在京东平台，八马茶业表现同样亮眼。不仅在"双11"活动期间夺得红茶、铁观音类目第一，更成为"最受消费者关注的本地品牌"，反映出八马茶业在茶领域 的强大产品力。 转自：新华财经 今年"双11"购物节落下帷幕，八马茶业再次交出一份亮眼的成绩单。 据八马茶业最新发布的战报数据显示，2025年"双11"期间，八马茶业凭借强大的产品实力与品牌势能，继续保持稳健的增长态势。公司不仅全品类产品多面 开花，斩获多个榜单第一，更在天猫、京东、抖音等多个电商及本地生活平台均位居榜首，实现了多平台、多品类的全面领先，全渠道销售表现再创新高， 展现出茶业龙头企业的综合实力。 多品类蝉联第一 多平台全面领跑 战报数据显示，八马茶业在今年"双11"期间展现出卓越的全渠道运营能力，连续两年蝉联天猫与京东两大头部平台茶类目销售额第一，稳居行业前沿。 在细分领域上，八马茶业不仅连续11年霸榜天猫乌龙茶类目第一，更一举斩获红茶、铁观音、大红袍、陈皮柑普四大茶类目第一的佳绩。 这种创新模式有效提升了门店的客流量和顾客黏性，同时也为八马茶业在全渠道时代的持续发展奠定了坚实基础。 图为八马茶业第八代门店——深圳卓越旗舰店 这一系列成绩印证了其"红茶连 ...

Core Insights - Eight Horses Tea achieved impressive results during the 2025 Double 11 shopping festival, maintaining a strong growth trajectory and leading in multiple categories across various e-commerce platforms [1][2][3] Group 1: Multi-Category and Multi-Platform Leadership - Eight Horses Tea ranked first in sales across multiple categories on major platforms like Tmall and JD, continuing its dominance in the tea industry [2] - The company has held the top position in Tmall's Oolong tea category for 11 consecutive years and achieved first place in red tea, Tieguanyin, Dahongpao, and Chenpi Gua Pian categories [2] - On JD, Eight Horses Tea also excelled, securing first place in red tea and Tieguanyin categories during the Double 11 event, highlighting its strong consumer appeal [2] Group 2: Breakthroughs in Local Life Platforms - Eight Horses Tea topped the tea category rankings on local life platforms such as Meituan, Dazhong Dianping, Douyin, and Taobao Flash Sale during the Double 11 event [3] - The company's success is attributed to its understanding of consumer trends and effective online-to-offline integration, driving traffic to over 3,700 stores nationwide [3] Group 3: Integrated Channel Development - Eight Horses Tea has established a unique "direct + franchise" and "online + offline" sales system, leveraging its extensive network of over 3,700 stores [4] - The introduction of the "City Reception Hall" model transforms traditional tea shops into comprehensive spaces for product display, cultural experiences, and social interactions [4][6] Group 4: Strong Supply Chain Support - The company is building logistics distribution centers in cities like Shenzhen, Anxi, and Zhengzhou, equipped with "dark warehouses" for 24-hour operations [9] - This supply chain capability allows for efficient order processing, with a maximum daily capacity of 13,000 orders, ensuring next-day delivery for 70% of the country [9] Group 5: Shifts in Consumer Behavior - The outstanding performance of Eight Horses Tea during Double 11 reflects a deeper transformation in the Chinese consumer market towards healthier and culturally rich tea consumption [10][12] - The trend of "meeting over tea" is becoming a new social norm, replacing traditional drinking culture with a focus on health and elegance [12]