随着楼市调控的深入，许多购房者对商务公寓等非住宅房源的看法似乎发生了改变。 广东省住房政策研究中心首席研究员李宇嘉认为，租赁市场进入存量时代，存在供应量大、租客主导市 场等特性。目前，市场上确实有一些房产由于前期价格超跌，租金回报率还不错，但购买这类房产，最 好是一次性付款，而且必须是中短期内不用且没有稳定投资渠道的资金。在区位选择上，重点关注中心 城区、地铁站一公里范围内以及就业集中的区域；物业选择上，最好是小面积的次新房，或者楼龄虽 长、卖相虽差，但可以通过"少投入"的装修来提高溢价率。 此外，深圳贝壳研究院公布的数据显示，2025年深圳租房市场租金呈现小幅回升态势，套均租金达 5609.70元，同比上涨1.1%。 1月7日，深圳贝壳研究院最新发布的监测数据显示，深圳新房、二手房两大板块的非住宅成交占比呈现 同步提升态势。据调查，自用或收租导向的小户型公寓购置群体，成为拉动非住宅成交增长的关键支 撑。 数据显示，2025年深圳新房非住宅成交占比为31.4%，同比扩大3.8%，不仅增幅进一步扩大，而且连续 两年增长；二手房方面，2025年深圳二手房非住宅成交占比为17.5%，同比扩大2%，达到2012年以来 ...

12月，深圳楼市有两件事值得关注的——第一张价值4055万元的"房票"发出去了，光明区一块地以每平方米1.2万元的低价卖了。 这两件事看似没关系，其实都指向了现在深圳楼市的核心情况，政策在帮着调整房源供应，大家买房的需求分了层次，不同区域的房子价值差距也很清 楚。 灵活度最高的一张房票 12月18日，深圳的第一张房票发出，位于深圳南山区西丽板块的福光楼土地整备项目成功核发首张房票，价值4055万元。 这张房票不仅金额巨大，而且还是来自深圳的核心地段范围。 以福光楼土地整备项目周边情况来看，周边以2010年以前建成的房子为主，包括龙都名园、宝珠花园、润成花园、众冠西郡园等，二手房近半年历史成交 价格水平维持在5万—7万/平。 如龙都名园今年9月成交一套90.46平户型成交总价为463万，折合单价约5.12万/平； 润成花园今年8月成交一套125.14平户型成交总价为938万，折合单价约7.5万/平； 宝珠花园今年10月成交一套75.47平户型，成交总价408万，折合单价约5.41万/平。 | 房屋宜地 | | 面积 | 签约日期 | 成交价 | 成交单价 | | --- | --- | --- | --- | ...

Core Viewpoint - The rental yield in major cities is rising, surpassing bank deposit rates and approaching mortgage rates, prompting property owners to reconsider their strategies regarding renting versus selling [1][2][4]. Rental Yield Trends - The rental yield in key cities has reached 2.08% in the first half of 2025, with first-tier cities like Beijing, Shanghai, Guangzhou, and Shenzhen showing yields of 1.52%, 1.73%, 1.68%, and 1.52% respectively as of October 2025, up from lower figures earlier in the year [1][2]. - In Shenzhen, a property owner reported a rental yield of approximately 2.6% for a two-bedroom apartment, indicating a shift in market dynamics where rental income may be more favorable than selling [2][3]. Market Dynamics - The proportion of transactions involving properties priced below 3 million yuan has remained high, exceeding 25% for four consecutive months, suggesting sustained interest in lower-priced housing [3]. - Industry experts indicate that the current rental yields exceeding bank deposit rates signal a potential stabilization in the real estate market, particularly in first-tier and core second-tier cities [4][6]. Investment Considerations - Analysts suggest that while some properties may offer attractive rental yields, buyers should consider various factors such as market conditions, rental income, and property prices before making investment decisions [6][7]. - Recommendations for potential investors include focusing on properties in central urban areas, near public transport, and considering smaller, newer units or older properties that can be renovated to increase value [7].

Core Insights - Shenzhen's second-hand housing market recorded a weekly transaction volume of 1,696 units in the 42nd week of 2025, marking a 39.1% increase compared to the previous week, reaching a six-month high [1][3] - New housing transactions also saw significant growth, with 883 units sold, representing a 100.7% week-on-week increase [1][3] Group 1: Market Activity - The overall trading activity in Shenzhen's real estate market is at a high level for the second half of the year, with demand being released after the National Day holiday [4] - The Longgang district experienced a notable surge in second-hand housing transactions, leading other areas, particularly the Shuanglong sub-district, which recorded 222 units sold, the highest in the region [3][4] Group 2: Future Supply - In the fourth quarter of 2025, Shenzhen plans to launch 39 new residential projects, with an expected supply of 1,601,853.70 square meters, equivalent to 12,334 units [5][6] - Compared to the third quarter, the number of new projects and the area of housing supply have significantly increased, indicating a positive outlook for the market [5][6] Group 3: Market Trends - The traditional peak sales season of "Golden September and Silver October" is contributing to the rising heat in Shenzhen's real estate market, supported by favorable new policies [6] - In September, the city recorded 5,808 second-hand housing transactions, a 10.3% increase month-on-month and a 52.4% increase year-on-year, while new housing pre-sales reached 1,832 units, up 35.5% from the previous month [6]

Group 1 - Shenzhen plans to release 39 new residential projects in Q4 2025, with a total supply area of approximately 1,601,853.70 square meters and 12,334 units [1] - The residential supply includes 1,307,480.51 square meters and 10,112 units, while commercial apartments, commercial spaces, and office spaces account for 205,780.79 square meters (1,215 units), 31,779.77 square meters (391 units), and 56,812.63 square meters (616 units) respectively [1] - Nanshan District has the highest number of planned projects at 9, while Longhua District sees a significant reduction in supply with only 2 projects [1] Group 2 - Following the new housing policy introduced on September 5, 2023, the market activity in Shenzhen has increased, with a 43.5% month-on-month rise in the total number of new residential units signed [1] - The new policy coincided with a peak period for new project launches, leading to increased transaction volumes due to both policy incentives and high-quality housing supply [1] - The focus of buyers has shifted towards practical new developments and quickly available existing properties, while commercial and apartment properties in core areas maintain high transaction volumes [1] Group 3 - A "discount war" has emerged in Shenzhen's new housing market, with many projects offering significant promotions to attract buyers [2] - The real estate market is entering a phase of intense competition, with price reductions being a key strategy for customer acquisition [2] - The National Bureau of Statistics reported that only 5 out of 70 major cities saw new home prices increase month-on-month, indicating ongoing downward pressure on prices [2] Group 4 - The overall adjustment in real estate prices is deepening, with a notable decline in sales prices across various cities, although some signs of stabilization are emerging [2] - The market is currently in a "weak recovery" phase, with lingering inventory pressure and a need for time to restore market confidence [2] - The industry faces the challenge of converting short-term sales increases into long-term confidence restoration [2]

Core Insights - The recent real estate policy changes in Shenzhen have significantly lowered the barriers for non-local residents to purchase property, leading to increased interest in the market [1][2] Group 1: Policy Impact - The event aligns with Shenzhen's new real estate regulations introduced on September 5, which include optimized purchase restrictions and unified mortgage rates for first and second homes [2] - The policy changes have enhanced the confidence and willingness of non-local residents to invest in Shenzhen real estate [2] Group 2: Event Highlights - The "Vibrant Shenzhen · Livable Future" exhibition featured 18 major real estate companies showcasing 58 quality projects, attracting over 10,000 visitors and generating significant interest [1][3] - Various promotional offers were presented by participating companies, such as customized tours and waived fees, to encourage potential buyers to visit and engage with the properties [3] Group 3: Digital Engagement - The event incorporated modern technology and cultural elements, featuring live streaming and interactive sessions that attracted over 120,000 online viewers, enhancing the visibility of Shenzhen's real estate offerings [4] - Shenzhen plans to leverage digital platforms to streamline the home-buying process, providing comprehensive support for potential buyers throughout their purchasing journey [4]

Core Insights - The article discusses the challenges in the sales of business apartments in Shenzhen, highlighting significant price reductions and promotional strategies to attract buyers [1][2][3] - Business apartments, once popular due to their unrestricted purchase and loan policies, are now facing substantial inventory pressure and declining investor interest [2][3] Group 1: Market Dynamics - Recent promotions have seen prices for business apartments drop from "80,000" to "40,000" per unit, with some small units renting for up to "12,000" per month [1] - As of June, Shenzhen's non-residential inventory reached "19,416" units with a depletion cycle of "50.7 months," indicating a significant oversupply [2] - The rental yield for some business apartments has risen to "3% to 4%," surpassing current five-year fixed deposit rates, making them attractive for investors [2] Group 2: Regulatory Environment - Many cities, including Shenzhen and Guangzhou, have halted the approval of new business apartment projects, leading to a significant reduction in supply [3] - Some cities are repurposing existing inventory for affordable housing, with initiatives like Shenyang's plan to acquire completed commercial properties for this purpose [3] - Experts suggest that converting non-residential projects into residential ones could help alleviate housing shortages and stabilize the market [3]

Core Viewpoint - The article discusses the challenges in the sales of business apartments in Shenzhen, highlighting significant price reductions and promotional strategies to address inventory issues in the market [1][2]. Group 1: Market Conditions - Business apartments, once popular due to their lack of purchase and loan restrictions, are now facing significant sales pressure, with many units remaining unsold for over two years [1][2]. - In Shenzhen, the inventory of non-residential properties has a staggering depleting cycle of 50.7 months, indicating a substantial oversupply in the market [2]. - The rental yield for some business apartments has reached 3% to 4%, surpassing the current 5-year fixed deposit interest rates, making them attractive for investors [2]. Group 2: Promotional Strategies - Developers are employing aggressive promotional tactics, including substantial price cuts, to stimulate sales in the business apartment sector [2]. - The article notes that the promotional efforts for business apartments are more intense compared to residential new homes, as they are seen as a quick way to recover funds [2]. Group 3: Regulatory Environment - Many cities, including Shenzhen and Guangzhou, have halted the approval of new business apartment projects, leading to a significant reduction in supply [3][4]. - The conversion of existing non-residential properties into affordable housing is being considered as a solution to alleviate inventory pressure and provide more housing options [4].

Core Insights - Shenzhen plans to launch 33 new residential projects in the third quarter of this year, with a total supply area of approximately 1,351,241.78 square meters and 12,351 units [1] Group 1: Residential Supply - The residential area accounts for 1,079,851.54 square meters, comprising 10,673 units [1] - The commercial apartment segment includes 25,121 square meters and 129 units [1] Group 2: Commercial and Office Supply - The commercial property segment has a supply area of 69,316.82 square meters, with 710 units [1] - The office space supply is 176,952.42 square meters, consisting of 839 units [1]

Core Insights - The recent decline in interest rates, particularly the 5-year LPR dropping to 3.5%, has led to a renewed interest in real estate investments, especially in rental properties that offer stable cash flow [1][2] - Many property developers are promoting the "rent-to-pay mortgage" concept, highlighting rental yields exceeding 4%, which are significantly more attractive than traditional savings rates [1][3] Group 1: Market Trends - In Shenzhen, 14 rental projects have rental yields surpassing the mortgage rates for first-time homebuyers, indicating that some rental properties can cover mortgage payments in the current low-interest environment [2] - The rental yield for ordinary residential properties in Shenzhen is currently higher than the one-year fixed deposit rates offered by major state-owned banks, making property investment more appealing than bank savings [3][6] Group 2: Investment Opportunities - The demand for smaller, lower-priced apartments is increasing, as they are seen as easier to rent out, attracting investors looking for rental income or diversification [3] - In Hong Kong, the easing of property transaction taxes has led to a notable increase in the sales of properties priced below 4 million HKD, with rental yields around 4% being a key attraction for investors from Shenzhen [4] Group 3: Economic Indicators - The rental yield rates in major cities like Beijing, Shanghai, Guangzhou, and Shenzhen are reported at 1.49%, 1.68%, 1.63%, and 1.49% respectively, indicating a trend where rental yields are beginning to exceed savings rates [6] - The overall real estate market conditions in first-tier and core second-tier cities are stabilizing, with Shanghai and Shenzhen expected to lead in market recovery [6]