入境旅游市场拓展
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240小时免签下北京入境游|万事达卡大中华区市场营销及公共关系副总经理吴焕宇: 自由行成为入境游客的主流旅行方式
Bei Jing Shang Bao· 2025-10-26 11:17
Group 1 - The core viewpoint of the article highlights the significant shift in inbound tourism trends, with independent travel becoming the mainstream and group travel declining, driven by optimized visa policies and improved transportation convenience in China [2][3] - The introduction of a direct tap-in system for foreign visitors on Beijing's subway has enhanced accessibility, allowing tourists to travel seamlessly across hundreds of stations, similar to major international cities like London and New York [2][3] - There is a growing trend towards experiential and event-driven consumption in global tourism, with major events and cultural phenomena attracting foreign tourists to China, creating opportunities for short-term consumption spikes [3] Group 2 - The collaboration between Mastercard and Beijing's cultural and tourism bureau has led to the development of the "Priceless Beijing" product, aimed at providing unique travel experiences that create lasting memories for cardholders [3] - Future innovations in inbound tourism products will focus on exploring new tourism resources and enhancing consumer experiences beyond traditional attractions, thereby stimulating deeper consumer engagement [3]
安徽文旅惠民消费季入境旅游主场活动在黄山启幕
Zhong Guo Qing Nian Bao· 2025-08-23 13:48
Group 1 - The third "520" Anhui Cultural Tourism Consumption Season has officially launched in Huangshan, Anhui Province, focusing on international and cross-border tourism experiences [1] - The event features a "dual-module" consumption model emphasizing "internationalization, precision, and linkage," with special vouchers for inbound tourists available from August 22 to December 31 [1] - The event aims to enhance the inbound tourism experience by introducing innovative travel routes and a "precision service system" tailored for international visitors [5] Group 2 - Financial institutions and airlines have introduced convenient services for inbound tourism, including Air China's expansion of inbound flight routes and Bank of China's one-stop payment services for foreign visitors [3] - The province has seen a strong growth in inbound tourism, with a 73.7% year-on-year increase in inbound visitors and a 70.5% increase in international tourism revenue in the first half of the year [5]