这是新消费智库第 2 7 1 3 期文章 健康消费 四大 新 趋势， 未来增长 解码 千万级 爆款 单品 背后，是健康消费赛道的四大新趋势，它们正重塑行业格局，引领未来方向。 新消费导读 "吃喝玩乐购，尽在天猫双11" 。 健康 消费 ，正以一种更轻盈、更自在的方式 ， 融入 日常生活 。 作者 ：一诺 来源：新消费智库 从开盖即食的燕窝，到随身测糖的 CGM动态血糖仪，联名破圈的隐形眼镜……这些藏在日常角落里的健康好物，在今年双11集体爆发， 依 托天猫健康的平台势能， 跑出了一批 千万级 "黑马"。 "盒子"里开出来的新潮流 双 11 期间，天猫健康联动 15款年度千万级热销单品加码了「健康惊喜盒子」玩法——提供超万份1元换购产品、百万张大额优惠券，近百 万年轻人回淘为健康"抽盒"。 热门 IP联名彩 瞳、 为高效设 计的四效合一的儿童补剂 、可以随时携带的轻器械、次抛型的医学美护产品 ……成为今年双11最受年轻人欢 迎的"惊喜盒子"。无论是剂型创新还是形态革命，都一定程度上代表了新的健康潮流。 "健康，已融入'吃喝玩乐'日常。"天猫健康营销中心负责人姜夏表示， 健康已经 从功能性补充、疾病治疗，升级为生 ...

Core Points - The 20th China (Linyi) Sugar and Wine Commodity Trade Fair (CLWFF) will be held from May 8 to 10, 2025, at the Linyi International Convention and Exhibition Center, featuring over 1,000 food and beverage manufacturers and thousands of new products [1][3] - The exhibition area is expected to exceed 45,000 square meters, marking a 15% increase compared to previous years, and aims to cover the entire supply chain of the food and beverage industry [3][6] - The event will attract over 60,000 professional visitors, including representatives from more than 2,000 large supermarkets and chain convenience stores, with anticipated record transaction volumes [3][4] Industry Impact - The fair is positioned as the largest and most influential event in the sugar and wine food industry in the northern region of China, serving as a key platform for brand display and market expansion [3][6] - Numerous well-known brands from Shandong province, such as Shandong Wenhe Distillery and Shandong Yimeng Mountain Distillery, will showcase their products, highlighting the robust development of the industry [3][4] Product Highlights - The exhibition will feature a wide range of new products, including high-quality local wines, health-oriented beers, and innovative food items, catering to the latest consumer trends towards health and low-sugar products [4][5] - Specific product categories include white wines, grape wines, and craft beers, with a focus on transparency in ingredients and health attributes [4][5] Networking and Business Opportunities - The event will implement a "digital exhibition" service for precise supply-demand matching, enhancing transaction efficiency for exhibitors and buyers [8] - A series of professional activities, including product launch events and live-streaming sessions, will be held to facilitate brand promotion and business negotiations [8]