Core Insights - The article highlights the rapid increase in demand for winter products due to a sudden drop in temperatures across multiple regions, leading to a surge in the "warming economy" as consumers prepare for winter [2][6]. Group 1: Sales Trends in Heating Products - Various heating products such as electric blankets, water heating blankets, and drying machines have seen significant sales growth, with categories like drying machines and dehumidifiers experiencing over 400% year-on-year growth [2]. - Electric blankets and water heating blankets also reported over 200% year-on-year sales growth, providing immediate heating solutions for households not yet equipped for winter [2][7]. Group 2: Apparel Sales Surge - Sales of winter clothing have peaked, with long down jackets for men and women seeing a 180% increase in sales, while cashmere sweaters and woolen coats grew by 160% and 121% respectively [4]. - Children's winter apparel, including down jackets and waterproof jackets, experienced a threefold increase in sales, indicating a strong market demand for family-oriented winter clothing [4]. Group 3: Footwear Trends - In the footwear category, products like long boots and snow boots have become popular, with long boots seeing an eightfold increase in sales and snow boots growing sixfold [5]. Group 4: Emerging Products - The "warming blanket machine," which heats bedding without direct contact, has gained popularity among younger consumers, offering features like mite removal and a pleasant scent reminiscent of sun-dried bedding [6]. - Traditional electric blankets remain highly favored due to their quick heating, low energy consumption, and ease of storage, with significant discussions on social media regarding their safety and effectiveness [7]. Group 5: Consumer Cautions - As sales of winter products surge, consumers are advised to be cautious about safety, particularly with electric blankets, ensuring they have necessary certifications and safety features [8]. - There are concerns regarding the authenticity of materials in high-priced apparel, prompting platforms like Douyin to initiate measures against false advertising and material misrepresentation [8].