行政处罚决定书显示，经查明，当事人于2024年12月26日，将自行设计制作印有"中式面馆第一品牌"的广告牌放置于各 直营门店(分公司)入口处，用于商品展示及对外宣传。2025年1月6日，执法人员依据举报对当事人直营分公司"和府捞 面"张杨北路店现场执法检查时，查见上述广告牌摆放在该门店店堂入口处。案发后，当事人立即对上述广告牌进行撤 换，至2025年1月20日，所有直营门店均完成整改。 近日，有多位消费者反映，"客单价在三四十元的和府捞面，浇头、汤底均是袋装，相当于花高价吃预制面"，并称"在 门店能看到后厨堆满塑料袋"。 据新黄河报道，山东济南的王女士告诉记者，为了避开"预制菜"而选择主打"养生面"概念的和府捞面，却吃得不舒 心。"在店内就餐时看到，后厨员工熟练地撕开一包包浓稠的褐色调料包，挤进面碗，再浇上一勺滚烫的汤，我点的那 碗29元的'草本酸辣肥牛面'就做好了。" 记者实地走访济南多家和府捞面门店。在操作区，除了醒目的煮面炉，最引人注目的是多个贴有代码标识的预制食材包 装袋。将煮熟的面条放入碗中，随后拆开密封的汤料包和真空浇头包进行组合……现场观察可见，工作人员从拆封、加 热到组合出餐，全程使用预包装食 ...

Group 1 - The core issue of HeFu LaoMian's recent advertising violations reflects a disconnect between aggressive brand promotion and compliance management, leading to a trust crisis for the brand [2] - The company has faced penalties for misleading advertising claims, including a fine of 30,000 yuan for using the term "first brand" and a previous fine of 60,000 yuan for claiming to assist in blood sugar reduction [1][2] - Frequent adjustments in store formats, such as the recent transition from "HeFu XiaoMian" to "HeFu LaoMian Master Store," may confuse consumers and indicate a lack of clear market positioning [2] Group 2 - HeFu LaoMian's franchise expansion has been slow, with only about 10% of stores being franchises as of April 2025, despite claims of comprehensive support for franchisees [3] - The company's reliance on a heavy asset model with self-built central kitchens creates a conflict with the lighter asset logic of franchising, leading to high single-store costs and challenges in standardization [3] - The introduction of a new health-focused product line, "Changshouxiang Yangsheng Mian," aims to attract customers with a price range of 25-108 yuan, but faces increasing competition in the health segment [3][4] Group 3 - The self-built central kitchen, while ensuring quality, has become a cost burden due to slowed expansion, increasing fixed cost pressures [4] - The company must find a balance between differentiated health positioning and supply chain efficiency to avoid the dilemma of being unprofitable in the high-end market while failing to attract the mass market [4]