（来源：中国改革报） 转自：中国改革报 □ 王雷鸣 "将美丽绘于乡村，让艺术留住乡愁"，宁夏各高校通过建立"乡村振兴研究所"与"驻村写生基地"实行双 导师制，定向培养美术书法人才，各乡村则通过"文化实践站"发现并扶持本地非遗传承人和美术骨干。 同时，"乡村艺术家留乡计划"吸引更多毕业生和青年艺术家扎根基层，确保人才梯队的可持续发展。固 原市原州区双泉村是农文旅融合的示范村，与高校合作利用"千年古泉"自然景观举办各种文旅活动，非 遗文创展、摄影展、写生基地等，规划创意LOGO品牌设计大赛 "双泉印巷"评选活动，为乡村旅游和地 方特色产业赋予文化灵魂。 美术作品作为视觉艺术载体，介入乡村的价值在于通过"公共性"实现文化传承与乡村主体赋能。这种公 共性离不开宁夏美术发展过程中形成的"乡土叙事"与"公共参与"方式协同支撑，二者共同构成宁夏可持 续发展的乡村文化振兴核心逻辑。 乡土叙事成为宁夏美术的公共关联 乡土叙事是宁夏美术地缘文化的灵魂，公共参与是让灵魂活起来的实践载体。宁夏主题美术与书法创作 在内容层面拓展地缘优势，其语言方式呈现出鲜明的地域与民族交织特征及独特的历史与生态记忆的群 体烙印，闽宁镇移民肩头的行囊、 ...

Core Insights - The article discusses a shift in consumer sentiment, particularly among younger demographics, from a fast-paced, achievement-oriented mindset to a more relaxed, self-paced approach to life and goals [2][4][6] - Swisse's collaboration with the People's Daily on the "Year-End Talk" video resonates with this sentiment by promoting the idea of finding one's natural rhythm rather than adhering to societal pressures [4][6][20] Group 1: Marketing and Brand Strategy - The "Year-End Talk" video achieved 50 million views within 24 hours, indicating a strong resonance with the audience and a shift in marketing strategy from traditional brand messaging to engaging in public discourse [4][7][12] - The involvement of the People's Daily signifies that the content transcended mere brand expression and tapped into genuine societal needs, marking a structural change in year-end marketing strategies [7][8][12] - The narrative approach has shifted from providing answers to fostering shared understanding, suggesting that brands should act as observers rather than authoritative figures [10][12] Group 2: Consumer Behavior and Trends - Users are increasingly seeking to define their own pace and rhythm in life, moving away from a one-size-fits-all approach to personal growth and achievement [2][4][22] - The concept of "rhythm" has evolved into a public discussion topic, reflecting a broader societal trend where individuals express their unique experiences and life stages [4][14][20] - The article highlights that the traditional metrics of marketing success are evolving, focusing more on public engagement and meaningful discourse rather than just reach and impressions [12][20] Group 3: Health Industry Implications - Swisse's focus on a lifestyle-oriented approach to health, emphasizing natural rhythms and balance, aligns with the growing consumer preference for holistic well-being rather than quick fixes [16][20] - The brand's messaging reflects a deeper understanding of the pressures faced by young people, advocating for a return to natural living and self-care as a form of resilience [18][20] - This shift in narrative indicates a broader trend in the health industry, moving from problem-solving to maintaining balance and understanding life in a more integrated manner [20]