Core Viewpoint - The implementation of the "China Children's Development Outline (2021-2030)" has made significant progress in 2024, with improvements in children's health, safety, education, welfare, family support, environment, and legal protection. Group 1: Children's Health - The health level of children continues to improve, with a decrease in neonatal, infant, and under-five mortality rates to 2.5‰, 4.0‰, and 5.6‰ respectively, down by 0.3, 0.5, and 0.6 percentage points from 2023 [3][4] - The comprehensive prevention and treatment system for birth defects has been optimized, with prenatal health check coverage reaching 93.2% and premarital medical check rates at 77.1% [3][4] - The capacity for children's medical care has increased, with management rates for children under three and under seven at 94.9% and 96.1% respectively, both showing slight increases from 2023 [4] Group 2: Children's Safety - The child injury prevention system has been strengthened, with enhanced safety education for students and multi-department cooperation in safety initiatives [5] - The safety of children's food and products has improved, with a food safety inspection pass rate for infant formula at 99.88% [5] Group 3: Children's Education - The enrollment rate for preschool education reached 92.0%, an increase of 0.9 percentage points from 2023, with 87.3% of kindergartens being inclusive [6] - The retention rate for nine-year compulsory education is 95.9%, up by 0.2 percentage points, with a net enrollment rate for primary school children at 99.9% [7] - High school enrollment rates have also improved, reaching 92.0%, with a total of 4.58 million students enrolled in high school education [8] Group 4: Children's Welfare - The welfare level for children has steadily improved, with monthly support for orphans increasing to 1987.1 yuan and for disabled children to 1515.9 yuan [9] - The quality of care services for children has been enhanced, with 443 child welfare institutions established and 4.2 million child supervisors appointed [9] Group 5: Children's Family Support - A comprehensive family education guidance service system is being established, with over 10,400 urban community parent schools set up [10] - The number of institutions providing childcare services has reached 114,000, with a total of 573.7 million childcare spots available [10] Group 6: Children's Environment - Public cultural services for children have been strengthened, with 4.4 million types of children's books published, an increase of 6.7 million from 2023 [11] - The living environment for children's growth has improved, with rural tap water coverage reaching 94% [12] Group 7: Children's Legal Protection - The judicial protection for minors has been significantly enhanced, with 2,720 juvenile courts established, an increase of 539 from 2023 [13] - Legal actions against crimes against children have intensified, with 337 child trafficking cases and 12,000 cases of child molestation reported [13]

Core Insights - The 2025 China Shanghai International Children's Book Fair concluded with over 40,000 attendees and 474 exhibitors from 35 countries, showcasing more than 20,000 new children's books [1] - Himalaya's children's literacy brand, Qiqi Learning, presented its upgraded reading ecosystem products during the fair [1] Company Overview - Qiqi Learning emphasizes three core educational principles: reading, exploration, and companionship, which are essential for high-quality education [4][5] - The brand's mission is encapsulated in the phrase "Curious Exploration, Cherishing Childhood," reflecting its commitment to engaging children's natural curiosity [6] Product Development - Qiqi Learning focuses on a "child's perspective" in product design, incorporating insights into children's psychological and behavioral preferences [7] - The brand has successfully reached over 10 million children across more than 400 cities in China, leveraging partnerships with Oxford University Press to enhance its educational content [7][10] Market Position - The collaboration with Oxford University Press has led to the development of popular bilingual content and interactive products, such as the BCK bilingual story machine and reading pens [10] - Qiqi Learning's booth was one of the most popular at the fair, featuring immersive reading experiences and engaging products that attracted many young readers [10] Future Outlook - Oxford University Press plans to continue its partnership with Qiqi Learning to better understand the needs of Chinese learners and provide high-quality educational resources that integrate international concepts with local practices [10]

Group 1 - The essence of education lies in love and companionship, which requires educators to have a guiding light within themselves [2] - The current trend towards utilitarianism in education obscures the joy of children's growth and the true meaning of education [2] - Many issues in contemporary children's education stem from adults' inability to create a beautiful world for children on a spiritual level [2] Group 2 - Children's literature plays a crucial role in aiding children's growth and transforming societal views on childhood [2][3] - Real-life stories, such as those depicted in works like "My World," illustrate the importance of practical education and the positive energy children can derive from their parents [2] - Creative education should focus on exploring life's joys together with children, as exemplified by works like "Grandma," which emphasizes the beauty of daily life and positive emotional development [3]