Core Insights - This year's "Double 11" promotional event saw an early start and extended duration, with platforms focusing on AI-driven sales and instant retail, shifting from traffic competition to quality competition centered on user value [1] - Consumer complaints primarily revolved around pricing issues and the transparency of promotional rules, with over 13,000 complaints recorded during the event [1][2] Group 1: Consumer Complaints - Complaints related to pricing accounted for 85.6% of total complaints, highlighting issues such as "prepaid deposit betrayal," "current stock cheaper than pre-sale," and "automatic price increases" [2] - Many consumers expressed frustration over the lack of clarity in promotional rules, with some reporting that the final price paid was higher than the displayed price due to uncommunicated conditions [2] Group 2: Emerging Consumer Trends - There was a significant increase in complaints regarding smart technology and virtual goods, with complaints about smart products rising by 72.6% compared to last year, primarily due to discrepancies between advertised features and actual performance [3] - Complaints in the health product category grew by 36.2%, mainly concerning issues like drug quality and misleading claims about health products [3]