Group 1: Core Insights - The FIFA Club World Cup showcased the growing influence of Chinese brands, particularly Hisense, on the global stage, despite the absence of Chinese teams in the tournament [1] - Hisense's 100-inch television was selected as the official choice for the FIFA Club World Cup, highlighting its market leadership, with a global share of 58.8% in 100-inch and larger TVs projected for 2024 [6][11] - The introduction of RGB-Mini LED technology by Hisense represents a significant advancement in display technology, enhancing the viewing experience with improved color accuracy and dynamic performance [7][9] Group 2: Historical Context - The relationship between football and television has evolved significantly, with FIFA adapting rules and equipment to enhance broadcast quality since the introduction of the "Telstar" ball in 1970 [3][4] - Technological advancements in broadcasting, such as the introduction of high-definition and VAR (Video Assistant Referee) systems, have transformed how football is experienced by fans [4][8] Group 3: Technological Innovations - Hisense's RGB-Mini LED technology marks a fundamental shift from traditional backlighting to RGB multi-color backlighting, improving efficiency by 15% and enhancing color purity [9][10] - The company's proprietary AI picture quality chip, H7, allows for precise control over lighting and color, significantly enhancing the viewing experience [10] Group 4: Market Positioning - Hisense's branding strategy has evolved from "China's first" to "world's first" in the context of large-screen televisions, reflecting its ambition to lead in global display technology [12][11] - The company's commitment to innovation and technology positions it as a key player in defining future display standards, moving from merely producing products to setting industry benchmarks [12][13]

Core Viewpoint - The article highlights Hisense's significant role as the global official partner for the 2025 FIFA Club World Cup, showcasing its 100-inch flagship screen technology and marking a breakthrough for Chinese technology in the global sports industry [1][6]. Group 1: Hisense's Product Features - Hisense's 100-inch U8Q screen is recognized as the world's best-selling large screen, providing an immersive viewing experience that transforms living rooms into VIP stadium seats [3][8]. - The U8Q features the first AI picture quality chip, enabling superior color control and clarity, enhancing the viewing experience even in challenging lighting conditions [3][4]. - The screen boasts a 330Hz refresh rate, ensuring zero latency and smooth motion, which is crucial for fast-paced sports viewing [3][4]. Group 2: Market Position and Strategy - Hisense holds a dominant position in the global 100-inch TV market, with one in every two sold being a Hisense product, reflecting the company's strong market presence [8]. - The partnership with FIFA represents a strategic evolution for Hisense, transitioning from a mere event exhibitor to a key technology provider in the global football industry [6][8]. - The ongoing promotional campaign, "百吋风暴 此刻是WALL," aims to encourage consumers to upgrade to Hisense's large screens, further solidifying its market leadership [8].