Core Insights - The 2025 China Shanghai International Children's Book Fair concluded with over 40,000 attendees and 474 exhibitors from 35 countries, showcasing more than 20,000 new children's books [1] - Himalaya's children's literacy brand, Qiqi Learning, presented its upgraded reading ecosystem products during the fair [1] Company Overview - Qiqi Learning emphasizes three core educational principles: reading, exploration, and companionship, which are essential for high-quality education [4][5] - The brand's mission is encapsulated in the phrase "Curious Exploration, Cherishing Childhood," reflecting its commitment to engaging children's natural curiosity [6] Product Development - Qiqi Learning focuses on a "child's perspective" in product design, incorporating insights into children's psychological and behavioral preferences [7] - The brand has successfully reached over 10 million children across more than 400 cities in China, leveraging partnerships with Oxford University Press to enhance its educational content [7][10] Market Position - The collaboration with Oxford University Press has led to the development of popular bilingual content and interactive products, such as the BCK bilingual story machine and reading pens [10] - Qiqi Learning's booth was one of the most popular at the fair, featuring immersive reading experiences and engaging products that attracted many young readers [10] Future Outlook - Oxford University Press plans to continue its partnership with Qiqi Learning to better understand the needs of Chinese learners and provide high-quality educational resources that integrate international concepts with local practices [10]

Group 1 - The essence of education lies in love and companionship, which requires educators to have a guiding light within themselves [2] - The current trend towards utilitarianism in education obscures the joy of children's growth and the true meaning of education [2] - Many issues in contemporary children's education stem from adults' inability to create a beautiful world for children on a spiritual level [2] Group 2 - Children's literature plays a crucial role in aiding children's growth and transforming societal views on childhood [2][3] - Real-life stories, such as those depicted in works like "My World," illustrate the importance of practical education and the positive energy children can derive from their parents [2] - Creative education should focus on exploring life's joys together with children, as exemplified by works like "Grandma," which emphasizes the beauty of daily life and positive emotional development [3]