八年前，当麦当劳中国更名为"金拱门"时，社交媒体上充满调侃。如今，这个本土化名称已成为国际品牌扎根中国的象征。 2025年，全球一半新开麦当劳餐厅都在中国。从宁夏到青海，金色拱门即将点亮全国最后两片空白版图。 八月的上海，麦当劳中国总部，麦当劳中国首席执行官张家茵向媒体展示了一份厚重的《金拱门八周年美好实践报告》。这份报告记载的不仅是数字的增 长，更是一个国际品牌在中国本土化蜕变的完整轨迹。 下沉市场与全域覆盖战略 2017年8月，中信资本与麦当劳达成战略合作，这家国际快餐巨头正式步入"金拱门"时代。八年后的今天，金色拱门已点亮中国超过280个地级市，门店数量 突破7100家，是8年前的三倍。数字背后，是每天2-3家新店的开业速度，和每年超过13亿人次的顾客服务量。 每天2-3家新店的开业速度，正在将麦当劳的万店愿景变为可计算的数学题。张家茵在媒体沟通会上明确表示："我们还是以每年1000家店的速度迈向2028年 的万店目标。" 因此，目前7100家餐厅的网络只是这个宏大目标的中间站。眼下，中国市场的最后两块空白正在被填补。今年年底，麦当劳将进驻宁夏和青海，完成全国所 有省级行政区的全覆盖。 "我们一直渴望进 ...

Core Insights - McDonald's has become the fastest-growing market in terms of restaurant numbers globally, with a threefold increase in locations in China over the past eight years, surpassing 7,100 restaurants [1] - The company plans to add approximately 1,000 new stores annually, aiming to reach a total of 10,000 by 2028, with a focus on expanding into all provincial-level regions in China by the end of this year [1] - Digital transformation has significantly reshaped consumer experiences, with 90% of orders now placed via mobile or self-service kiosks, and over 6,000 restaurants equipped with smart pick-up cabinets [1] Group 1: Business Strategy - McDonald's China operates under a "global brand + local operation" model, leveraging its inherent advantages in food safety and supply chain management, which have been effectively replicated in the Chinese market [2] - The company emphasizes understanding local consumer needs as a key driver of its rapid growth, utilizing the expertise of its local team to respond quickly to market demands [3] Group 2: Supply Chain and Local Operations - McDonald's has cultivated a group of local suppliers in China, enhancing their quality and standards, which allows them to supply products to the global system [3] - Over the past five years, McDonald's and its suppliers have invested over 12 billion yuan in building a robust supply chain ecosystem [3]