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双奖加身!茅山景区、茅山湖度假区斩获江苏文旅创新与典型案例大奖
Yang Zi Wan Bao Wang· 2026-01-09 15:37
Core Insights - The conference held on January 7 focused on the theme of "Scene Empowerment and Consumption Upgrade," aiming to promote high-quality and sustainable development of tourism attractions and resorts in Jiangsu Province [1] Group 1: Conference Overview - The event was organized by the Jiangsu Provincial Tourism Society's sub-association for tourism attractions and resorts, emphasizing the importance of innovation in the cultural tourism industry [1] - The conference served as a platform for policy interpretation, case sharing, and resource connection to address industry pain points and explore quality improvement paths [1] Group 2: Awards and Recognition - Jiangsu Maoshan Fudi Tourism Co., Ltd. received the "Innovation Demonstration Award" for its project "Follow Su Chao to Tour Maoshan," which effectively integrated sports events with tourism experiences [2] - The Jiujiang Maoshan Lake Resort was awarded the "Typical Case Award" for its project focused on systematic quality upgrades and integration [2] Group 3: Marketing and Engagement Strategies - The Maoshan scenic area leveraged local sports events to create a marketing loop that transformed event traffic into tourism growth, resulting in increased visitor numbers and revenue [3] - Various promotional strategies were implemented, including ticket giveaways and special offers for sports fans, to attract a large number of visitors [4] Group 4: Innovative Activities and Experiences - The scenic area organized themed activities every weekend, turning itself into a "second venue" for sports events, enhancing social and emotional value for visitors [5] - Unique interactive experiences were created, such as a football-themed painting area and traditional cultural activities, to engage diverse consumer groups [5] Group 5: Future Development Goals - The recognition of the two awards signifies the successful collaborative development of cultural tourism in the Jiujiang region, with plans to continue enhancing tourism experiences and integrating cultural elements [6]
江苏旅游景区与度假区负责人研讨“场景赋能 消费升级”,着力由“资源驱动”向“场景驱动”转型
Yang Zi Wan Bao Wang· 2026-01-08 06:21
Core Insights - The conference titled "Scene Empowerment for Consumption Upgrade - Exploration and Practice of Quality Improvement in Tourist Attractions and Resorts" was held in Yancheng, attracting nearly 150 participants from key scenic spots, tourism resorts, academic scholars, and technology representatives in Jiangsu Province [1][3] - The event aimed to respond to national initiatives for accelerating scene cultivation and promoting the large-scale application of new scenes, guiding the transformation of Jiangsu's tourism attractions and resorts from "resource-driven" to "scene-driven" development [3] Group 1: Key Presentations - The first keynote report was delivered by the director of the Yancheng Shugang-Slim West Lake Scenic Area Development Center, focusing on the theme of "Upholding Integrity and Innovation: Practical Exploration and Strategic Shift for Quality Improvement in the New Era" [6] - The report emphasized the core development philosophy of "upholding integrity and innovation" to enhance visitor experience and innovate service models, showcasing the "Yangzhou Practice" and "Smart Scenic Area" [6] - Other presentations included a professional interpretation of the new national standard for tourism attraction safety by a professor from Nanjing Tourism Vocational College, and insights on the application prospects of artificial intelligence in educational tourism by the executive president of the Jiangsu Tourism Association's research division [6] Group 2: Discussions and Innovations - The conference featured a session for sharing innovative practices and typical case studies, with representatives from industry leaders like Doulong Port Ecological Tourism Resort Group discussing specific measures in scene creation and consumer experience innovation [8] - A roundtable forum was held, moderated by the director of the Yancheng Shugang-Slim West Lake Scenic Area, where various experts shared perspectives on policy opportunities, business model innovation, and project operation enhancement [8] - The event provided a high-quality platform for communication within the Jiangsu tourism industry, deepening the understanding of "scene empowerment" and injecting vitality and practical motivation for sustainable consumption upgrades [8]
IP 联动+场景赋能 各地K11解锁双旦消费新体验
Cai Jing Wang· 2025-12-30 09:53
Group 1 - The company leverages the "Double Festival" shopping season to enhance consumer engagement through diverse IP collaborations and themed activities, resulting in increased foot traffic and sales [1] - Shanghai K11's "Listening to Wishes" event achieved a record single-day foot traffic increase of 65% year-on-year, driven by the integration of unique IPs and exclusive member benefits [1] - The cross-regional collaboration between Shenzhen K11 and Hong Kong Disneyland for a special exhibition has expanded consumer reach in the Greater Bay Area [1] Group 2 - Wuhan Optics Valley K11 has strategically targeted the esports and trendy toy market by launching the first Blizzard-themed pop-up store in Central China, leading to a 16% year-on-year increase in monthly foot traffic and a 60% member conversion rate [2] - The first dessert festival in Shenyang K11 attracted over 200,000 visitors, resulting in a 50% increase in external traffic and double-digit growth in both foot traffic and sales [2] - The property sales segment remains strong, with the New World Tianfu project in Guangzhou achieving a 70% market share in transaction volume from January to November 2025, indicating high demand for premium properties [2] Group 3 - The company is accelerating the conversion of agricultural land reserves in Hong Kong, with two large residential projects underway that will provide approximately 3,000 housing units, set to launch in the 2027 fiscal year [3] - The company's diverse strategies in commercial marketing, steady property sales growth, and long-term planning in Hong Kong are establishing a solid foundation for sustainable high-quality development [3]
场景赋能“成都造”破圈 成都明确重点实施“6个1”场景行动
Zheng Quan Ri Bao Wang· 2025-12-15 09:58
Core Insights - Chengdu is launching the "Chengdu-made" industrial product promotion event to enhance local manufacturing visibility and market reach [1][2] - The event features a comprehensive action plan focusing on six key initiatives to support innovation and market integration [1] - Chengdu has established itself as a leader in scenario theory, hosting over 180 related events and investing significantly in innovation projects [2][3] Group 1 - The event "Chengdu-made" aims to promote local industrial products and enhance their global reach [1] - The action plan includes creating a dynamic seed bank of benchmark scenarios, integrating policy support across product development, scenario validation, and market promotion [1] - The initiative will leverage new media platforms to boost visibility and engagement for the "Chengdu-made" brand [1] Group 2 - Chengdu has invested 1.18 billion yuan in over 300 innovation application laboratories and benchmark scenarios, fostering a robust ecosystem for industry and scenario integration [2] - The city plans to deepen scenario innovation practices and expand its promotional efforts to amplify the impact of scenario empowerment [3]
山东:技术创新场景赋能 激活高质量发展新动能
Xin Hua Wang· 2025-12-10 02:46
Group 1 - Shandong Provincial Committee emphasizes the need to accelerate the construction of a first-class innovation ecosystem, focusing on deep integration of technology and industry to drive high-quality development [1] - Shandong Tianrui Heavy Industry Co., Ltd. is a leading enterprise in the magnetic levitation energy-saving equipment sector, with products like magnetic levitation blowers and vacuum pumps widely used in traditional high-energy-consuming industries such as papermaking, cement, and chemicals [1] - Tianrui Heavy Industry has delivered customized magnetic levitation chillers to Xinfeng Group, achieving over 15% energy savings compared to foreign centrifugal chillers, translating to an annual energy saving of over 900,000 kWh [1] Group 2 - Tianrui Heavy Industry is constructing China's first automatic production line for magnetic levitation motors, which will triple its annual production capacity to 10,000 units [1] - The city of Weifang is home to over 40 related industries, aiming to establish itself as "China's Magnetic Levitation Capital," with the application of magnetic levitation equipment reaching over 500 units, saving nearly 300 million kWh of electricity annually [1] - Zibo Xincai is focusing on the development of next-generation chip packaging glass substrates, utilizing a chemical method to enhance the bonding strength of the glass surface [2] Group 3 - Zibo local government supports the research and development of enterprises by including them in a key project reserve, aiming to secure 10 million yuan in provincial technology innovation development funds [2] - The electronic information industry in Zibo has formed a tightly connected industrial chain, producing 2 billion IC card packaging tapes and 3.3 billion chip packaging tests annually, with global market shares of 20% and 33% respectively [2]
链主领航强协同 场景赋能铺就县市新城工业化“提质新途”——县市新城新型工业化发展链接活动顺利举行
Core Insights - The event "Chain Master Navigation Empowering New Cities" was successfully held, focusing on the core role of leading enterprises in driving new industrialization in county-level cities [1] - The initiative aims to enhance the quality and efficiency of Chengdu's economic and information sectors by fostering collaboration among various stakeholders [1] Group 1: Event Overview - The event was co-hosted by the Chengdu Economic and Information Bureau and the Chengdu Private Economy Development Promotion Center, gathering around 80 representatives from local economic and new economy sectors [3] - The focus was on key directions for scene empowerment, discussing practical paths and upgrading measures to integrate new scene cultivation with industrial development [3] Group 2: Expert Contributions - Industry experts and local association representatives shared practical experiences, emphasizing the critical support role of business associations in scene empowerment [3] - The Secretary-General of the Shenzhen Battery Industry Association highlighted the importance of aligning services with enterprise needs amid changes in international trade rules [4] Group 3: Future Directions - The event aimed to build a comprehensive service network for enterprises to facilitate international market entry and ensure resource connectivity [4] - Chengdu plans to strengthen the leading role of chain master enterprises and improve the linkage mechanism between business associations and county-level cities [4]
信贷支持、线上引流、小程序连接……银行这样深度促消费
Jing Ji Guan Cha Wang· 2025-11-10 15:03
Core Insights - The article highlights the role of banks, particularly China Construction Bank (CCB), in promoting consumption through innovative financial products and services, addressing various industry pain points and enhancing consumer experiences [2][10]. Group 1: Financial Support for Small Businesses - CCB introduced the "民宿贷" (Homestay Loan) as part of its "农商场景" (Agricultural Business Scene) loan products, specifically targeting homestay businesses, which has helped entrepreneurs like Xing Hailong recover from financial difficulties [3][4]. - As of September 2025, CCB has provided 4.5 million yuan in funding support to one-third of the merchants in Xiaowan Village, facilitating over 17,000 transactions worth more than 11 million yuan through its platform [4]. Group 2: Agricultural Sector Innovations - The article discusses the challenges faced by the blueberry industry in Chengjiang, Yunnan, including insufficient scale and brand recognition, which hinder its growth potential [5][6]. - CCB's "裕农快贷" (Quick Agricultural Loan) has enabled farmers to cover significant costs without collateral, with loans processed online and disbursed within three days, thus supporting agricultural development [6]. Group 3: Enhancing Consumer Experience - CCB has implemented a smart charging system for cold chain logistics in Kunming's Jinma Zhengchang Fruit Market, addressing previous inefficiencies and reducing management costs by 30% [7]. - The bank's "一部手机逛商圈" (One Mobile Phone to Explore Business Circles) platform has facilitated the distribution of government consumption vouchers, enhancing consumer access to various services and products [6][10]. Group 4: Consumer Financing and Promotions - CCB has actively participated in government consumption subsidy programs, distributing over 19.7 billion yuan in subsidies across 306 cities, which has stimulated consumption transactions exceeding 136.8 billion yuan [10][11]. - The bank's collaboration with retailers like JD.com has created a seamless experience for consumers, combining various promotional offers to alleviate the financial burden of purchasing large appliances [11][12].
“路易号”泊驻上海,太古重押内地
Hua Er Jie Jian Wen· 2025-06-30 14:17
Core Insights - Louis Vuitton has opened a new concept landmark "Louis Ship" in Shanghai, marking a significant investment by Swire Properties in the mainland market and aiming to establish a global top-tier retail destination [2][4] - The "Louis Ship" spans 1,600 square meters and combines exhibition, dining, and retail experiences, featuring a new exhibition titled "Extraordinary Journey" and a café [2][3] - Swire Properties has strategically integrated local culture into its projects, enhancing brand value and responding to the trend of experiential consumption [3][4] Company Strategy - Swire Properties has observed a shift towards experiential consumption, as evidenced by significant sales increases following events like Moncler's fashion show and the Doraemon exhibition [3] - Despite a 41.5% decline in net profit to HKD 6.7 billion, rental income from mainland retail properties grew by 2% to HKD 5.225 billion, with retail income surpassing 50% of total revenue for the first time [3][4] - The company has focused on long-term project development rather than aggressive acquisitions, emphasizing a 15-year cycle for project refinement [5][6] Market Positioning - The opening of "Louis Ship" is seen as a milestone in upgrading the retail experience in the Nanjing West Road area, positioning it as a global retail destination [5] - Swire Properties aims to enhance the overall community and retail ecosystem in the Nanjing West Road area through collaborations with local government and partners [5][6] - Future phases of the project will connect to three underground metro lines, further increasing the area's commercial potential [6]