Core Viewpoint - The article highlights the significant recovery and growth of inbound tourism in China, with foreign visitors increasing dramatically compared to pre-pandemic levels, indicating a shift in the tourism landscape and potential opportunities for the industry [5][14][16]. Summary by Sections Inbound Tourism Recovery - A notable increase in foreign visitors to China has been observed, with numbers surpassing pre-pandemic levels by 170%-180% on certain routes [5]. - Data from the National Immigration Administration shows that in the first half of 2025, 13.64 million foreign visitors entered China under visa-free policies, accounting for 71.2% of all inbound foreign visitors [8][14]. - The total number of inbound foreign tourists in the first half of 2025 reached 19.16 million, which is a significant recovery compared to the previous year [14][16]. Comparative Analysis - The scale of inbound tourists to China is comparable to Japan, which had approximately 21.51 million foreign visitors in the same period [10][12]. - Other East Asian and Southeast Asian countries also show high inbound tourist numbers, with Malaysia at 19.26 million and Thailand at 16.61 million [12]. Visitor Demographics and Behavior - The increase in foreign visitors is attributed to diverse reasons for entry, including business, family visits, and academic exchanges, rather than traditional tourism [18][19]. - Many foreign visitors do not fit the typical tourist profile, leading to a perception gap in the tourism industry [20][22]. Regional Opportunities - Cities like Jilin and Sichuan are experiencing a surge in foreign visitors, particularly from neighboring countries, indicating a shift in tourist destinations from major cities to less traditional areas [33][36]. - The article emphasizes that cities with improved infrastructure and services tailored to foreign visitors will benefit the most from this trend [41][42]. Future Outlook - The article suggests that the future of inbound tourism will depend on how well cities can adapt to the needs and preferences of foreign visitors, focusing on service quality and cultural understanding [43][44].

在邢台，2025Hello!河北——入境旅游服务焕新交流与对话、"壮美太行.河北太行山文化旅游带推介"活 动、"县"在出发.河北县域特色产业赋能文旅市集等接连"上新"；在石家庄，"2025石家庄国际旅行者欢 乐季"面向海外推介文旅亮点；在张家口，8大场景10项活动展现冬奥之城别样风光；保定推出以"飞跃 太行"为主题的太行山低空经济文旅体验；邯郸通过三阶段20项特色活动全方位展现文旅发展成果…… 据了解，今年1至8月，河北全省接待游客人次、旅游总花费分别同比增长11.4%和11.2%，其中京津游 客占比为15.3%，京津游客总量同比增长12.5%。 浆水站附近,坐落着中国人民抗日军政大学(以下简称"抗大")陈列馆。1940年，"抗大"来到太行山脚下的 浆水镇办学，培养了一批优秀军政干部。适逢中国人民抗日战争暨世界反法西斯战争胜利80周年，为推 动太行山革命老区文旅产业发展，邢台市在第九届河北省旅游产业发展大会期间，开通"抗大号"红色旅 游专线。 据介绍，太行山河北段北起张家口，南至邯郸，贯穿石家庄、保定和邢台，拥有丰富的文化旅游资源。 近期，河北太行山沿线五市联合举办多项文旅主题活动，全方位展示推介太行山沿线优 ...

Group 1 - The third "520" Anhui Cultural Tourism Consumption Season has officially launched in Huangshan, Anhui Province, focusing on international and cross-border tourism experiences [1] - The event features a "dual-module" consumption model emphasizing "internationalization, precision, and linkage," with special vouchers for inbound tourists available from August 22 to December 31 [1] - The event aims to enhance the inbound tourism experience by introducing innovative travel routes and a "precision service system" tailored for international visitors [5] Group 2 - Financial institutions and airlines have introduced convenient services for inbound tourism, including Air China's expansion of inbound flight routes and Bank of China's one-stop payment services for foreign visitors [3] - The province has seen a strong growth in inbound tourism, with a 73.7% year-on-year increase in inbound visitors and a 70.5% increase in international tourism revenue in the first half of the year [5]

Group 1 - The inbound tourism market in China is experiencing significant growth, with personalized and diversified tourism offerings enhancing international competitiveness [1] - In July, the number of foreign travelers on the route from Guangzhou to Yiwu surged to 25,700, a 2.6-fold increase compared to the previous year [1] - Yiwu International Trade City has become a popular destination for foreign tourists, many of whom include Yiwu in their "shopping tourism" itinerary after arriving in cities like Shanghai and Hangzhou [1] Group 2 - Yiwu is providing conveniences for inbound tourism, including multilingual tax refund guides to help foreign visitors understand and enjoy policies [3] - Cross-border tourism at the Suifenhe border has also seen a rise, with daily inbound and outbound visitors exceeding 1,500, marking a three-year high [3] - The travel destinations for inbound tourists are expanding from traditional first-tier cities to new first-tier cities like Chengdu, Chongqing, Hangzhou, and Xi'an, with notable growth in places like Zhangjiajie and Lijiang [3] Group 3 - Zhangjiajie has adopted a combined approach of "film + reputation + visa + language services" to create a culturally resonant inbound tourism experience [3] - The visa process for tourists to Zhangjiajie has been simplified, allowing visitors to travel with just a passport and a flight ticket, rather than needing to apply for a visa one to two months in advance [4]

Core Viewpoint - The meeting led by Zhengzhou's municipal secretary emphasizes the importance of enhancing the city's international openness and tourism, aiming to create a world-class cultural tourism destination and an international consumption center to support high-quality economic development [1][2]. Group 1: Policy and Strategy - The meeting focused on optimizing the transit visa exemption policy and improving related services to provide a safer, more convenient, and efficient experience for international tourists [1]. - The city aims to leverage its unique geographical and cultural advantages to promote inbound tourism and enhance cultural exchange [1]. Group 2: Implementation Measures - There is a call for streamlining entry and exit procedures, improving urban infrastructure, and creating a market-oriented, legal, and international business environment to attract more foreign visitors [2]. - The city plans to increase international promotion of its cultural tourism, utilizing modern media such as short videos and live broadcasts to tell Zhengzhou's stories effectively [2]. Group 3: Market Development - The focus will be on understanding the diverse needs of overseas tourists and developing high-quality, unique tourism routes to enhance the city's appeal as an international consumption center [2]. - The goal is to position cultural tourism as a pillar industry for Zhengzhou, showcasing its unique attractions like the Yellow River and the legacy of the Yellow Emperor [2].

Core Viewpoint - The Beijing International Tourism Development Conference has introduced a comprehensive action plan to enhance inbound tourism services, featuring 22 practical measures aimed at creating a new ecosystem for inbound tourism [1] Group 1: Action Plan Overview - The action plan is based on the capital's unique advantages and focuses on four main areas: products, promotion, services, and guarantees [1] - The initiative aims to attract both nearby and distant tourists, promoting a welcoming environment for all [1] Group 2: Specific Measures - The 22 measures are designed to optimize and upgrade the entire inbound tourism service chain [1] - The measures are intended to create a more efficient and appealing tourism experience for international visitors [1]

Core Insights - Beijing's inbound tourism is experiencing rapid growth, with both visitor numbers and spending levels significantly increasing [1] Group 1: Visitor Statistics - In the first four months of the year, Beijing welcomed 1.46 million inbound tourists, representing a year-on-year increase of 57.1% [1] - The total tourism expenditure reached $1.9 billion, marking a growth of 55% compared to the same period last year [1] Group 2: Action Plan - The "Beijing Inbound Tourism Service Optimization Special Action Plan" was officially released during the conference [1] - The action plan includes 22 practical measures focusing on four key areas: products, promotion, services, and guarantees, aimed at creating a new ecosystem for inbound tourism that appeals to both nearby and distant visitors [1]