Core Insights - The article highlights the innovative measures taken by the Conghua District to enhance the production and sales of lychee, focusing on a comprehensive management system that integrates various stages of the supply chain [1][4][6]. Group 1: Production Management - The Conghua District has implemented a "two flowers and three fruits" management strategy, which includes precise control during critical growth periods, covering a planting area of 300,000 acres [4]. - Agricultural technicians have been deployed for on-site guidance, with 219 visits made by agricultural specialists to support local farmers [4][5]. - The use of plant growth regulators and appropriate irrigation techniques has helped mitigate the impact of fluctuating temperatures on lychee flowering, resulting in a production yield of approximately 20,000 pounds from a 300-acre base [1]. Group 2: Sales and Export - The district has established a "green channel" for lychee exports, enabling 24-hour rapid customs clearance, which has significantly boosted international sales [6]. - In June, prior to the lychee harvest, over 47,000 tons of lychee orders were secured, accounting for more than 60% of the total production [5]. - By mid-July, approximately 4,000 tons of lychee were exported, generating a revenue of 85 million yuan [5]. Group 3: Market Expansion Strategies - The district is focusing on expanding sales through three main markets: international, domestic, and local, with initiatives such as live-streaming sales events that attracted over 16.21 million views [6]. - A cultural tourism season has been launched to promote local lychee varieties, enhancing consumer engagement and sales [6]. - A robust cold chain logistics network has been established, connecting 143 cold storage facilities to improve lychee preservation and reduce losses [6].