Core Insights - China Ping An's health insurance subsidiary, Ping An Health Insurance, launched the first "Twin Peaks Starry Music Festival" in Shanghai as part of its 2025 "Customer Carnival" series, aiming to integrate modern customer demands for "natural nourishment + artistic cultivation + healthy living" with diverse customer engagement activities [1][2] - The event marks the first large-scale offline activity since the rebranding of the "Ping An Le Health" brand at the end of October, showcasing the company's commitment to high-value services and customer appreciation [1][2] Group 1 - The Shanghai Twin Peaks series of activities is a significant initiative by Ping An Health Insurance to promote its core brand concepts of "health promotion" and "health assets," contributing to the "Healthy China" strategy [2] - The rebranding of "Ping An Le Health" includes four core service areas: vibrant living, quality medical care, digital healing, and long-term protection, aiming to connect customers' health journeys through a digital account [2] - The company has organized various online and offline health activities, such as the "Ping An Le Health Public Welfare Sports Relay" and the Twin Peaks walking event, to advocate health concepts and enhance public health awareness [2] Group 2 - Ping An Health Insurance plans to continue innovating customer-centric brand activities to enhance residents' sense of gain and happiness, positioning "Ping An Le Health" as a key contributor to the well-being of the public [2]

Core Insights - Insurance companies are transitioning from traditional risk compensators to active participants in customers' daily lives through health management and fitness tracking [3][4][9] - Ping An Health Insurance has upgraded its app to "Ping An Happy Health," which quantifies health behaviors into redeemable points for insurance benefits [3][4] - Other companies like China Pacific Insurance and Zhonghong Insurance have launched similar fitness apps, indicating a collective industry shift towards integrating health and insurance services [4][10] Group 1: Industry Trends - The health insurance sector is increasingly focusing on integrating health management with insurance products, driven by the growing number of fitness participants in China, which has reached 540 million, accounting for over 38.5% of the population [5][6] - The shift towards online fitness platforms allows insurance companies to collect and analyze user data, enhancing risk assessment and product pricing [4][6] - The regulatory environment is also evolving, with guidelines promoting the integration of health management into insurance services, emphasizing prevention and proactive health management [5][9] Group 2: User Engagement and Benefits - Customers can earn points through health activities, which can be redeemed for benefits like lower deductibles and premium discounts, thus incentivizing healthier lifestyles [3][9] - The integration of fitness data into insurance models allows for the development of customized insurance products, enhancing customer loyalty and retention [9][10] - The approach aims to transform low-frequency insurance interactions into high-frequency health management engagements, increasing customer stickiness [4][9] Group 3: Challenges and Considerations - Insurance companies face challenges related to data security and compliance, particularly concerning sensitive health information [7][8] - Establishing a balance between data collection and user privacy is crucial, with recommendations for tiered data access and anonymization techniques [7][8] - Despite these challenges, the potential for creating a sustainable user relationship through integrated health and insurance services is significant [6][9]

Group 1 - The core viewpoint of the news is the launch of the upgraded "Ping An Le Health" health insurance service system, which aims to provide a digital platform for health management and create valuable health assets for customers [1][2] - Ping An Health Insurance has transformed its client app into a digital platform that connects customers' entire health journey, quantifying health behaviors into valuable health assets [1] - The new health insurance service system includes four key services: vibrant living, quality medical care, digital healing, and long-term protection [1] Group 2 - The chairman of Ping An Health Insurance emphasized the alignment with the "Healthy China" strategy and regulatory policies, aiming to turn every exercise, medical visit, and claim into valuable health assets for customers [2] - This initiative reflects the company's commitment to creating a "worry-free, time-saving, and cost-effective" healthy lifestyle for its customers [2]