由此可见，目前一线城市和其他重点城市的租金回报率已经超过大型银行1年期甚至3年期的定期存款利 率。此外，记者在深圳市场走访时发现，不仅是传统的商务公寓，越来越多普通住宅的租金回报率也远 远超过大型银行定期存款利率，甚至直逼房贷利率。 "如果下个月这房子再卖不出去，我就会'售改租'，现在的情况跟过去不同，收租金可能比存银行理财 合适。"家住深圳市福田八卦岭片区的张女士有一套两居室正在出售，为了方便客户看房，他特意将房 子空置了两个月。她告诉记者，当前该小区同户型的房价已经从最高峰的500万元左右跌至210万元左 右，目前月租还能达到4600元左右，租金回报率达到2.6%左右。"210万元还不是短时间内能成交的价 格，目前深圳首套房贷利率为3.05%。如果房价继续小幅下跌，租金回报率就直逼房贷利率了。"张女 士表示，"在不着急用钱的前提下，身边越来越多的业主朋友都宁愿继续当'房东'。" 在存贷利率"双降"的背景下，租金回报率一直是市场热议的话题。 近日，记者走访发现，除了传统的商务公寓，一些普通住宅的租金回报率也持续上升，甚至直逼房贷利 率。越来越多手里有房的业主和购房者都在思考：继续当房东收租金还是将房子降价出 ...

Core Insights - Shenzhen's second-hand housing market recorded a weekly transaction volume of 1,696 units in the 42nd week of 2025, marking a 39.1% increase compared to the previous week, reaching a six-month high [1][3] - New housing transactions also saw significant growth, with 883 units sold, representing a 100.7% week-on-week increase [1][3] Group 1: Market Activity - The overall trading activity in Shenzhen's real estate market is at a high level for the second half of the year, with demand being released after the National Day holiday [4] - The Longgang district experienced a notable surge in second-hand housing transactions, leading other areas, particularly the Shuanglong sub-district, which recorded 222 units sold, the highest in the region [3][4] Group 2: Future Supply - In the fourth quarter of 2025, Shenzhen plans to launch 39 new residential projects, with an expected supply of 1,601,853.70 square meters, equivalent to 12,334 units [5][6] - Compared to the third quarter, the number of new projects and the area of housing supply have significantly increased, indicating a positive outlook for the market [5][6] Group 3: Market Trends - The traditional peak sales season of "Golden September and Silver October" is contributing to the rising heat in Shenzhen's real estate market, supported by favorable new policies [6] - In September, the city recorded 5,808 second-hand housing transactions, a 10.3% increase month-on-month and a 52.4% increase year-on-year, while new housing pre-sales reached 1,832 units, up 35.5% from the previous month [6]

Group 1 - Shenzhen plans to release 39 new residential projects in Q4 2025, with a total supply area of approximately 1,601,853.70 square meters and 12,334 units [1] - The residential supply includes 1,307,480.51 square meters and 10,112 units, while commercial apartments, commercial spaces, and office spaces account for 205,780.79 square meters (1,215 units), 31,779.77 square meters (391 units), and 56,812.63 square meters (616 units) respectively [1] - Nanshan District has the highest number of planned projects at 9, while Longhua District sees a significant reduction in supply with only 2 projects [1] Group 2 - Following the new housing policy introduced on September 5, 2023, the market activity in Shenzhen has increased, with a 43.5% month-on-month rise in the total number of new residential units signed [1] - The new policy coincided with a peak period for new project launches, leading to increased transaction volumes due to both policy incentives and high-quality housing supply [1] - The focus of buyers has shifted towards practical new developments and quickly available existing properties, while commercial and apartment properties in core areas maintain high transaction volumes [1] Group 3 - A "discount war" has emerged in Shenzhen's new housing market, with many projects offering significant promotions to attract buyers [2] - The real estate market is entering a phase of intense competition, with price reductions being a key strategy for customer acquisition [2] - The National Bureau of Statistics reported that only 5 out of 70 major cities saw new home prices increase month-on-month, indicating ongoing downward pressure on prices [2] Group 4 - The overall adjustment in real estate prices is deepening, with a notable decline in sales prices across various cities, although some signs of stabilization are emerging [2] - The market is currently in a "weak recovery" phase, with lingering inventory pressure and a need for time to restore market confidence [2] - The industry faces the challenge of converting short-term sales increases into long-term confidence restoration [2]

Core Insights - The recent real estate policy changes in Shenzhen have significantly lowered the barriers for non-local residents to purchase property, leading to increased interest in the market [1][2] Group 1: Policy Impact - The event aligns with Shenzhen's new real estate regulations introduced on September 5, which include optimized purchase restrictions and unified mortgage rates for first and second homes [2] - The policy changes have enhanced the confidence and willingness of non-local residents to invest in Shenzhen real estate [2] Group 2: Event Highlights - The "Vibrant Shenzhen · Livable Future" exhibition featured 18 major real estate companies showcasing 58 quality projects, attracting over 10,000 visitors and generating significant interest [1][3] - Various promotional offers were presented by participating companies, such as customized tours and waived fees, to encourage potential buyers to visit and engage with the properties [3] Group 3: Digital Engagement - The event incorporated modern technology and cultural elements, featuring live streaming and interactive sessions that attracted over 120,000 online viewers, enhancing the visibility of Shenzhen's real estate offerings [4] - Shenzhen plans to leverage digital platforms to streamline the home-buying process, providing comprehensive support for potential buyers throughout their purchasing journey [4]

Core Insights - The article discusses the challenges in the sales of business apartments in Shenzhen, highlighting significant price reductions and promotional strategies to attract buyers [1][2][3] - Business apartments, once popular due to their unrestricted purchase and loan policies, are now facing substantial inventory pressure and declining investor interest [2][3] Group 1: Market Dynamics - Recent promotions have seen prices for business apartments drop from "80,000" to "40,000" per unit, with some small units renting for up to "12,000" per month [1] - As of June, Shenzhen's non-residential inventory reached "19,416" units with a depletion cycle of "50.7 months," indicating a significant oversupply [2] - The rental yield for some business apartments has risen to "3% to 4%," surpassing current five-year fixed deposit rates, making them attractive for investors [2] Group 2: Regulatory Environment - Many cities, including Shenzhen and Guangzhou, have halted the approval of new business apartment projects, leading to a significant reduction in supply [3] - Some cities are repurposing existing inventory for affordable housing, with initiatives like Shenyang's plan to acquire completed commercial properties for this purpose [3] - Experts suggest that converting non-residential projects into residential ones could help alleviate housing shortages and stabilize the market [3]

Core Viewpoint - The article discusses the challenges in the sales of business apartments in Shenzhen, highlighting significant price reductions and promotional strategies to address inventory issues in the market [1][2]. Group 1: Market Conditions - Business apartments, once popular due to their lack of purchase and loan restrictions, are now facing significant sales pressure, with many units remaining unsold for over two years [1][2]. - In Shenzhen, the inventory of non-residential properties has a staggering depleting cycle of 50.7 months, indicating a substantial oversupply in the market [2]. - The rental yield for some business apartments has reached 3% to 4%, surpassing the current 5-year fixed deposit interest rates, making them attractive for investors [2]. Group 2: Promotional Strategies - Developers are employing aggressive promotional tactics, including substantial price cuts, to stimulate sales in the business apartment sector [2]. - The article notes that the promotional efforts for business apartments are more intense compared to residential new homes, as they are seen as a quick way to recover funds [2]. Group 3: Regulatory Environment - Many cities, including Shenzhen and Guangzhou, have halted the approval of new business apartment projects, leading to a significant reduction in supply [3][4]. - The conversion of existing non-residential properties into affordable housing is being considered as a solution to alleviate inventory pressure and provide more housing options [4].

Core Insights - Shenzhen plans to launch 33 new residential projects in the third quarter of this year, with a total supply area of approximately 1,351,241.78 square meters and 12,351 units [1] Group 1: Residential Supply - The residential area accounts for 1,079,851.54 square meters, comprising 10,673 units [1] - The commercial apartment segment includes 25,121 square meters and 129 units [1] Group 2: Commercial and Office Supply - The commercial property segment has a supply area of 69,316.82 square meters, with 710 units [1] - The office space supply is 176,952.42 square meters, consisting of 839 units [1]

Core Insights - The recent decline in interest rates, particularly the 5-year LPR dropping to 3.5%, has led to a renewed interest in real estate investments, especially in rental properties that offer stable cash flow [1][2] - Many property developers are promoting the "rent-to-pay mortgage" concept, highlighting rental yields exceeding 4%, which are significantly more attractive than traditional savings rates [1][3] Group 1: Market Trends - In Shenzhen, 14 rental projects have rental yields surpassing the mortgage rates for first-time homebuyers, indicating that some rental properties can cover mortgage payments in the current low-interest environment [2] - The rental yield for ordinary residential properties in Shenzhen is currently higher than the one-year fixed deposit rates offered by major state-owned banks, making property investment more appealing than bank savings [3][6] Group 2: Investment Opportunities - The demand for smaller, lower-priced apartments is increasing, as they are seen as easier to rent out, attracting investors looking for rental income or diversification [3] - In Hong Kong, the easing of property transaction taxes has led to a notable increase in the sales of properties priced below 4 million HKD, with rental yields around 4% being a key attraction for investors from Shenzhen [4] Group 3: Economic Indicators - The rental yield rates in major cities like Beijing, Shanghai, Guangzhou, and Shenzhen are reported at 1.49%, 1.68%, 1.63%, and 1.49% respectively, indicating a trend where rental yields are beginning to exceed savings rates [6] - The overall real estate market conditions in first-tier and core second-tier cities are stabilizing, with Shanghai and Shenzhen expected to lead in market recovery [6]

Core Viewpoint - The recent reduction in Loan Prime Rate (LPR) is expected to significantly lower mortgage costs for homebuyers, potentially boosting confidence in the real estate market [1][3]. Group 1: Impact of LPR Reduction - The one-year LPR is now at 3%, and the five-year LPR is at 3.5%, both down by 10 basis points, leading to lower monthly mortgage payments for buyers [1]. - After the LPR cut, first-time home loan rates in major cities are expected to drop to around 3.05%, with many cities seeing rates fall to approximately 2.9% [3]. - In Shenzhen, a loan of 1 million yuan over 30 years will see a monthly payment decrease of about 54.32 yuan, while the average loan amount for second-hand homes (3.18 million yuan) will see a reduction of approximately 172.72 yuan per month, saving around 62,200 yuan in total interest over 30 years [4][5]. Group 2: Market Sentiment and Demand - A significant portion of homebuyers (66%) are opting for pure commercial loans, benefiting directly from the LPR reduction, indicating a shift in market dynamics [5]. - The easing of monthly payment pressure is likely to accelerate potential homebuyer demand, enhancing activity in both new and second-hand housing markets [5]. - Despite the positive sentiment from the LPR cut, there are concerns about a decline in market activity as the effects of previous housing policies begin to wane [9]. Group 3: Rental Market Dynamics - Some properties, particularly low-cost, high-rent business apartments, are becoming attractive investment options, with rental yields surpassing bank deposit rates [7]. - The increase in rental yield is attributed to a significant drop in property prices compared to a smaller decline in rental prices, although a full recovery in the rental market may take time [7]. Group 4: Future Market Outlook - The real estate market is experiencing a cooling period, with fewer cities reporting price increases, indicating a potential weakening in housing prices in the second quarter [9]. - Continuous policy support is anticipated to stabilize the market, focusing on urban village renovations and high-quality housing supply [9].