Core Insights - The traditional restaurants under Beijing Huaten Group experienced a significant increase in revenue during the National Day and Mid-Autumn Festival holiday, with a more than 25% month-on-month growth from October 1 to 7 [1] - The popularity of these restaurants was highlighted by long queues and high customer turnout, indicating a strong consumer interest in classic flavors and seasonal innovations [3] - The introduction of seasonal dishes featuring fresh ingredients, such as lotus root, contributed to the surge in consumer spending [5] - The "Huaten Autumn Market" showcased a blend of traditional and innovative culinary experiences, attracting a younger demographic and enhancing the overall festive atmosphere [6] Revenue Growth - Huaten's traditional restaurants saw a revenue increase of over 25% compared to the previous month during the holiday period [1] - The takeaway services of restaurants like Qingfeng Baozi and others reported a year-on-year revenue growth of over 10% [1] Customer Experience - The bustling atmosphere at restaurants like Gu Lou Mai Kai and Tong He Ju was characterized by high customer turnover, with tables being turned five to six times during peak hours [3] - Popular dishes such as Peking duck and traditional Shandong cuisine attracted both local and out-of-town visitors, enhancing the dining experience [3] Seasonal Innovations - Seven culinary masters sourced seasonal ingredients from Jiangsu Province to create innovative dishes, such as black truffle lotus root rolls and Thai-style meat sauce fried lotus root [5] - The introduction of these seasonal dishes not only revitalized traditional flavors but also appealed to modern tastes, leading to increased order rates [5] Market Engagement - The "Huaten Autumn Market" featured a mix of traditional snacks and creative offerings, providing a dual sensory experience that resonated with younger consumers [6] - Interactive activities and themed installations at the market contributed to its popularity, making it a trendy destination for social media engagement [6]

国庆假期收官，老字号"舌尖经济"交出亮眼成绩单。黄金周前七天，北京华天集团旗下老字号餐厅营收环比增长 超过25%。与此同时，外卖成为不少市民体验京味的重要渠道，华天旗下庆丰包子铺、二友居、华天延吉餐厅、 同和居、马凯餐厅等老字号餐厅外卖整体营收同比增长超10%。 外卖窗口的长龙则构成了另一道风景。鼓楼马凯餐厅的糖饼每天卖出六七百张，自制面食与熟食成了什刹海景区 的"移动美味"。为了不让食客空等，门店不仅加倍备货，还延长了外卖窗口营业时间。 当黄金周遇上"秋之味"，华天老字号的应季创新菜品也为火爆的餐厅再添一把柴。为了把最新鲜的秋意端上餐 桌，7位烹饪大师专程奔赴江苏扬州宝应县，从选藕到研发反复打磨，将当季荷藕变成了数十道时令佳肴。 此外，华天老字号不止能"吃"，更能"玩"。"华天・秋日市集"亮相"北京范儿"西城潮闪节，庆丰包子铺、护国寺 小吃、香妃烤鸡等品牌齐聚一堂，用"美食+体验"的模式圈粉无数年轻人。 市集里，既有保留传统工艺的经典小吃，也有创意十足的秋日特供："熊猫团团"投掷游戏前挤满了孩子，主题打 卡墙成了网红拍照点；"探险文牒"集章活动吸引食客们在摊位消费、参与游戏或分享社交动态，兑换限量文创好 礼 ...

Core Viewpoint - The resurgence of inbound tourism in Shanghai has created significant opportunities for the tourism and hospitality sectors, leading to increased demand for multilingual guides and enhanced service offerings to cater to diverse international visitors [3][4][16]. Group 1: Inbound Tourism Growth - Inbound tourism orders during the recent "May Day" holiday surged by 130% year-on-year, with cities like Shanghai, Shenzhen, and Beijing becoming popular destinations [3]. - The demand for multilingual guides has increased sharply, particularly for languages such as Japanese, Korean, and Spanish, reflecting the growing diversity of inbound tourists [4][5]. Group 2: Changes in Service Requirements - Tourists are increasingly seeking personalized and themed travel experiences, which has raised the bar for tour guides' skills and knowledge [5]. - A new initiative in Shanghai aims to select "city ambassadors" who will not only guide but also provide specialized local knowledge and services [5]. Group 3: Restaurant Industry Adaptations - Restaurants like Haidilao have adapted to the influx of foreign tourists by incorporating performance elements such as traditional Chinese opera, enhancing the dining experience [8][10]. - The presence of international visitors has led to a 10% increase in overall revenue for some restaurants, with 25% of their customers being inbound tourists [10]. Group 4: Traditional Brands Innovating - Traditional establishments like the Green Wave Pavilion are witnessing a rise in foreign clientele, prompting them to diversify their service offerings and menu items to cater to different tastes [13][14]. - The Green Wave Pavilion has made significant adjustments to its menu and service style, including the introduction of shared dining options to accommodate foreign dining habits [15][16]. Group 5: Industry Insights - The continuous growth of inbound tourism is beneficial for various sectors, including culture, dining, accommodation, and shopping, creating new opportunities for industry professionals [16]. - There is a need for enhanced training in multilingual skills and the development of customized tourism products to better serve international visitors [16].

Group 1 - The resurgence of inbound tourism in Shanghai has created new business opportunities for the tourism and dining industries, leading to increased demand for multilingual tour guides and improved service quality [1][3] - During the recent "May Day" holiday, inbound travel orders surged by 130% year-on-year, with cities like Shanghai, Shenzhen, and Beijing becoming popular destinations [3] - Tour guides and travel agency staff have reported a significant increase in inbound tourist numbers, particularly from Japan, Thailand, and the United States, indicating a robust recovery in the inbound tourism market [3][4] Group 2 - The demand for multilingual tour guides has risen sharply, with a notable increase in tour groups from Japan, the Middle East, and various European countries [4] - Tour guides are now required to possess a broader range of skills, including the ability to customize itineraries and provide in-depth cultural insights to meet the evolving preferences of inbound tourists [4] - A new initiative, the Shanghai City Ambassador selection competition, aims to enhance the talent pool and improve service quality in the tourism sector [5][6] Group 3 - Restaurants, such as Hai Di Lao, have adapted their services to cater to the influx of foreign tourists, incorporating performance elements like Sichuan opera to enhance the dining experience [8][9] - The increase in inbound tourists has led to a 10% rise in overall revenue for some restaurants, with a significant portion of customers being international visitors [10] - Traditional dining establishments, referred to as "old brands," are innovating their offerings and service models to attract younger tourists and meet diverse culinary preferences [12][13] Group 4 - The continuous growth of inbound tourism is beneficial for various sectors, including culture, dining, accommodation, and shopping, providing opportunities for industry professionals to develop tailored products for international visitors [14] - There is a need for enhanced training in multilingual skills and the creation of customized tourism products to better serve the needs of inbound tourists [14]

Core Insights - The restaurant industry in Beijing experienced a significant surge in consumer activity during the "May Day" holiday, with traditional brands becoming key attractions for visitors [1][2][3][4] Group 1: Revenue Growth - Beijing Huaten Group reported that its traditional restaurants saw revenue surpassing last year's figures during the holiday, with "Tongchun Garden" experiencing nearly 30% year-on-year growth [1] - "Qingfeng Baozi" and "Er Yujun Meat Pie" also reported over 10% revenue growth compared to the same period last year [1][4] - The "new model store" of Qingfeng Baozi contributed to revenue growth by offering a diverse menu with freshly cooked dishes, attracting many visitors [4] Group 2: Customer Experience - High table turnover rates were observed, with some restaurants achieving 5 to 6 turnovers per day, and peak waiting times reaching nearly 100 tables [1][2] - "Tongheju" and other traditional restaurants reported full bookings and long wait times, especially in tourist-heavy areas [2] - New dining experiences were introduced, such as the "Wang Tian Er" themed rooftop restaurant by Quanjude, enhancing the dining atmosphere with outdoor settings [3] Group 3: Consumer Trends - The influx of tourists, particularly in scenic areas, significantly boosted restaurant traffic, with many traditional eateries becoming popular destinations [2] - The introduction of innovative menu items and cultural experiences, such as traditional afternoon tea at "Kaorouji," attracted a younger demographic [2][4] - The trend of modernizing traditional dining experiences while maintaining cultural heritage was evident, appealing to both local and visiting consumers [3][4]

Core Insights - The restaurant industry in Beijing experienced a significant surge in consumer traffic during the "May Day" holiday, with many restaurants reporting long wait times and high occupancy rates [1][3][4] Group 1: Consumer Behavior and Trends - During the holiday, popular restaurants like 烤匠麻辣烤鱼 and 四季民福烤鸭店 had waitlists exceeding 400 and 100 tables respectively, indicating strong consumer demand [1] - The Beijing Business Bureau reported that the retail sales of dine-in group purchases increased by 36.1% year-on-year, while online food delivery sales grew by 3.8% [3] - Tourists contributed significantly to the dining consumption, with a nearly 20% increase in service consumption in Beijing, making it one of the top 10 tourist destinations in the country [6] Group 2: Performance of Established Brands - Traditional brands also performed well, with 华天老字号 reporting revenue growth of nearly 30% for 同春园 and over 10% for other outlets during the holiday [3] - The same trend was observed in other well-known restaurants, where peak dining periods saw waitlists of nearly 100 tables, demonstrating the popularity of these establishments [4] Group 3: Marketing and Strategic Initiatives - To boost holiday sales, some restaurant chains, such as 呷哺呷哺, opened 11 new locations and launched marketing campaigns, including limited-time electronic gift cards [6] - Online platforms like 饿了么 reported a 100% week-on-week increase in milk tea delivery orders, driven by promotional activities and consumer incentives [7] Group 4: Operational Insights - The holiday period provided restaurants with an opportunity to enhance their brand visibility and increase revenue, while also emphasizing the need for improved service efficiency to manage high customer volumes [8]