Core Viewpoint - Hisense has officially launched the U7S Pro television, showcasing advanced technology and features aimed at enhancing visual and audio experiences in home entertainment [1][3]. Group 1: Product Features - The U7S Pro utilizes RGB-Mini LED technology and the upgraded H7 AI picture quality chip, achieving 100% BT.2020 high color gamut and ultra-high brightness [1][3]. - It features the industry's highest mass-producible 3x10240 color control zones and 108 bits color precision, resulting in vibrant and detailed images [3]. - The new generation RGB-Mini LED chip improves luminous efficiency while reducing harmful blue light by 42% and energy consumption by over 40% compared to QD-Mini LED TVs [3]. Group 2: Display and Design - The U7S Pro is equipped with Hisense's custom black crystal screen, boasting a 1.28% ultra-low reflectivity and a wide viewing angle of 178°, providing a deep black and three-dimensional viewing experience [3]. - The television has a slim profile with a thickness of only 50mm and features a narrow bezel design, making it suitable for various home decor styles [3]. Group 3: Audio and Pricing - The U7S Pro introduces Dolby Vision 2, a new high-end HDR format, and features a 4.2.2 multi-channel spatial sound system, designed in collaboration with Devialet, to deliver a cinema-like audio experience [3]. - The pricing for the U7S Pro starts at 15,999 yuan for the 75-inch model, 19,999 yuan for the 85-inch model, and 28,999 yuan for the 100-inch model [3].

Core Viewpoint - The article emphasizes the significance of the Hisense U8Q 100-inch television as a centerpiece for luxury homes, highlighting its advanced features that enhance visual and auditory experiences while seamlessly integrating into high-end interior designs [1][11]. Group 1: Product Features - The Hisense U8Q is equipped with the XinXin® AI picture quality chip H7, which allows for simultaneous control of light and color, providing a more realistic viewing experience [3]. - It boasts 6144 precise local dimming zones and a peak brightness of up to 6000 nits, enabling it to handle extreme lighting conditions effectively [5]. - The Ultra Black Screen technology reduces environmental light reflection to an impressive 1.28%, significantly enhancing picture clarity even in bright conditions [7]. Group 2: Design and Aesthetics - The 100-inch size of the Hisense U8Q establishes a visual foundation suitable for spacious living rooms, offering an immersive experience that smaller televisions cannot provide [9]. - Its ultra-thin design at 40mm allows it to blend seamlessly with custom wall backgrounds, eliminating the bulky appearance of traditional electronics [9]. - The collaboration with the renowned audio brand Devialet brings a cinema-level 4.2.2 surround sound experience into the home, enhancing the overall audiovisual quality [9]. Group 3: Market Positioning - The Hisense U8Q is positioned as a high-end choice for families seeking quality living and stylish home decor, making it a critical element in the overall design of a luxury home [11].

Core Insights - The article emphasizes that the ability to enjoy a 100-inch TV is determined more by viewing distance than by the size of the living space, with a recommended distance of over 3 meters for optimal experience [1][11] - It challenges the misconception that larger screens create discomfort, highlighting that a 100-inch TV can provide an immersive experience without the need for frequent head movement [3][4] Viewing Experience - The ideal viewing distance for a 100-inch TV is between 3 to 4 meters, where the screen occupies nearly 40° of the viewer's horizontal field of vision, enhancing immersion [3][4] - At a distance of 3 meters, viewers can comfortably see the entire screen with minimal eye movement, allowing for an engaging experience similar to sitting in the front rows of a cinema [3][4] Technology and Picture Quality - Concerns about picture quality at close distances are addressed, stating that with 4K resolution, individual pixels are indistinguishable from 3 meters away, providing sharp and clear images [6][10] - The article highlights the importance of advanced technology in TVs, such as Hisense's AI picture quality chip H7, which enhances image clarity and color accuracy [6][7][10] Display Features - Hisense's E8Q Pro model features a black曜屏 Ultra with a low reflection rate, ensuring deep blacks and vibrant colors even in well-lit environments [7][9] - The use of MiniLED technology allows for high brightness and contrast, effectively managing light and shadow to enhance the viewing experience [9][10] Conclusion - The article concludes that as long as the viewing distance exceeds 3 meters, there are no limitations on room size for enjoying a 100-inch TV, encouraging consumers to embrace this new viewing era [11]

Group 1: Core Technology Insights - 4K technology captures a vast amount of visual information, providing a high-resolution medium (3840x2160) to faithfully record every detail of the creative process [2][4] - The 4K resolution, with over 8.29 million pixels, ensures that subtle facial expressions and intricate background textures are preserved, enhancing the home viewing experience [4] - Dolby Vision complements 4K by adding dynamic metadata to each frame, allowing for precise adjustments in brightness and shadow to convey the intended atmosphere of the film [5] Group 2: Display Technology and Performance - A powerful display device, such as the Hisense E8Q Pro, is essential for accurately translating the artistic vision, with its advanced AI chip achieving a color management precision of 15,680 points, significantly surpassing standard chips [6][8] - The Hisense E8Q Pro features an 8112-zone U+ MiniLED backlight system and peak brightness of up to 10,000 nits, enabling it to reproduce the extreme contrast required by Dolby Vision [8] - The combination of 4K and Dolby Vision creates a high-fidelity channel from the creative source to the home environment, with the display device being the critical element in achieving the final artistic fidelity [8]

Core Insights - The Cologne Game Show on August 20 attracted global player attention, showcasing the new title "Black Myth: Zhong Kui" from Game Science, coinciding with the one-year anniversary of "Black Myth: Wukong" [1] - Hisense TV, the global official partner for "Black Myth: Wukong," set up two giant 100-inch screens at the event, enhancing the gaming experience for attendees [1] Group 1 - The "Shadow Blade Zero" exhibition area was lively, with Hisense displaying 10 large-screen TVs for international players to experience the martial arts world [3] - Hisense TVs have established a strong reputation in the gaming community, particularly the E8Q Pro model, known for its "peak picture quality" and advanced gaming features [3] Group 2 - The Hisense H7 AI Picture Quality Chip significantly enhances gaming visuals by optimizing dark and bright scenes, ensuring clarity in details like textures and dynamic effects [5] - The Ultra Black Screen features a low anti-reflective rate of 1.28%, allowing for clear visuals even in bright environments, and offers a wide viewing angle of 178 degrees for group gaming experiences [5] - The combination of "Black Myth: Zhong Kui" and the Hisense E8Q Pro at the Cologne Game Show highlights the trend of upgrading home entertainment setups for immersive gaming experiences, moving beyond traditional viewing [5]

Group 1 - The 2024 Gamescom in Cologne, Germany, officially opened on August 20, showcasing the new game "Black Myth: Zhong Kui" by Game Science, coinciding with the one-year anniversary of its previous title "Black Myth: Wukong" [1] - The game visuals and technical demonstrations received widespread attention from international gaming media and players, reinforcing the position of Chinese game developers in the global AAA game market [1] - Hisense, as the global official partner for "Black Myth: Wukong," showcased two 100-inch televisions at the event to display high-definition game visuals, along with providing 10 large-screen TVs for the demo area of the popular domestic game "Shadow Blade Zero" [4] Group 2 - The Hisense E8Q Pro features the XinXin AI picture quality chip H7, which can intelligently optimize dark details and highlights in real-time, reducing motion blur during dynamic scenes [3] - The E8Q Pro's Ultra Black Screen has a low anti-reflective rate of 1.28%, approximately 75% lower than standard TVs, ensuring good viewing quality in complex lighting environments [6] - The trend of immersive gaming experiences is shifting living room gaming from traditional viewing entertainment, creating new market opportunities for TV manufacturers in gaming display technology [9]

Core Insights - The 2024 Gamescom in Cologne, Germany, opened on August 20, showcasing the new game "Black Myth: Zhong Kui" by Game Science, coinciding with the one-year anniversary of "Black Myth: Wukong" [1] - The event highlighted the growing recognition of Chinese game developers in the global AAA game market [1][2] - Hisense, as the global official partner for "Black Myth: Wukong," showcased advanced display technology, including two 100-inch screens for game demonstrations [1] Group 1: Game Development - The international gaming media and players showed significant interest in the technical demonstrations and visuals of "Black Myth: Zhong Kui" [1] - The presence of high-quality Chinese games like "Black Myth: Zhong Kui" and "Shadow Blade Zero" is increasing in the international market, raising the technical requirements for supporting display devices [2] Group 2: Display Technology - Hisense's E8Q Pro features the XinXin AI picture quality chip H7, which optimizes game visuals in real-time, enhancing dark details and highlights [1] - The E8Q Pro's Ultra Black Screen has a 1.28% ultra-low reflectivity, reducing glare by approximately 75% compared to standard TVs, ensuring good viewing quality in complex lighting [1] - The screen supports a 178-degree wide viewing angle, catering to multi-user viewing scenarios [1] Group 3: Market Trends - The shift from traditional viewing to immersive gaming experiences in living rooms presents new market opportunities for TV manufacturers in gaming display technology [2] - The synergy between the Chinese gaming industry and display technology is becoming increasingly evident, fostering a positive cycle of technological advancement that enhances the competitiveness of Chinese tech products in the international market [2]

Group 1: Core Insights - The FIFA Club World Cup showcased the growing influence of Chinese brands, particularly Hisense, on the global stage, despite the absence of Chinese teams in the tournament [1] - Hisense's 100-inch television was selected as the official choice for the FIFA Club World Cup, highlighting its market leadership, with a global share of 58.8% in 100-inch and larger TVs projected for 2024 [6][11] - The introduction of RGB-Mini LED technology by Hisense represents a significant advancement in display technology, enhancing the viewing experience with improved color accuracy and dynamic performance [7][9] Group 2: Historical Context - The relationship between football and television has evolved significantly, with FIFA adapting rules and equipment to enhance broadcast quality since the introduction of the "Telstar" ball in 1970 [3][4] - Technological advancements in broadcasting, such as the introduction of high-definition and VAR (Video Assistant Referee) systems, have transformed how football is experienced by fans [4][8] Group 3: Technological Innovations - Hisense's RGB-Mini LED technology marks a fundamental shift from traditional backlighting to RGB multi-color backlighting, improving efficiency by 15% and enhancing color purity [9][10] - The company's proprietary AI picture quality chip, H7, allows for precise control over lighting and color, significantly enhancing the viewing experience [10] Group 4: Market Positioning - Hisense's branding strategy has evolved from "China's first" to "world's first" in the context of large-screen televisions, reflecting its ambition to lead in global display technology [12][11] - The company's commitment to innovation and technology positions it as a key player in defining future display standards, moving from merely producing products to setting industry benchmarks [12][13]

Core Viewpoint - The article highlights the growing trend of large-screen televisions, particularly 100-inch models, becoming a standard in high-end households in China, driven by technological advancements, price reductions, and enhanced user experience [1][11]. Group 1: Market Trends - The 618 shopping festival has provided consumers with ample time to select home appliances, with a notable increase in the purchase of large-screen televisions [1]. - In 2024, 310,000 Chinese households are expected to purchase 100-inch televisions, with sales increasing nearly threefold compared to previous periods [1]. - Omdia predicts that global sales of LCD TVs measuring 100 inches and above will exceed 1 million units for the first time in 2025 [1]. Group 2: Product Features - The Hisense 100-inch U8Q television is designed to meet aesthetic demands, serving as a "high-end item" in home decor, with a thin profile that can seamlessly fit against walls [3]. - The black曜屏 Ultra technology offers a low reflection rate of 1.28%, enhancing viewing experiences even in bright conditions, and improves black levels by 50% compared to industry standards [5][7]. - The Hisense 100-inch E8Q Pro features the XinChip® AI picture quality chip H7, which enhances color presentation and optimizes clarity, contrast, and dynamic performance [7]. Group 3: User Experience - The integration of 18 AI smart agents in Hisense televisions allows for personalized viewing experiences, remembering family preferences and providing tailored recommendations [9]. - The Hisense 100-inch television aims to redefine high-quality home entertainment, transforming the concept of a wall into a television display [11]. Group 4: Service and Support - Hisense offers comprehensive delivery and installation services to ensure that large-screen televisions can be easily accommodated in homes, alleviating concerns about fitting through doorways or elevators [12].

Core Viewpoint - The article discusses the advantages of 100-inch televisions over 98-inch models, emphasizing the immersive experience, superior screen quality, and market trends favoring larger screens. Group 1: Immersive Experience - The difference between 100-inch and 98-inch screens is not just 2 inches; it translates to approximately 12.3 additional iPhone 16 Pro Max display areas, enhancing the viewing experience significantly, especially for blockbuster films [3] - The 100-inch screen is considered the optimal size for 4K resolution, providing better immersion and a more engaging viewing experience [3] Group 2: Screen Quality - The 100-inch screens produced on the 8.6 generation production line offer significant quality improvements over the 98-inch screens from the 8.5 generation, including better light control, energy efficiency, and refresh rates [6] - The 100-inch screens support a native refresh rate of 165Hz, compared to 144Hz for 98-inch screens, resulting in smoother visuals for sports and gaming [8] Group 3: Market Trends - Global television shipment data shows that the growth of 98-inch models has stagnated, while 100-inch televisions are experiencing rapid growth, indicating a clear market preference [9] - The number of manufacturers producing 100-inch screens is increasing, with major brands like BOE, Huike, and others entering the market, highlighting the potential for future technological advancements and resource allocation [11] Group 4: Product Recommendations - Hisense is identified as a leading brand in the 100-inch television market, with a significant share of global sales, making it a reliable choice for consumers [12] - Two notable models highlighted are the Hisense Black Crystal Ultra and the Hisense E5Q, both offering advanced features and superior display quality [13][15]