央视网消息：国家移民管理局最新数据显示，2025年1—8月，全国边检机关累计查验出入境人员4.6亿人次。其中，外国人5126.8万人次，同比 上升27.8%。其中，免签入境外国人1589万人次，占入境外国人62.1%，同比上升52.1%。2023年以来，国家密集出台签证、移民、口岸、免退 税和支付便利化政策，入境旅游尤其是外国人入境旅游市场取得了超预期增长。在一系列政策红利的持续释放下，全国各地区"入境游"呈现出 蓬勃发展的态势。能够亲眼目睹、切身感受中华悠久的历史文化，是吸引外国游客来中国旅游的一大重要因素。 初秋时节，在景德镇陶阳里历史文化街区，来自美国、尼泊尔等多个国家的游客来这里感受陶瓷文化，不少外国游客还亲身体验学习制瓷的流 程。 在西安，赏非遗、览古迹、穿汉服三者结合的沉浸式文化体验受到外国游客喜爱。华灯初上，不少外国游客身着汉服漫步大唐不夜城，身临其 境"打卡"大唐盛世，品尝各式各样的西安特色非遗美食。 近日，集合了泰国观光协会代表等相关人士的泰国旅游考察团抵达南京，先后走访牛首山文化旅游区等热门景点，感受历史与现代交融的多元 旅游体验。10月，南京将迎来首批此次考察团组织的旅行团。 此外，南京 ...

1 昨天，在一家知名国际航司举办的中国通航纪念午宴上，我碰到了这家航司的销售朋友。 刚坐下没聊几句，他忽然抛出一句话： 编者荐语： 欢迎外国人进来消费，也支持更多国人走出去看看，更多交流才能减少偏见。 以下文章来源于旅界 ，作者theodore熙少 旅界 . 跟踪时代浪潮，讲述文旅商业好故事。 "你们怎么最近不写写入境游啊？我们航班上的外国旅客现在比疫情前还多出170%—180%，尤其是北京大 兴、重庆、厦门这些航点，老外比例高得惊人。" 我很好奇，追问他现在中国航线是不是主要靠这些入境客人撑起来了。 他笑了笑，说："你去携程上搜搜票价就知道了，从中国直飞去新加坡，往返才两千多块，但如果是从印 尼、马来西亚出发直飞中国往返，普遍四千多起，贵了一倍。" 朋友像是总结，又像是在提醒： "现在航司票价利润做上去得靠老外啦，如果一条航线只靠中国市场，我们可能就赚几百块钱，但只要能把 全球客源盘活，这条航线就能赚几千元。" 他顿了顿，又补了一句，"老外愿意来中国了，也意味着我们这些航线，至少都能保住了。" 和他聊完，我忽然想起，9月初我在北京首都机场T3回国时看到的一幕。 自动通关那边一眼望去几乎空无一人，中国旅客刷脸 ...

本期简报为2025年8月1日至31日中国入境游相关内容： 今年以来，中国入境游市场的回暖势头愈发显著。国家移民管理局数据显示，2025年上半年全国各口岸 共查验外国人3805.3万人次，同比增长30.2%，其中免签入境人数达到1364万人次，同比增加53.9%。 与此同时，一些旅游报告为入境游客地区进行了分类：港澳台地区依旧贡献了入境市场的绝对主力，外 国游客的结构则在加速分化：东南亚市场领跑恢复，日韩缓步回升，欧美恢复相对迟缓，新兴市场展现 潜力。 在这一背景下，"谁在来中国"及其背后的原因，成为判断入境游走势的关键线索。本期简报将围绕240 小时过境免签政策实施以来，入境游客源国的新画像，梳理主要市场的变化脉络，解析区域差异背后的 成因，并观察各类客源市场对中国文旅发展的启示。 同时，本期简报涵盖10项政策、8组关键数据、1大趋势与1个待提升事项，为行业提供深度洞察与行动 指南。 《中国目的地》团队推出《入境游简报》，每月更新，旨在及时追踪入境游市场动态，深度剖析行业现 象，为读者提供全面且有价值的信息参考，助力中国入境游市场蓬勃发展。 设计 董怿翎 一、重点关注 自2024年12月17日全面放宽过境免签 ...

以下文章来源于旅界 ，作者theodore熙少 " 你 们 怎 么 最 近 不 写 写 入 境 游 啊 ？ 我 们 航 班 上 的 外 国 旅 客 现 在 比 疫 情 前 还 多 出 170%— 1 8 0%，尤其是北京大兴、重庆、厦门这些航点，老外比例高得惊人。" 我很好奇，追问他现在中国航线是不是主要靠这些入境客人撑起来了。 他笑了笑，说："你去携程上搜搜票价就知道了，从中国直飞去新加坡，往返才两千多 块，但如果是从印尼、马来西亚出发直飞中国往返，普遍四千多起，贵了一倍。" 旅界 . 跟踪时代浪潮，讲述文旅商业好故事。 一场被严重低估的老外入境狂欢。 作者 | theodore熙少 来源 I 旅界 （ID：tourismzonenews） 01 昨 天 ， 在 一 家 知 名 国 际 航 司 举 办 的 中 国 通 航 纪 念 午 宴 上 ， 我 碰 到 了 这 家 航 司 的 销 售 朋 友。 刚坐下没聊几句，他忽然抛出一句话： 朋友像是总结，又像是在提醒： "现在航司票价利润做上去得靠老外啦，如果一条航线只靠中国市场，我们可能就赚几百 块钱，但只要能把全球客源盘活，这条航线就能赚几千元。" 他顿了顿， ...

"你们怎么最近不写写入境游啊？我们航班上的外国旅客现在比疫情前还多出170%—180%，尤其是北京大兴、重庆、厦门 这些航点，老外比例高得惊人。" 我很好奇，追问他现在中国航线是不是主要靠这些入境客人撑起来了。 01 昨天，在一家知名国际航司举办的中国通航纪念午宴上，我碰到了这家航司的销售朋友。 刚坐下没聊几句，他忽然抛出一句话： "现在航司票价利润做上去得靠老外啦，如果一条航线只靠中国市场，我们可能就赚几百块钱，但只要能把全球客源盘 活，这条航线就能赚几千元。" 他顿了顿，又补了一句，"老外愿意来中国了，也意味着我们这些航线，至少都能保住了。" 和他聊完，我忽然想起，9月初我在北京首都机场T3回国时看到的一幕。 自动通关那边一眼望去几乎空无一人，中国旅客刷脸走得飞快，但就在旁边的人工柜台前，乌压压地挤满了各种肤色的外 国人，有拖着箱子的商务客，也有穿T恤背包的游客，粗略一看，起码两三百人。 我站在小火车前和这些老外挤在一起的时候，忽然有种恍惚感，这和2019年，好像也差不太多了。 回到家我查了一下数据。 中国入境免签政策扩容后，确实出现了一个反差很强的现象，出境游还在挣扎，但入境游其实早就开始复苏，而且强劲 ...

Group 1 - The core viewpoint is that cross-border travel in Liaoning province has seen significant growth during the summer season, with over 550,000 travelers recorded from July 1 to August 31, marking a 25% increase compared to the previous year [1] - Foreign inbound travelers reached 76,000, representing a 56% year-on-year growth, with visa-free inbound travelers increasing nearly ninefold [1] - The province has introduced the "Implementation Plan for Promoting Inbound Tourism Development" to leverage inbound tourism as a new consumption growth point [1] Group 2 - Liaoning has been actively promoting inbound tourism through various specialized promotional activities, including graduation trips, family tourism, and international study tours, which have contributed to the surge in travel [1] - The airports in Shenyang and Dalian have opened multiple tourism routes to Mongolia, Russia, South Korea, and Japan, positioning them as hotspots in Northeast Asia [1] - To manage the peak travel flow, the Liaoning border inspection station has adjusted passage ratios and added a 240-hour visa-free transit processing channel at the airport [2]

Core Viewpoint - Lingnan Holdings reported a solid performance in the first half of 2025, with revenue of 2.09 billion yuan, an increase of 8.52% year-on-year, and a net profit attributable to shareholders of 49.53 million yuan, up 24.39% year-on-year [1] Group 1: Business Performance - The company focused on its core business, implementing various measures to drive revenue growth, particularly in outbound tourism, which saw significant resource acquisition and new destination launches [1] - Guangzhilv achieved revenue of 1.536 billion yuan, an increase of 11.78% year-on-year, with outbound tourism (excluding Hong Kong and Macau) generating 849 million yuan and domestic tourism 498 million yuan [2] - The hotel business maintained growth, with revenue increasing by 18.49% compared to the same period in 2019, and hotel management revenue reaching 119 million yuan, up 1.60% year-on-year [2] Group 2: Strategic Initiatives - The company launched a "Cruise Membership Club" and developed a four-tier membership system to enhance customer engagement in outbound tourism [1] - The inbound tourism sector capitalized on multiple countries' visa-free policies and payment facilitation, leading to significant growth opportunities [1] - The company expanded its retail and cultural product development, launching 87 new cultural products and achieving nearly 700,000 yuan in revenue from these initiatives [3] Group 3: Marketing and Sales - The company adopted innovative marketing strategies, including over 780 live broadcasts generating a GMV of over 15 million yuan, and a record-breaking sales event during the Guangzhou Travel Expo [3] - The expansion of the physical store network continued, with 12 new stores added, bringing the total to approximately 200 nationwide, enhancing the company's service capabilities [2]

Core Insights - The inbound tourism market in China is experiencing explosive growth, with foreign visitors increasingly exploring smaller cities beyond traditional hotspots like Beijing and Shanghai [1][2][4] - The implementation of visa-free policies and local tourism innovations are driving this shift from "flow" to "stay" in the inbound tourism sector [1][4] Group 1: Inbound Tourism Growth - In the first half of the year, the number of foreign entries and exits reached 38.05 million, a year-on-year increase of 30.2%, with over 70% of these being visa-free entries [1][4] - The number of cities visited by foreign tourists during the summer reached 253, with significant increases in bookings for accommodations in smaller cities like Dali, Lijiang, and Diqing [2][3] Group 2: Policy and Infrastructure Enhancements - China has implemented 240-hour visa-free transit for 55 countries, leading to a 53.9% increase in visa-free foreign visitors, totaling 13.64 million [4][5] - The expansion of airport operations in third-tier cities and broader high-speed rail coverage has made travel to smaller cities more convenient for foreign tourists [3] Group 3: Market Trends and Consumer Behavior - Accommodation preferences among foreign tourists are diversifying, with over 25% opting for unique lodging options such as lofts and boutique guesthouses [2] - The demographic of foreign visitors is shifting, with younger travelers from South Korea traveling in groups, while families from other countries are increasingly visiting [2] Group 4: Recommendations for Tourism Enterprises - Tourism companies are encouraged to enhance service quality by offering multilingual support and facilitating international payment methods [4][5] - Upgrading product offerings and experiences, such as providing detailed information in English and local cultural experiences, is essential for attracting and retaining foreign tourists [5]

Core Insights - Guangzhou received 2.605 million overnight inbound tourists in the first half of the year, representing a year-on-year increase of 14.4% [1] - Inbound tourism consumption reached $1.88 billion, showing a year-on-year growth of 16.8% [1] - The implementation of the 240-hour visa-free transit policy has contributed to the increase in inbound tourism [1] Tourism Statistics - The number of foreign nationals entering through the Baiyun Airport's visa-free policy exceeded 650,000, marking a significant year-on-year increase of 129% [1]

Group 1 - The recent surge in interest for inbound tourism in China is reflected in social media trends, indicating a strong demand for travel and shopping experiences in the country [1] - China's visa-free policies are expanding, with new countries added to the list, enhancing international cooperation and making it easier for travelers to visit [2][3] - The implementation of visa-free policies is expected to boost cross-border exchanges in various fields, including business and tourism, thereby enhancing China's global image and influence [3][4] Group 2 - The Chinese government is actively promoting tax refund policies for foreign travelers, which are expected to stimulate inbound consumption significantly [5][6] - Data shows a remarkable increase in spending by inbound tourists, with a 400% year-on-year rise in transactions on the Alipay platform during the recent Dragon Boat Festival [6][7] - The combination of policy incentives and the appeal of Chinese products, particularly in technology and cultural goods, is driving foreign tourists' purchasing behavior [6][7] Group 3 - The demand for foreign language guides, particularly in less common languages, is increasing due to the growth of the inbound tourism market [9][10] - There is a notable gap in the availability of qualified guides, with many current guides being older or part-time teachers, highlighting a need for younger professionals in the industry [9][10] - Improving service quality across all aspects of the tourism experience is essential for attracting and retaining foreign visitors [10]