Core Insights - The article discusses the challenges in the sales of business apartments in Shenzhen, highlighting significant price reductions and promotional strategies to attract buyers [1][2][3] - Business apartments, once popular due to their unrestricted purchase and loan policies, are now facing substantial inventory pressure and declining investor interest [2][3] Group 1: Market Dynamics - Recent promotions have seen prices for business apartments drop from "80,000" to "40,000" per unit, with some small units renting for up to "12,000" per month [1] - As of June, Shenzhen's non-residential inventory reached "19,416" units with a depletion cycle of "50.7 months," indicating a significant oversupply [2] - The rental yield for some business apartments has risen to "3% to 4%," surpassing current five-year fixed deposit rates, making them attractive for investors [2] Group 2: Regulatory Environment - Many cities, including Shenzhen and Guangzhou, have halted the approval of new business apartment projects, leading to a significant reduction in supply [3] - Some cities are repurposing existing inventory for affordable housing, with initiatives like Shenyang's plan to acquire completed commercial properties for this purpose [3] - Experts suggest that converting non-residential projects into residential ones could help alleviate housing shortages and stabilize the market [3]

Core Viewpoint - The article discusses the challenges in the sales of business apartments in Shenzhen, highlighting significant price reductions and promotional strategies to address inventory issues in the market [1][2]. Group 1: Market Conditions - Business apartments, once popular due to their lack of purchase and loan restrictions, are now facing significant sales pressure, with many units remaining unsold for over two years [1][2]. - In Shenzhen, the inventory of non-residential properties has a staggering depleting cycle of 50.7 months, indicating a substantial oversupply in the market [2]. - The rental yield for some business apartments has reached 3% to 4%, surpassing the current 5-year fixed deposit interest rates, making them attractive for investors [2]. Group 2: Promotional Strategies - Developers are employing aggressive promotional tactics, including substantial price cuts, to stimulate sales in the business apartment sector [2]. - The article notes that the promotional efforts for business apartments are more intense compared to residential new homes, as they are seen as a quick way to recover funds [2]. Group 3: Regulatory Environment - Many cities, including Shenzhen and Guangzhou, have halted the approval of new business apartment projects, leading to a significant reduction in supply [3][4]. - The conversion of existing non-residential properties into affordable housing is being considered as a solution to alleviate inventory pressure and provide more housing options [4].