Core Insights - Viking (Dalian) Management Consulting Co., Ltd. has upgraded its digital ecosystem across various platforms after securing strategic investments from three listed companies and their funds [1] - The company aims to accelerate the digital transformation of the real economy, with over 300 agents already joining its ecosystem network nationwide [1] Group 1: Core Business Engines - Viking has introduced the "1 store, 2 ends, 10 platforms" model to help merchants integrate online traffic effectively [2] - Merchant End: Integrates multi-platform data management, supports self-operation through influencer data capabilities, and enhances user retention via "payment as membership" [2] - User End: Provides emotional value and benefits through social interaction tools, allowing users to engage with stores and videos while enjoying rewards [2] - The model connects ten major traffic platforms including Douyin, Kuaishou, Video Number, Xiaohongshu, and Gaode [2] Group 2: DRC Underwriting Solution - The "Daily Revenue Sharing Joint Operation" model allows for automatic revenue sharing, enabling merchants to start digital operations with zero cost and shared risks and rewards [4] Group 3: AI Co-construction Solution - The company offers computational power and commercialization support to developers, facilitating precise matching with technical teams to overcome the "last mile" challenges in AI implementation [6] Group 4: Dual Business Model - Viking employs a dual-track empowerment strategy through customization and scalability, creating a layered product system to assist agents in empowering merchants of various sizes [8] - Large Client System: Provides customized solutions for top merchants with dedicated service teams [8] - Channel System: Standardized products for mid-sized and small merchants to enable lightweight operations [8] Group 5: Services for Mid-sized Merchants - Offers paid features like "payment as membership" and local promotion funding packages to enhance user engagement and marketing precision [9] Group 6: Services for Small Merchants - Recommends the basic version of the all-domain store and the "bump" traffic heating tool, allowing for quick setup and high conversion rates [10] Conclusion - In the era of deep integration between the digital economy and the real economy, Viking is rapidly building a new ecosystem for all-domain traffic [11] - The company plans to deepen strategic collaborations with major platforms, ensuring that its zero-cost digital startup model and AI-driven technology benefits more commercial scenarios [11]

Core Insights - The article emphasizes the shift in digital marketing towards a "data-driven" era, where the competition in information flow advertising has transitioned from resource acquisition to deep engagement in data application and refined operations [1][3][9] Industry Challenges - The report highlights that the cost of traffic is rising, making efficiency paramount for advertisers [3] - User decision paths are increasingly fragmented, necessitating cross-platform collaboration [3][4] - Rapid changes in policies and algorithms require dynamic operational capabilities to survive [3][4] New Capabilities for Agencies - Agencies must establish a closed loop of "data collection-analysis-application" to enhance operational efficiency and client value [3] - Key capabilities include: - Integration of all data to eliminate traffic silos [3] - AI-driven creativity to overcome homogenization issues [3] - Smart delivery engines to reduce costs and increase efficiency [3] - Long-term private domain operations to maximize user value [3] Data Insights - The CPM (cost per thousand impressions) for WeChat Moments has increased by 18% year-on-year, while the cost per lead on Douyin has surpassed 200 yuan [4] - Over 70% of user decision paths cross more than three platforms, indicating the need for comprehensive data integration [4] - Frequent platform rule changes render traditional experiences ineffective, necessitating real-time monitoring and adaptation [4] Smart Tools and Strategies - Cross-platform data integration is essential to reconstruct user behavior paths and achieve precise targeting [4] - Multi-Touch Attribution (MTA) models can quantify contributions from various platforms, optimizing budget allocation [4] - AI tools can generate creative content with a 60% increase in originality and an 85% approval rate for compliance [4] - Dynamic Creative Optimization (DCO) can enhance click-through rates by 20%-35% through real-time adjustments [4] Future Trends - The article predicts a widespread adoption of AI and automated delivery systems, potentially replacing 80% of manual operations [7] - The integration of virtual and real marketing scenarios, such as metaverse advertising and AR interactions, is expected to enhance user engagement [8] - Cross-border multi-platform collaboration will support global brand strategies [9] Competitive Advantages - Agencies that focus on data integration, AI support, and industry-specific expertise will be better positioned to achieve sustainable growth [9] - The article outlines various operational models, including full-service management and low-barrier entrepreneurship, to cater to different market needs [7][9]