Core Insights - The 2025 China New Media Conference focused on the theme of "transformations in all-media production and dissemination," aiming to enhance the influence and communication power of mainstream media [1][2]. Group 1: Key Themes from the Conference - The conference emphasized the need for mainstream media to strengthen their position and guide public opinion effectively, ensuring they remain a "fixed star" in the media landscape [1]. - There was a call to activate user-centric thinking, accurately identify audience needs, and create a larger "common circle" of engagement [1]. - The importance of technological empowerment was highlighted, with a focus on enhancing communication efficiency and creating a "fusion accelerator" for media [1]. - A recommendation was made to internalize evaluation systems to encourage innovation and effectively utilize a "command stick" for media operations [1]. Group 2: Successful Media Initiatives - The People's Daily New Media Center's documentary "Overnight" on the 77th anniversary of the Marco Polo Bridge Incident achieved over 1.1 billion views on its own platforms, showcasing a focus on individual stories and historical details [2]. - Hunan Daily's report "Finding William Taylor" resonated widely, with the deputy editor emphasizing the need for mainstream media to maintain content integrity and produce high-quality, high-traffic "big masterpieces" [2]. - In a session on popular media accounts, six media account managers shared practical experiences and strategies for improving writing style, user engagement, and IP development to increase follower counts [2].

Core Insights - The 2025 China New Media Conference focused on practical paths to enhance the influence and communication power of mainstream media [1] Group 1: Key Themes from the Conference - The importance of strengthening ideological positions and guiding public opinion was emphasized by a member of the Chinese Journalists Association [1] - Media creators shared experiences on creating integrated media works and systematic transformation, highlighting the success of the documentary "One Night" which garnered over 1.1 billion views on its platform [2] - The need for mainstream media to maintain content integrity and produce high-quality works was reiterated, with a focus on creating "big masterpieces" that balance quality and audience engagement [2] Group 2: Practical Strategies Discussed - The conference discussed the necessity of user-centered thinking to better understand audience needs and create a larger "common circle" [1] - The role of technology in enhancing communication effectiveness and creating a "fusion accelerator" was highlighted [1] - Media account managers shared practical tips on improving writing style, user engagement, and IP development to attract more followers [2]