strategy - Gu Ming focuses on lower-tier markets, with 79% of its over 9,000 stores located in second-tier cities and below, and 38% in rural areas, effectively avoiding direct competition with brands in first-tier cities [3] - The company has demonstrated exceptional execution in rapid store openings, with 41.2% of its stores located in rural areas, significantly higher than other mass-market tea brands [3] Group 3: Product Innovation - Gu Ming has been proactive in product innovation, launching an average of 9.5 new products per month in the first nine months of 2024, which is well above the industry average [4] - The company has invested 50 million yuan to establish a high-standard research and development facility, employing a team of over 100 people dedicated to creating unique and competitive products [4] Group 4: Digitalization and Management - Gu Ming is at the forefront of digital management in the industry, utilizing a data platform to automate order generation and optimize sales plans based on various factors [6] - The company has built a private domain matrix through multiple digital channels, achieving 135 million registered members on its mini-program, with over 43 million active members quarterly [4] Group 5: Challenges and Industry Impact - Despite its success, Gu Ming faces challenges such as food safety risks, profitability issues in lower-tier markets, and the need for differentiated operations in first and second-tier cities [6] - Gu Ming's successful strategies provide valuable lessons for the industry, setting a benchmark for other companies in terms of franchise management, product quality, and digital transformation [9]

经济特区"东部经济走廊（EEC）"距离泰国首都曼谷约2小时车程。在横跨春武里府和罗勇府 的主要道路沿线，中国汽车相关企业的工厂正在加紧施工。其中之一的大型电池企业欣旺达 电子（SUNWODA）的工地，巨大的翻斗车不断进进出出。 欣旺达计划投资超过10亿美元，在这里建立EV锂电池的生产基地。中国媒体报道称，该厂预 计在2025年内启动量产。特点是作为电池核心零部件的"电芯(Cell)"也将在当地生产，泰国 政府相关人士表示期待："或将成为东南亚第一座从电芯开始生产的电池工厂"。 在泰国，比亚迪和长城汽车等超过20个中国汽车品牌进驻，以东部经济走廊为中心，一部分 厂商已启动EV的本地化生产。2024年7月启动生产的比亚迪工厂成为核心，环绕该工厂的供 应链不断完善。 从1960年代开始，日资汽车制造商在泰国正式设立了生产基地，相关供应商达到约1400家。 日系车企与当地的合资公司也很多。另一方面，中国企业几乎不使用日资车企建立的供应 链，正在试图构建新的产业结构…… 中国汽车相关企业正在泰国扩大构建供应链。随着比亚迪(BYD)等纯电动汽车(EV)大型企业进 驻泰国，车载电池等大型零部件企业也在陆续建厂。中国的零部件 ...