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行业内卷?这家光伏企业靠新玩法破局
Zhong Guo Ji Jin Bao· 2025-09-05 06:37
【导读】湾区创客说·发现独角星芒|走进光伏企业光因科技 当光伏行业陷入"产能过剩—价格战—利润萎缩"的恶性循环,当传统地面电站的收益率从"黄金时代"跌 至"薄如刀片",一家刚刚成立近三年的"潜在独角兽"企业——光因科技却毅然闯入这片红海,并以全新 玩法破局。 2025年,这家在钙钛矿领域18次刷新世界纪录的技术新贵,推出了让从业者直呼"意外"的不插电智能摄 像机、永不充电的小夜灯、免充电Ebike、钙钛矿太阳能披风以及太阳能伞等产品。 依托钙钛矿材料独有的柔性可塑、轻薄高效的特性,光因科技的视线早已越过地面电站的"红海",投向 了更广阔的3C电子、 物联网IoT终端以及可穿戴设备等细分场景:户外爱好者的应急电源、城市通勤者 的移动充电、智能家居的"无感能源"……如何实现续航的大幅提升,甚至永不充电?这些曾被忽视或无 法实现的"碎片化需求",正成为光因科技差异化的突破口。 如何做到在"红海"中逆流而上?光因科技联合创始人兼COO刘伟俊直言:"我们不做高科技小作坊,要 做产业化大企业"。即使打破了多项世界纪录,但在他们看来,企业真正的竞争力不仅在于技术的突 破,更重要的是能否精准识别市场真需求,实现批量化交付,走 ...
光伏见底,没那么简单
Hu Xiu· 2025-06-24 06:04
Core Viewpoint - The photovoltaic industry is experiencing a paradoxical situation in 2025, characterized by both vibrant exhibitions and severe structural adjustments, indicating a complex market environment that requires careful navigation [1]. Group 1: Current Market Conditions - The SNEC photovoltaic exhibition in June 2025 attracted over 3,600 exhibitors and an expected 500,000 attendees, showcasing the industry's ongoing interest despite underlying challenges [1]. - The photovoltaic industry is facing unprecedented restructuring and deep adjustments, with significant overcapacity and price wars leading to substantial losses for major companies [1]. - As of June 19, 2025, the average prices for silicon materials, monocrystalline N-type wafers, battery cells, and monocrystalline TopCon modules have decreased by 11.42%, 9.28%, 10.52%, and 4.22% respectively [2]. Group 2: Capital and Financial Dynamics - The capital landscape for the photovoltaic industry has shifted, with traditional funding sources like capital market financing and bank credit becoming increasingly limited, leaving only partial support from local subsidies [4]. - Companies are resorting to price wars instead of reducing production rates, as they receive subsidies that incentivize maintaining higher operational levels [5]. - The expectation of a significant production cut in the third quarter is emerging, with anticipated operational rates decreasing by 10%-15% [7]. Group 3: Technological Differentiation and Market Strategies - The key to breaking through the current market challenges lies in differentiation strategies, particularly in battery technology, as the industry transitions from PERC to newer technologies like TopCon, HJT, and XBC [10][11]. - The increasing recognition of BC batteries at the SNEC exhibition indicates a shift in market dynamics, although large-scale production remains limited [13][14]. - Companies like TCL are exploring integrated solutions combining photovoltaic systems with energy storage and charging stations, aiming to create new market opportunities [17][19]. Group 4: Future Outlook - Industry insiders suggest that the photovoltaic sector may require 1 to 2 years to navigate through the current downturn and find a sustainable path forward [9]. - Companies that successfully avoid homogenization and identify unique market positions are likely to emerge from the cyclical challenges more rapidly [20].