Core Insights - The "CIIE 6+365 Landmark Quality Products Zone" was launched to extend the spillover effects of the China International Import Expo (CIIE) from B2B to B2C sectors [1][3] - The initiative aims to create a comprehensive regulatory traceability service system to facilitate the efficient and sustainable transformation of exhibition products into commodities [1][3] Group 1: Regulatory Innovations - The zone will adopt a unique regulatory model for imported goods, inspired by the successful "one product, one code" traceability management from Hainan's duty-free goods [1][3] - Each product will be assigned a unique "electronic ID" to enhance traceability and accountability throughout the supply chain [1][3] Group 2: Data Integration and Trust Building - The full traceability system will integrate data from customs clearance, quality inspection, and logistics tracking to ensure that imported products are traceable from source to sale [3] - The initiative encourages overseas brands and manufacturers to actively upload data to the traceability system, significantly enhancing consumer trust and fostering a fair business environment [3] Group 3: Consumer Engagement and Sales Strategy - The "CIIE 6+365 Landmark Quality Products Zone" leverages the resources of the "6 days + 365 days" one-stop trading service platform to connect online and offline shopping experiences [3] - Digital strategies such as content marketing, influencer live streaming, and big data product selection will be employed to provide comprehensive services for overseas brands, facilitating efficient conversion and ongoing operations of exhibition products [3]

Core Insights - The "6+365 Landmark Quality Products Zone" launched at the China International Import Expo aims to enhance the transformation of exhibition products into commodities, promoting a new development model for e-commerce [1][2] - The initiative is part of China's "14th Five-Year Plan" to expand high-level opening-up and create a win-win cooperation environment [1] Group 1: Project Overview - The project integrates a one-stop trading service platform with online e-commerce platforms to create a comprehensive regulatory traceability service system [1][2] - It aims to establish a full-chain traceability system that ensures products are traceable from source to sale, enhancing consumer trust and market regulation [2][4] Group 2: Innovation and Mechanism - The zone introduces a unique "electronic ID" for each product, modeled after the successful traceability system used in Hainan's duty-free market, to combat counterfeit purchasing [2][4] - The system will incorporate data from customs clearance, quality inspection, and logistics tracking to ensure product accountability and risk management [2][4] Group 3: Market Impact - The initiative is expected to expand the spillover effects of the expo from B2B to B2C, allowing global quality products to reach Chinese consumers more effectively [2][6] - It aims to create a new consumption ecosystem by integrating platforms, e-commerce, and brand resources, ultimately benefiting consumers and enhancing brand image [6][7] Group 4: Operational Aspects - The zone has commenced trial operations with the first batch of overseas brands, marking a deepening of the "exhibitor to investor" mechanism [7] - Digital tools will be utilized for product selection and promotion, facilitating efficient access of overseas goods to the domestic market [7]