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信贷支持、线上引流、小程序连接……银行这样深度促消费
Jing Ji Guan Cha Wang· 2025-11-10 15:03
Core Insights - The article highlights the role of banks, particularly China Construction Bank (CCB), in promoting consumption through innovative financial products and services, addressing various industry pain points and enhancing consumer experiences [2][10]. Group 1: Financial Support for Small Businesses - CCB introduced the "民宿贷" (Homestay Loan) as part of its "农商场景" (Agricultural Business Scene) loan products, specifically targeting homestay businesses, which has helped entrepreneurs like Xing Hailong recover from financial difficulties [3][4]. - As of September 2025, CCB has provided 4.5 million yuan in funding support to one-third of the merchants in Xiaowan Village, facilitating over 17,000 transactions worth more than 11 million yuan through its platform [4]. Group 2: Agricultural Sector Innovations - The article discusses the challenges faced by the blueberry industry in Chengjiang, Yunnan, including insufficient scale and brand recognition, which hinder its growth potential [5][6]. - CCB's "裕农快贷" (Quick Agricultural Loan) has enabled farmers to cover significant costs without collateral, with loans processed online and disbursed within three days, thus supporting agricultural development [6]. Group 3: Enhancing Consumer Experience - CCB has implemented a smart charging system for cold chain logistics in Kunming's Jinma Zhengchang Fruit Market, addressing previous inefficiencies and reducing management costs by 30% [7]. - The bank's "一部手机逛商圈" (One Mobile Phone to Explore Business Circles) platform has facilitated the distribution of government consumption vouchers, enhancing consumer access to various services and products [6][10]. Group 4: Consumer Financing and Promotions - CCB has actively participated in government consumption subsidy programs, distributing over 19.7 billion yuan in subsidies across 306 cities, which has stimulated consumption transactions exceeding 136.8 billion yuan [10][11]. - The bank's collaboration with retailers like JD.com has created a seamless experience for consumers, combining various promotional offers to alleviate the financial burden of purchasing large appliances [11][12].
宁津农商银行:信贷创新 促民企转型升级
Qi Lu Wan Bao Wang· 2025-04-29 05:54
宁津县帅博机械有限公司是一家主营建筑机械、五金配件为主的民营企业,经过多年的苦心经营逐步发 展壮大。公司内整齐划一的厂房井然有序,机器轰鸣声不绝于耳,工厂负责人张井龙正在清点订单情 况。 "农商银行为我们企业扩大经营提供了实实在在的资金支持,有了这笔100万元的'拥军贷'作后盾,我们 面对未来发展的信心和底气倍感充足。"谈及信贷支持,张井龙心里乐开了花。原来,随着全民健身热 潮的兴起,作为产品端的健身器材销量火爆,五金板材加工类企业的订单也水涨船高,该公司抢抓发展 机遇,急需购置2台T型轨道式机械手和10吨钢材用于满足日常生产,受下游资金回流慢、自有资金不 足等因素影响,企业面临较大的资金压力。正在这时宁津农商银行"红马甲"走进企业,在对企业资产、 负债及经营情况进行了详细考察和分析测算后,结合借款人退役军人身份,为其量身打造了一款针对性 强、授信额度较高的贷款产品——"拥军贷"。如今随着信贷资金的及时注入,企业在精细化管理、规模 化生产等方面迈出了坚实步伐,并带来了可观的收益。 宁津农商银行依托重心下沉、产品创新、服务保障等举措,精准开展"银企对接+产品适配"服务,对辖 区内个体工商户、民营企业等生产经营主 ...