2025年，中国入境游呈爆发式增长。中国推出的免签入境等便利政策是推动入境游市场强劲增长的关键 因素之一。 外国游客选择中国之旅主要有五大原因：一是中国独特且深厚的文化底蕴，二是高铁、数字支付等先进 的基础设施，三是便利的签证政策，四是高性价比的入境游体验，五是安全友好的环境与中国人的热情 好客。 入境游的价值不止于经济层面。随着入境游客数量不断上升，国际社会看到一个更加真实、升腾烟火气 的中国。历史上许多冲突源于误解和刻板印象，而面对面的交流是消除隔阂的最佳方式。每一位在中国 经历友好、便利和高效服务的游客，都在悄然打破外国人的对华刻板印象。 (责任编辑：王擎宇) 英国专业旅游行业媒体《旅游评论》杂志网站8日发表评论文章说，2025年中国入境游持续升温，增速 显著。这一趋势的意义不仅在于经济收益，更成为国际社会全面理解真实中国的重要窗口。文章摘要如 下： ...

Core Insights - Guangzhou received 2.605 million overnight inbound tourists in the first half of the year, representing a year-on-year increase of 14.4% [1] - Inbound tourism consumption reached $1.88 billion, showing a year-on-year growth of 16.8% [1] - The implementation of the 240-hour visa-free transit policy has contributed to the increase in inbound tourism [1] Tourism Statistics - The number of foreign nationals entering through the Baiyun Airport's visa-free policy exceeded 650,000, marking a significant year-on-year increase of 129% [1]

Group 1: Tourism Growth in Sichuan - The number of foreign tourists entering Sichuan has significantly increased, with a total of 385,400 foreign visitors recorded at Chengdu port in the first half of the year, representing a 58% year-on-year growth [1] - The implementation of the 240-hour visa-free transit policy and the ongoing excitement surrounding the Chengdu Universiade have contributed to this surge in tourism [1] - Popular activities among foreign tourists include visiting the Chengdu Research Base of Giant Panda Breeding, enjoying local tea culture, and tasting traditional snacks [1] Group 2: Unique Experiences and Cultural Exchange - Foreign tourists are increasingly seeking authentic experiences, such as joining local travel groups to explore scenic areas like Mount Siguniang and Yala Snow Mountain [2] - The development of transportation infrastructure, including the new railway segment from Chengdu to Huanglong Jiuzhai, has made it easier for tourists to access remote attractions [2] - Tourists express a desire to return to Sichuan, highlighting the warmth of local hospitality and the beauty of the landscapes [2] Group 3: Emerging Opportunities in Inbound Tourism - The rise in inbound tourism has led to the emergence of new professions, such as inbound tourism product planners, who design tailored itineraries for foreign visitors [4] - The establishment of foreigner service management stations at popular tourist sites aims to provide comprehensive support for international travelers, addressing accommodation, travel, and financial service needs [4] - Many foreign tourists arrive with specific interests and well-researched plans, indicating a shift towards more personalized travel experiences [5] Group 4: Culinary Tourism - Foreign visitors show a strong interest in Sichuan's culinary offerings, often seeking out famous dishes like sweet skin duck and steamed dumplings [5] - The combination of visiting the Panda Base and the Leshan Giant Buddha is a popular itinerary among tourists, reflecting their desire to experience both cultural and natural attractions [5] - Positive feedback from tourists regarding food quality and local hospitality has led to repeat visits and increased interest in Sichuan as a travel destination [5]

Group 1 - The resurgence of inbound tourism in Shanghai has created new business opportunities for the tourism and dining industries, leading to increased demand for multilingual tour guides and improved service quality [1][3] - During the recent "May Day" holiday, inbound travel orders surged by 130% year-on-year, with cities like Shanghai, Shenzhen, and Beijing becoming popular destinations [3] - Tour guides and travel agency staff have reported a significant increase in inbound tourist numbers, particularly from Japan, Thailand, and the United States, indicating a robust recovery in the inbound tourism market [3][4] Group 2 - The demand for multilingual tour guides has risen sharply, with a notable increase in tour groups from Japan, the Middle East, and various European countries [4] - Tour guides are now required to possess a broader range of skills, including the ability to customize itineraries and provide in-depth cultural insights to meet the evolving preferences of inbound tourists [4] - A new initiative, the Shanghai City Ambassador selection competition, aims to enhance the talent pool and improve service quality in the tourism sector [5][6] Group 3 - Restaurants, such as Hai Di Lao, have adapted their services to cater to the influx of foreign tourists, incorporating performance elements like Sichuan opera to enhance the dining experience [8][9] - The increase in inbound tourists has led to a 10% rise in overall revenue for some restaurants, with a significant portion of customers being international visitors [10] - Traditional dining establishments, referred to as "old brands," are innovating their offerings and service models to attract younger tourists and meet diverse culinary preferences [12][13] Group 4 - The continuous growth of inbound tourism is beneficial for various sectors, including culture, dining, accommodation, and shopping, providing opportunities for industry professionals to develop tailored products for international visitors [14] - There is a need for enhanced training in multilingual skills and the creation of customized tourism products to better serve the needs of inbound tourists [14]

Group 1 - In the first quarter of 2025, Beijing received 891,000 inbound tourists, representing a year-on-year increase of 61.3% [1] - Among the tourists, 147,000 were from Hong Kong, Macau, and Taiwan, accounting for 16.5% of the total, with a year-on-year growth of 32% [1] - Foreign tourists totaled 744,000, making up 83.5% of the total, with a year-on-year increase of 68.7% [1] Group 2 - Asian tourists (excluding Hong Kong, Macau, and Taiwan) reached 368,000, showing a significant year-on-year growth of 95.2% [1] - European tourists numbered 227,000, reflecting a year-on-year increase of 65.5% [1] - Tourists from the Americas totaled 93,000, with a year-on-year growth of 28.7% [1] Group 3 - The increase in inbound tourism is attributed to improved travel convenience, including a trial of 240-hour temporary entry pre-approval for inbound travelers [1] - A "one-stop" inbound tourism service center has been established at both Capital Airport and Daxing Airport, providing integrated services such as consultation, transportation, and communication [1] - In the first quarter, comprehensive services were provided to 353,400 tourists, with an average of 3,827 daily at Capital Airport and 426 daily at Daxing Airport [1] Group 4 - The SIM card service has processed over 11,400 transactions since its launch, enhancing the convenience for inbound tourists [2] - A new innovative product combining bank cards and communication cards was launched on March 25, 2025 [2] - The establishment of a barrier-free payment service tourism demonstration area along Beijing's central axis aims to further facilitate consumer spending for inbound tourists [2]