Core Viewpoint - The recent promotional strategies of JD.com, particularly the "million cash reward" for price comparison, reflect a reliance on outdated marketing tactics that may not resonate with today's consumers [1][3][4]. Group 1: Marketing Strategies - JD.com is attempting to revive old promotional tactics, such as cash rewards for price comparisons, reminiscent of strategies used over a decade ago [3][4]. - The current price comparison campaign is limited to the home appliance category, neglecting other significant categories like clothing and beauty products, which may not effectively enhance JD.com's low-price perception [4]. - The marketing approach appears to lack innovation, as evidenced by the repetitive nature of campaigns and the recent replacement of JD.com's retail marketing head [3][4]. Group 2: Competitive Landscape - JD.com faces increasing competition from platforms like Pinduoduo and Douyin, which are gaining market share without relying heavily on traditional promotional tactics [9]. - The company's efforts to expand into new areas, such as food delivery and local services, have shown initial promise but face challenges in sustaining momentum against competitors [6][9]. - JD.com's ambition to surpass Alibaba's Tmall has been complicated by the emergence of Pinduoduo, shifting the focus from leading the market to merely competing for second place [8][9]. Group 3: Leadership and Strategy - Liu Qiangdong's personal involvement in various initiatives, such as the food delivery business, reflects a hands-on leadership style but raises questions about the long-term strategic direction of JD.com [6][8]. - The company's historical successes in marketing, such as the 618 shopping festival, contrast sharply with its current reliance on outdated methods, indicating a potential strategic blind spot [8]. - There is a need for JD.com to adopt more effective and innovative business practices rather than relying on traditional marketing strategies to drive growth [9].