Core Insights - The demand for shared consumption, particularly in rental services, is surging during the upcoming Mid-Autumn and National Day holidays, with a notable increase in car rentals and photography equipment rentals [1][3][4] Group 1: Rental Market Trends - The self-driving travel is expected to reach 1.87 billion trips during the 8-day holiday, accounting for approximately 80% of total travel [3] - Orders for car rentals with a duration of over 8 days have increased by over 30% year-on-year [3] - The search volume for digital camera rentals surged by 753% week-on-week prior to the holiday, with specific increases of 91% for action cameras and 93.8% for drones [3] Group 2: Consumer Demographics - Young consumers aged 20 to 35 represent nearly 80% of the rental service users, indicating a strong preference for shared consumption among this demographic [3] Group 3: Industry Growth and Opportunities - The rental economy is projected to exceed 4.2 trillion yuan in transaction volume by 2024, reflecting a year-on-year growth of 32% and serving over 750 million users [6] - The rental business on platforms like Xianyu is experiencing rapid growth, with a 691% increase in the rental volume of "photo-worthy" clothing such as ethnic costumes and wedding dresses [6] - The number of registered rental-related enterprises is steadily increasing, with 1.38 million new registrations in the automotive rental sector this year alone [6] Group 4: Consumer Behavior and Preferences - The evolving consumer landscape shows a trend towards shared economy and simplified consumption, emphasizing quality and personalization as key drivers for the rental industry [8] - Experts suggest that building a credit system and standardizing operations are essential for the sustainable development of shared consumption [9]