Core Insights - Miniso, a Chinese trendy retail brand, has successfully attracted consumers with its plush toy series at its Paris flagship store in July 2024, highlighting a surge in consumer interest [1] - The company has expanded its operations to 112 countries and regions, facing challenges in maintaining efficient operations in international markets [1] - Miniso's global journey reflects the current trend of Chinese brands focusing on systematic and refined global operations rather than mere product exports [1] Group 1 - Miniso utilizes advanced digital tools to monitor global sales data, consumer feedback, and supply chain stability in real-time from its headquarters in Guangzhou [1] - The introduction of Feishu, a global integrated collaboration platform, has enhanced operational efficiency and communication across different time zones and languages [2] - The "Overseas Store Assistant" application built on Feishu's low-code platform has standardized operations and improved cross-time zone collaboration for Miniso's global stores [3] Group 2 - In the Indonesian market, Miniso leveraged Feishu's multi-dimensional table feature to digitize its store expansion process, achieving a 50% increase in development efficiency compared to traditional methods [3] - Challenges such as language barriers and cross-time zone collaboration consume significant resources for companies expanding internationally, as noted by Feishu's Chief Commercial Officer [3] - Cultural integration is emphasized as a "soft power" for Chinese companies, with brands like Bawang Tea Ji using Feishu to promote understanding of Chinese tea culture among global employees [5] Group 3 - Feishu respects cultural diversity in its product design, supporting multi-skin tone emoji options and avoiding potentially misinterpreted symbols [5] - The platform provides stable and efficient foundational services while also offering customizable solutions for specific business scenarios [5] - J&T Express, a global logistics service provider, has implemented Feishu for unified collaboration across 12 countries, achieving online coordination for 80,000 employees in just 40 working days [5][6] Group 4 - The ongoing trend of Chinese companies expanding internationally is supported by Feishu, which is transforming its accumulated experiences into a toolkit for more outbound enterprises [6] - Feishu's collaboration with outbound companies is creating new narratives on a global scale [6]