"爆棚"的秘诀是什么？ 新兴市场仍是广交会最大客源地。其中，共建"一带一路"国家采购商187,450人，增长17.4%，占比达64.9%。金砖国家采购商 72,417人，增长24.1%。RCEP成员国采购商64,808人，增长6.9%。欧美采购商51,862人，增长3.4%；140家工商机构组团参会， 增长17.6%。头部跨国采购企业达376家，创历史新高。 "爆棚"的秘诀是什么？ 为此，本届广交会在过往专场发布、连线推新、企业展新、官网上新等新品发布活动的基础上，首次设立新品直播站，并与36氪 合作打造线上圆桌对话直播专场，在广交会第一期、第二期播出，与广交会品牌企业、国家级专精特新"小巨人"、国家技术创新 示范企业、国家企业技术中心企业、省级制造业单项冠军、工信部绿色制造名单企业、上市公司等标杆企业的决策者与产品操盘 手对话。 与传统产品推介截然不同的是，本届广交会与36氪联合的直播以"创新方法论"为主线，着重探讨产品力重构这一关键议题：如何 巧妙运用技术迭代与精准用户洞察，打造别具一格的差异化竞争力？通过经典案例拆解，深度揭示行业共性痛点，并提出切实可 行的解决方案，全力挖掘具有广泛适用性的创新框架，以 ...

Core Insights - The 137th Canton Fair has shown resilience amid global economic uncertainties, with significant increases in participation and exhibition metrics [3][4] - The total exhibition area reached 1.55 million square meters, with approximately 74,000 booths and around 31,000 participating companies, marking an increase of nearly 900 companies compared to the previous session [3] - The fair attracted a record number of overseas buyers, with 288,938 attendees from 219 countries and regions, representing a 17.3% year-on-year growth [3] Participation Metrics - The number of overseas buyers included 148,585 in the first phase and 195,851 in the second phase, with new and returning buyers increasing by 14.6% and 21.4% respectively [3][4] - Emerging markets remain the largest source of buyers, with 187,450 from Belt and Road countries, a 17.4% increase, accounting for 64.9% of total buyers [4] - BRICS countries contributed 72,417 buyers, up 24.1%, while RCEP member countries had 64,808 buyers, a 6.9% increase [4] Innovation and Product Focus - The fair emphasized "new" products, technologies, materials, and designs, shifting from merely selling products to selling technology and innovation [5][6] - A new live streaming initiative was introduced to showcase innovative products and engage with decision-makers from leading companies, focusing on product differentiation and market insights [6][7] - Notable products included AI live streaming cameras, portable espresso machines, and electric motorcycles, highlighting a blend of technology and lifestyle [7] Engagement and Outreach - The live streaming sessions attracted over a million viewers, featuring discussions on technological innovation, market trends, and sustainable growth strategies [7][8] - The event's format allowed for in-depth dialogues with industry leaders, fostering a collaborative environment for exploring future business opportunities [6][7]