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中国制造如何重返美国市场?| 出海峰会
吴晓波频道· 2025-06-28 01:21
Core Viewpoint - The article discusses the new opportunities and challenges faced by Chinese companies in the context of global supply chain shifts and international trade dynamics, particularly in relation to the U.S. and neighboring countries like Vietnam and Mexico [2][3][5]. Group 1: Current State and Challenges of Chinese Companies Going Global - Since 2018, China's share of U.S. imports has decreased from approximately 21% to 13%, with neighboring countries like Mexico and Vietnam benefiting from this shift [3]. - The traditional re-export trade model is facing difficulties, as new regulations in Vietnam are making it unsustainable for Chinese companies to simply relabel products for export to the U.S. [10][11]. - Chinese factories are adapting by relocating production to countries like Vietnam and Malaysia, as seen in the significant drop in Chinese cabinet exports to the U.S. [12]. Group 2: Supply Chain Restructuring - The phenomenon of "mobile factories" is emerging, where Chinese manufacturers are relocating their production capabilities to different regions, leading to a rapid reassembly of supply chains [14][15]. - The dependency of the U.S. on Chinese supply chains varies by industry, with some sectors like children's products remaining difficult to replace [15][16]. - Companies need to analyze their products at a granular level (SKU) to enhance resilience against supply chain changes [18]. Group 3: Strategies for Chinese Companies Going Global - Establishing a cognitive management system is crucial to overcome cognitive blind spots that hinder effective communication and collaboration among companies [24][26]. - A deep understanding of local markets and compliance is essential for successful international operations, as evidenced by the challenges faced by companies like Samsung in India [30][32]. - Companies should optimize their geographical layout by establishing multiple factories to mitigate tariff impacts and enhance operational efficiency [36][38]. Group 4: Organizational and Talent Development - Companies must break through traditional equity structures to avoid risks associated with over-concentration in local markets [41][43]. - Enhancing user insight and understanding local consumer needs is vital for product success in foreign markets [46][48]. - Developing localized management capabilities is necessary, as overseas operations often require different strategies than those used domestically [49][53][57].