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董明珠回应造冰箱质疑:我们是后来者,但不是跟随者!
Sou Hu Cai Jing· 2025-11-10 06:28
Core Viewpoint - Gree Electric Appliances is expanding into the refrigerator market and the electric vehicle sector, emphasizing quality and innovation in its products while maintaining a strategic focus on its core business of air conditioning [1][3]. Group 1: Refrigerator Business Expansion - Gree's entry into the refrigerator market is driven by a commitment to quality, with the establishment of a fully automated refrigerator factory designed entirely in-house [1]. - The company is willing to invest more in production costs to ensure high-quality products across its appliance range, including air conditioners, refrigerators, and washing machines [1]. Group 2: Electric Vehicle Development - Gree Electric is not pursuing the production of passenger cars but is focusing on commercial vehicles such as sanitation trucks, heavy-duty trucks, and buses, indicating a strategic choice rather than a withdrawal from the automotive sector [1]. - The establishment of Shanghai Gree Automotive Technology Co., Ltd. with a registered capital of 20 million RMB marks Gree's commitment to the electric vehicle market, focusing on automotive parts and industrial robotics [3]. Group 3: Leadership and Strategic Branding - Dong Mingzhu, the long-serving chairwoman of Gree, has been re-elected for another three years, reflecting her strong influence and leadership within the company [5]. - The rebranding of Gree's retail outlets to "Dong Mingzhu Health Home" aims to leverage her reputation, with 970 stores established nationwide and a reported retail total of approximately 390 million RMB from 293 stores operating for over 30 days [5].