Core Viewpoint - China Changan Automobile Group has garnered significant attention following its establishment, focusing on comprehensive power solutions and continuing to innovate in both electric and fuel vehicle segments [2] Group 1: Product Launch and Market Positioning - The third-generation UNI-V, launched on August 8, is positioned as a "super intelligent sports coupe" with a price range of 102,900 to 119,900 yuan, and a promotional price as low as 97,900 yuan for early orders [2][3] - The domestic fuel coupe market is increasingly competitive, with numerous new products from domestic brands like Changan, Chery, Geely, and SAIC, moving away from the previous dominance of joint ventures [2] - The third-generation UNI-V has already attracted over 350,000 users since its introduction in 2022, highlighting its appeal among younger consumers [2] Group 2: Design and Features - The design of the third-generation UNI-V features a shark-nose front and a sporty silhouette, with a head-to-body ratio of 1:3.3 and a wheelbase ratio of 3:1, enhancing its athletic appearance [3] - The vehicle includes standard features such as an electric tail wing, electric hatchback, and dual exhausts, catering to the preferences of younger users [3] Group 3: Intelligent and Performance Features - The UNI-V's cockpit is designed for a sporty experience, integrating a custom-developed SUPER RACE 3.0 track mode that allows for seamless operation without taking hands off the wheel [5] - It features advanced AI voice interaction and supports smartphone connectivity, enhancing user experience [5] - The third-generation UNI-V offers two engine options: a 2.0T engine with 180 kW power and 400 N·m torque, achieving 0-100 km/h in 6.3 seconds, and a 1.5T engine with 141 kW power and 310 N·m torque, both requiring 92-octane fuel [6] Group 4: Safety and Market Strategy - The vehicle is equipped with an L2-level driving assistance system, including 13 safety features, and a 540° high-definition imaging system for enhanced safety [6] - The third-generation UNI-V aims to capture the young consumer market with its competitive pricing and innovative features, positioning it to create a new wave in the fuel sports coupe market [6]

【环球网报道 记者 钰露东方】8月7日，长安汽车第三代UNI-V价格及权益发布会在重庆钻石广场举行。现场，在UNI-V用户的共同见证下，长安汽车执行 副总裁叶沛与第三代UNI-V"超感玩家"，共同揭晓了第三代UNI-V价格及权益。新车定位"超感智能运动轿跑"，此次共推出4款配置车型，官方指导价10.29 万元——11.99万元。推出多重购车优惠，满足不同用户需求。 音乐与互动：潮音盛宴，共赴欢乐之约 此次潮音季以潮改和音乐两大主题为底色，通过音乐会、潮玩派对和产品发布相结合的形式，为用户带来了一场充满活力的活动。在与用户互动的过程中， 生动展示了第三代UNI-V的设计、性能和智能配置。 参与试驾的用户驾驶第三代UNI-V体验了重庆复杂路况后表示，这款车的低宽比例与新一代2.0T发动机使车辆在弯道中保持稳定，加速响应及时；车内18扬 声器音响系统及K歌功能为行程增添了娱乐体验，整体表现符合年轻用户对个性化出行的需求。 自2022年上市以来，长安UNI-V持续收集用户反馈并据此优化产品配置，目前已获得超过三十万名用户。企业通过举办潮改文化节等活动，鼓励用户参与产 品改进交流。在此基础上，第三代UNI-V根据用户建 ...

Core Viewpoint - The launch of the third-generation UNI-V by Changan Automobile represents a strategic response to the increasing penetration of new energy vehicles, targeting young consumers with competitive pricing and innovative features [1][11]. Pricing and Market Position - The third-generation UNI-V is priced between 102,900 and 119,900 yuan, with an introductory price of 97,900 yuan after various purchase incentives, making it an attractive option for young buyers [1][3]. - Since its launch in 2022, the UNI-V has sold over 350,000 units, contributing significantly to the market share of domestic brands in the A-segment car market [3]. User-Centric Development - Changan's development philosophy emphasizes collaboration with users, incorporating feedback into design elements such as semi-hidden door handles and dual exhausts, which has transformed consumers into active participants in product design [5]. - The UNI-V's design features a "future pioneer sports aesthetics" language, with precise dimensions that enhance its sporty appearance and aerodynamics, achieving a drag coefficient of 0.27 Cd [5]. Interior and Technology - The interior of the third-generation UNI-V prioritizes both fun and drivability, featuring a dual-screen setup with a 14.6-inch and a 10.25-inch display, along with various smart technology integrations [7]. - The vehicle includes a voice interaction system that allows for natural conversation without the need for specific commands, catering to the preferences of younger users [7]. Performance and Safety - The third-generation UNI-V offers two engine options: a 2.0T engine with 180 kW power and 400 Nm torque, achieving 0-100 km/h in 6.3 seconds, and a 1.5T version with 141 kW power and 310 Nm torque [7][9]. - Safety features include a high-strength body structure with a maximum steel strength of 1500 MPa and over 70% high-strength steel, ensuring robust safety performance [9]. Strategic Direction - Changan aims to continuously evolve its product offerings in response to the growing demand for new energy vehicles, combining appealing design, strong performance, engaging features, and reliable safety to meet the comprehensive needs of young consumers [11].