Core Insights - The article discusses the evolving landscape of health consumption during the Double 11 shopping festival, highlighting the integration of health products into daily life and the emergence of new consumption trends [2][3][5]. Group 1: Health Consumption Trends - Trend 1: Health supplements are shifting towards convenience and precision, with products like ready-to-eat bird's nest and collagen peptides becoming popular, reflecting a move from traditional preparation methods to easy consumption [7][8]. - Trend 2: Home health management is becoming more accessible, with smart devices like continuous glucose monitors (CGM) gaining traction, indicating a shift from passive healthcare to proactive management within family settings [10][11]. - Trend 3: Female consumers are increasingly seeking products that address both physical and emotional well-being, leading to a rise in categories like medical sanitary products and sleep aids [11][13]. - Trend 4: Health consumption is expanding from individual needs to family-oriented solutions, emphasizing a collective approach to health across all age groups [15][16]. Group 2: Market Dynamics and Brand Strategies - The article emphasizes that brands are transitioning from selling efficacy to promoting lifestyle recognition, with platforms like Tmall playing a crucial role in this shift [18][22]. - Tmall's health sector is positioned as a primary arena for health-related businesses, providing brands with insights and support to meet evolving consumer demands [17][22]. - Key recommendations for brands entering the health market include focusing on niche pain points, enhancing compliance awareness, leveraging Tmall's ecosystem, and emphasizing emotional health trends [26].

同时，依托京东互联网医院覆盖全国三甲医院的医生资源，以及京东护士到家、营养师等多专业服务角 色矩阵，可以结合用户的饮食、运动、用药等全维度数据，量身定制日常饮食起居、营养补充等全方位 的生活建议与专业就医支持。 本报讯 （记者袁传玺）9月25日，在2025京东全球科技探索者大会AI健康论坛上，京东健康医疗器械业 务首次对外公开智能互联生态建设的最新成果，并成立了以CGM动态血糖仪+AI大模型为代表的智能互 联生态联盟。目前，鱼跃、三诺、微泰等多个CGM品牌已率先接入京医千询医疗大模型2.0，依托京东 健康App与AI健康智能体"康康血糖"，搭建了一套集"监测-分析-干预-跟踪"于一体的智能血糖管理体 系。未来，京东健康还将继续携手更多医疗器械品牌，拓展至血压、心电、呼吸制氧等更多慢病领域， 联合打造从疾病预防到慢病管理的健康管理新生态。 未来，京东健康还将进一步以用户需求为中心，拓展"医疗器械+AI"的健康管理场景，从血糖管理延伸 至血压、心电、呼吸、睡眠等慢病防控和日常健康管理场景，携手更多品牌伙伴，构建"硬件-软件-服 务-生态"深度融合的智能健康管理体系，让优质医疗健康服务更触手可及。 当前，我国医疗器 ...