张家茵还表示，八年间，麦当劳中国的数字化变革已深度重塑消费场景。数据显示，目前90%的订单通 过手机或餐厅电子自助点餐机完成，超6000家餐厅已配备智能取餐柜。这种"自主化、无接触"的服务模 式，不仅提升了运营效率，更精准契合了消费者的新需求，成为品牌数字化转型的标志性成果。 值得一提的是，麦当劳中国进入"金拱门时代"后，坚持"全球品牌+本地运营"模式，是其取得显著成绩 的重要支撑。 "中国现已成为麦当劳在全球餐厅数量增长最快的市场。2017年8月，中信资本联合体赋能本土化发展， 麦当劳中国步入金拱门时代。八年来，麦当劳中国餐厅数量增长了3倍，总数突破7100家。"近日，麦当 劳中国首席执行官张家茵在"金拱门八周年"媒体交流会上表示。 张家茵介绍，麦当劳中国当前拓店节奏稳健，年均新增约1000家门店，整体进展好于预期，计划2028年 达成万店目标。作为布局全国的关键一步，今年年底前将完成宁夏、青海两省区的市场进驻，实现对全 国所有省级行政区的全覆盖。 "目前，麦当劳中国每天新增2到3家门店。过去我们的优势集中在一二线城市，现在正向三四线城市持 续下沉。"张家茵表示，品牌将通过优化餐厅模式、调整产品策略与促销方 ...

Core Viewpoint - The article discusses the controversy surrounding a restaurant's marketing strategy that used offensive language, highlighting the broader issue of "vulgar marketing" in the food industry and its negative impact on brand image and consumer respect [1][2]. Group 1: Marketing Trends - "Vulgar marketing" has become a recurring issue, with many companies using lowbrow humor and offensive content to attract attention, often disregarding consumer feelings and brand integrity [1][2]. - Some businesses mistakenly believe that edgy or vulgar content can effectively drive short-term traffic and engagement, leading to a misunderstanding of consumer preferences [2][3]. Group 2: Consumer Behavior - The rise of emotional consumption indicates that consumers are willing to pay for products that fulfill emotional or psychological needs, suggesting a significant market potential for brands that can tap into this trend without resorting to vulgarity [3]. - Successful brands have managed to create engaging marketing campaigns that resonate with consumers while maintaining respect and creativity, contrasting with those that rely on lowbrow humor [2][3]. Group 3: Regulatory and Industry Response - There is a call for stronger regulatory measures and legal frameworks to deter companies from using offensive marketing tactics, emphasizing the need for a balance between creativity and consumer respect [3]. - The article suggests that media and consumers should play a role in monitoring and promoting positive marketing practices, fostering a healthier marketing environment in the food industry [3].