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今日视点:24.32亿人次 黄金周消费热背后的微观密码
Zheng Quan Ri Bao· 2025-10-08 22:53
Group 1 - The "super golden week" during the National Day and Mid-Autumn Festival showcased a vibrant consumer market in China, with significant foot traffic and spending observed in major cities [1] - National retail and catering enterprises saw a 3.3% year-on-year increase in sales during the first four days of the holiday, indicating a stable consumption market [1] - The total cross-regional movement of people reached an estimated 2.432 billion during the holiday period, marking a historical high for the same period [1] Group 2 - The holiday period saw a shift towards quality, personalized, and experiential consumption, with organic food sales increasing by 20.1% and energy-efficient appliances by 19% [2] - New consumption trends emerged, including immersive tourism and unique dining experiences, expanding the boundaries of the consumer market [2] - Local governments implemented measures such as issuing consumption vouchers and promoting trade-in policies to stimulate consumer spending [2] Group 3 - There is a positive interaction between supply and demand, with businesses innovating to meet market needs, such as creative meal packages and limited-time activities at tourist sites [3] - The issuance of 690 billion yuan in special bonds to support consumption upgrades is expected to enhance long-term consumer momentum [3] - The strong performance of the holiday consumption data reflects the resilience of China's consumer market and its role as a key driver of economic growth [3]