最近的直播间里，我们看到了很多短剧中的熟悉面孔。 "短剧一哥"柯淳出现在十月稻田直播间；短剧演员何健麒在Babycare直播间带货；据新播场报道，马小宇为唐魅可带来近180天最高销售额，羽西品牌更 是采用"人海战术"，一口气邀请7位短剧男演员轮番上阵...... 图片源自抖音 当短剧男演员们在直播间的"百万战绩可查时"，他们的商业价值也开始被重新定义。从"霸道总裁"到"带货顶流"，短剧男演员正在成为品牌直播间的新 宠。 这些曾经只在短剧里挥金如土的"霸总"们，为什么能在直播间掀起消费热潮？跟随「克劳锐」的视角，一起来看看。 短剧霸总们，在直播间风生水起 被粉丝称为短剧哭戏第一人的柯淳，凭借《好一个乖乖女》收获了30亿播放量，不过让品牌方看到他的商业价值的，是他能将角色情绪有效的转移到直播 场景中。 图片源自抖音 在十月稻田品牌直播中，柯淳并非简单的念稿卖货，而是通过讲述角色故事、分享拍摄幕后等方式与观众进行互动，迅速吸引了大量观众涌入直播间。不 仅在线人数持续攀升，最终成交额也创下了品牌近几个月来的最佳表现。 这场直播的亮点不只是数字，品牌方也敏锐捕捉到这一优势，为柯淳定制了联名款产品，并配套推出粉丝专属福利 ...

Core Insights - This year's Double 11, JD.com launched a systematic marketing strategy centered around short dramas, particularly through a collaboration with Kuaishou, featuring the series "Twelve Days" [2][12] - "Twelve Days" has successfully connected emotionally with users, enhancing JD.com's visibility during the shopping festival and reshaping expectations for brand-customized content [2][12] Group 1: Content and Engagement - The short drama "Twelve Days," led by actress Wang Zhen'er, explores themes relevant to modern marriage, such as mortgage pressure and parenting challenges, resonating with a wide audience [6][12] - The series achieved a peak single-episode viewership of 11.15 million, with the associated topic accumulating 240 million views on Kuaishou [6][12] - The narrative structure allows the protagonist to experience life from various perspectives, ultimately leading to personal growth and a deeper understanding of her relationships [12][15] Group 2: Marketing Strategy - The collaboration between Kuaishou and JD.com aims to create a "watch and buy" experience, effectively integrating content with consumer engagement during the Double 11 sales event [12][26] - The short dramas are designed to provide high-frequency touchpoints with target consumer groups, enhancing brand visibility and emotional connection [12][26] - The integration of brand elements within the storyline allows for a seamless transition from content consumption to purchasing decisions, exemplified by natural product placements within the narrative [29][31] Group 3: Industry Trends - Kuaishou's short dramas are evolving from mere entertainment to platforms that stimulate consumer purchasing behavior, reflecting a shift in content consumption habits [33][39] - The data indicates that Kuaishou's short drama daily active users have surpassed 300 million, highlighting a structural change in user engagement with content [33] - The partnership between Kuaishou and JD.com exemplifies a successful model of combining content and e-commerce, enhancing both parties' marketing capabilities and market influence [39][41]