Core Viewpoint - The implementation plan aims to enhance the adaptability of supply and demand for consumer goods, promoting consumption through targeted policies and measures following the 20th National Congress of the Communist Party of China [1] Group 1: Policy Measures - The plan includes accelerating the innovation and application of new technologies and models, promoting flexible production, and expanding user participation in design [4] - It emphasizes the development of distinctive and new products, particularly in green, health, rural, and national trends, while enhancing the efficiency standards of consumer goods [4][5] - The initiative aims to match the diverse needs of different age groups, including children, students, and the elderly, through targeted actions and product development [5][6] Group 2: Consumer Experience Enhancement - The plan proposes the cultivation of new consumption scenarios and business formats, encouraging the launch of new products and exhibitions [5][9] - It aims to improve the quality and safety standards of products, particularly for vulnerable groups such as children and the elderly, by establishing strict quality standards and promoting high-quality product directories [6][11] Group 3: Market Environment Optimization - The initiative seeks to create a favorable development environment by leveraging financial support and combating illegal advertising and counterfeit products [5][13] - It emphasizes the importance of enhancing the international consumption environment by enriching the supply of quality products and services in key cities [9][11] Group 4: Technological Integration - The plan highlights the integration of artificial intelligence and other new technologies across the entire production and sales chain, aiming to improve efficiency and consumer experience [10][17] - It encourages the development of smart home products and health monitoring devices, particularly for the elderly, to enhance their quality of life [17][18]

Core Insights - The demand for shared consumption, particularly in rental services, is surging during the upcoming Mid-Autumn and National Day holidays, with a notable increase in car rentals and photography equipment rentals [1][3][4] Group 1: Rental Market Trends - The self-driving travel is expected to reach 1.87 billion trips during the 8-day holiday, accounting for approximately 80% of total travel [3] - Orders for car rentals with a duration of over 8 days have increased by over 30% year-on-year [3] - The search volume for digital camera rentals surged by 753% week-on-week prior to the holiday, with specific increases of 91% for action cameras and 93.8% for drones [3] Group 2: Consumer Demographics - Young consumers aged 20 to 35 represent nearly 80% of the rental service users, indicating a strong preference for shared consumption among this demographic [3] Group 3: Industry Growth and Opportunities - The rental economy is projected to exceed 4.2 trillion yuan in transaction volume by 2024, reflecting a year-on-year growth of 32% and serving over 750 million users [6] - The rental business on platforms like Xianyu is experiencing rapid growth, with a 691% increase in the rental volume of "photo-worthy" clothing such as ethnic costumes and wedding dresses [6] - The number of registered rental-related enterprises is steadily increasing, with 1.38 million new registrations in the automotive rental sector this year alone [6] Group 4: Consumer Behavior and Preferences - The evolving consumer landscape shows a trend towards shared economy and simplified consumption, emphasizing quality and personalization as key drivers for the rental industry [8] - Experts suggest that building a credit system and standardizing operations are essential for the sustainable development of shared consumption [9]