Core Viewpoint - The article highlights Hisense's significant role as the global official partner for the 2025 FIFA Club World Cup, showcasing its 100-inch flagship screen technology and marking a breakthrough for Chinese technology in the global sports industry [1][6]. Group 1: Hisense's Product Features - Hisense's 100-inch U8Q screen is recognized as the world's best-selling large screen, providing an immersive viewing experience that transforms living rooms into VIP stadium seats [3][8]. - The U8Q features the first AI picture quality chip, enabling superior color control and clarity, enhancing the viewing experience even in challenging lighting conditions [3][4]. - The screen boasts a 330Hz refresh rate, ensuring zero latency and smooth motion, which is crucial for fast-paced sports viewing [3][4]. Group 2: Market Position and Strategy - Hisense holds a dominant position in the global 100-inch TV market, with one in every two sold being a Hisense product, reflecting the company's strong market presence [8]. - The partnership with FIFA represents a strategic evolution for Hisense, transitioning from a mere event exhibitor to a key technology provider in the global football industry [6][8]. - The ongoing promotional campaign, "百吋风暴 此刻是WALL," aims to encourage consumers to upgrade to Hisense's large screens, further solidifying its market leadership [8].

Core Viewpoint - The article highlights the growing trend of large-screen televisions, particularly 100-inch models, becoming a standard in high-end households in China, driven by technological advancements, price reductions, and enhanced user experience [1][11]. Group 1: Market Trends - The 618 shopping festival has provided consumers with ample time to select home appliances, with a notable increase in the purchase of large-screen televisions [1]. - In 2024, 310,000 Chinese households are expected to purchase 100-inch televisions, with sales increasing nearly threefold compared to previous periods [1]. - Omdia predicts that global sales of LCD TVs measuring 100 inches and above will exceed 1 million units for the first time in 2025 [1]. Group 2: Product Features - The Hisense 100-inch U8Q television is designed to meet aesthetic demands, serving as a "high-end item" in home decor, with a thin profile that can seamlessly fit against walls [3]. - The black曜屏 Ultra technology offers a low reflection rate of 1.28%, enhancing viewing experiences even in bright conditions, and improves black levels by 50% compared to industry standards [5][7]. - The Hisense 100-inch E8Q Pro features the XinChip® AI picture quality chip H7, which enhances color presentation and optimizes clarity, contrast, and dynamic performance [7]. Group 3: User Experience - The integration of 18 AI smart agents in Hisense televisions allows for personalized viewing experiences, remembering family preferences and providing tailored recommendations [9]. - The Hisense 100-inch television aims to redefine high-quality home entertainment, transforming the concept of a wall into a television display [11]. Group 4: Service and Support - Hisense offers comprehensive delivery and installation services to ensure that large-screen televisions can be easily accommodated in homes, alleviating concerns about fitting through doorways or elevators [12].

Core Viewpoint - The 618 shopping festival this year is characterized by an extended promotional period, allowing consumers ample time to make informed purchasing decisions, particularly for large-screen televisions [1] Group 1: Market Trends - The trend of "buying big instead of small" is gaining traction among consumers, with a recommendation to opt for 100-inch televisions to enhance home entertainment experiences [1] - The market is seeing a significant focus on the quality of screens and chips, which are crucial for delivering a satisfactory viewing experience [2] Group 2: Product Recommendations - Hisense's 100-inch U8Q is highlighted as a premium choice, featuring advanced screen and chip technology, and is positioned as a high-end lifestyle product [3][5] - The 116-inch E8Q Pro is introduced as a flagship model for family entertainment, equipped with cutting-edge technology and promotional offers during the 618 event [6][8] - The 100-inch E7N Pro is recommended for budget-conscious consumers, offering a balance of performance and affordability, especially with national subsidies [9][11] - The 100-inch E5Q Pro is noted for its consistent sales performance and advanced features, making it a reliable choice for consumers [12][14] Group 3: Technical Features - The U8Q model boasts a unique black曜屏Ultra with a low reflection rate of 1.28%, enhancing viewing quality even in bright conditions [5] - The E8Q Pro features a 4K 170Hz native refresh rate and 330Hz dynamic refresh rate, providing an exceptional gaming experience [8] - The E7N Pro utilizes an upgraded AI chip for enhanced picture quality, capable of intelligent scene recognition and detail enhancement [11] - The E5Q Pro is designed with a low-reflection soft light screen, ensuring a pleasant viewing experience without the need for dimming lights [14] Group 4: Consumer Benefits - During the 618 event, consumers can enjoy various promotional benefits, including national energy-saving subsidies and additional gifts with purchases [15]