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内地电动车香港市场崛起
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内地电动车疯狂围攻香港
创业邦· 2025-10-28 10:23
Core Insights - The article highlights the growing popularity of domestic electric vehicle (EV) brands in Hong Kong, with Zeekr leading the market share among newly registered vehicles [5][7][19] - The shift in consumer preferences from foreign brands to domestic brands reflects a significant change in the automotive landscape in Hong Kong [7][19] Market Trends - In September 2025, Zeekr registered 546 vehicles, capturing an 11.7% market share, followed by Aion with 246 vehicles (5.3%) and Xpeng with 120 vehicles (2.6%) [7] - The total number of newly registered electric private cars in Hong Kong from 2017 to 2023 reached 62,458, with Tesla accounting for 33,909 vehicles and a market share of 54.3% [9] Brand Competition - Domestic brands are increasingly replacing foreign brands in key commercial areas, showcasing modern designs and features [10] - The entry of domestic MPVs into the market has significantly impacted the sales of previously dominant models like the Toyota Alphard [12][15] Consumer Preferences - The article notes a shift in consumer attitudes towards domestic EVs, with increasing recommendations among friends and family [7] - Domestic brands are adapting to local preferences, such as integrating CarPlay and supporting Cantonese voice control [16] Government Policies - The Hong Kong government has implemented policies to promote EV adoption, including tax incentives for electric vehicle purchases and a roadmap to phase out new fuel and hybrid vehicles by 2035 [19][21] - A total of HKD 3.5 billion has been allocated for charging infrastructure development, aiming to install charging facilities in residential areas [22] Financial Landscape - Hong Kong serves as a critical platform for mainland car manufacturers to enter international markets, with local feedback helping to refine products for diverse consumer bases [25][26] - The Hong Kong stock market has seen significant growth in the new energy sector, with a market value increase of approximately four times from 2015 to 2025 [28][30]